For more info about our Big Data courses, check out our website ➡️ https://www.betacowork.com/big-data/ --------- "Data is the new oil" - Many companies and professionals do not know how to use their data or are not aware of the added value they could gain from it. It is in response to these problems that the project “Brussels: The Beating Heart of Big Data” was born. This project, financed by the Region of Brussels Capital and organised by Betacowork, offers 3 training cycles of 10 courses on big data, at both beginner and advanced levels. These 3 cycles will be followed by a Hackathon weekend. No prerequisites are required to start these courses. The aim of these courses is to familiarize participants with the principles of Big Data. ------ For more info about our Big Data courses, check out our website ➡️ https://www.betacowork.com/big-data/

1. Slides by Gabriela Antunes Vieira

2. Course by TOON VANAGT
Founder and managing director of several
internet startups
Co-founder and board member of Fintech Belgium
Chairman of Open Knowledge Belgium
Tech entrepreneur, lean
startup coach & angel
investor
Toon Vanagt
Datanews ICT manager SME of the year 2002
@Toon Betacowork co-owner (get your free trial ! )

3. What is Big Data ? How is it classified ? Where does it come
from ? And why is it important ?1
2
3
INTRODUCTION
THE 5 Vs OF DATA
BIG DATA TECHNOLOGY
The main characteristics of Big Data
Big Data Technologies Landscape
4
5
HOW BIG DATA BECOMES SMART DATA
SOME EXAMPLES
Turning Big Data into value.
.

4. • What is Big Data ?
• Classification of data Sources of Data
• The Importance of Big Data

5. Course by TOON VANAGT
Data in our 21st century is like oil in the 18th Century: an
immensely, untapped valuable asset…

6. Course by TOON VANAGT
Big data refers to data sets that are too
large or complex for traditional data-
processing application software to
adequately deal with

7. Course by TOON VANAGT
The importance of Big Data relies on how
a company utilizes their collected data.
If you can’t turn this data into value, it’s
useless.
Better understanding of customers
Optimization is processes
Improve security
Improve performance

8. Course by TOON VANAGT
MTurk aims to make accessing human intelligence simple,
scalable, and cost-effective. Businesses or developers
needing tasks done (called Human Intelligence Tasks or
“HITs”) can use the robust MTurk API to access thousands
of high quality, global, on-demand Workers—and then
programmatically integrate the results of that work
directly into their business processes and systems. MTurk
enables developers and businesses to achieve their goals
more quickly and at a lower cost than was previously
possible.

9. Course by TOON VANAGT
Data that has been organized into a
formatted repository, typically
a database, so that its elements can
be made addressable for more
effective processing and analysis
Information that either does not
have a pre-defined data model or is
not organized in a pre-defined
manner.
A form of structured data that does
not conform with the formal
structure of data models
but nonetheless markers to separate
semantic elements and enforce
hierarchies of records and fields
within the data.

10. Course by TOON VANAGT
• Images, Videos,
audios …
• Social Media
Facebook, Twitter,
Youtube, Instagram…
• Public, private or
third party cloud
platforms
• Data publicly
available on the web
•Data Generated
from interconnection
of IOT devices
MEDIA
CLOUD
WEB
MACHINE DATA
TRANSACTIONAL
•Product ID,
Distribution,
Payements …

11. Course by TOON VANAGT

12. Course by TOON VANAGT
Move up the information ladder by
asking users/patients for input
Combine, correlate and improve
quality of data sets
Bring new value from raw (open)
data sets
Visualise in new ways
Mine deeper to dig out “insights”
(not just basic statistics)
Any company can now run its
“own Google”
Bring new value from raw (open)
data sets
Mine deeper to dig out “insights”
(not just basic statistics)
Any company can now run its
“own Google”

13. • Volume
• Velocity
• Variety
• Veracity
• Value

14. Course by TOON VANAGT

15. Course by TOON VANAGT
Open data is any content or
info that people are free to
use, re-use and redistribute
— without any legal,
technological or social
Publically accessible data
from websites, social
networks, blogs, news feeds,
product feeds (ecommerce)
and more. Re-use is often
not formalized and implicit…
Authentication/secured
access is required to use
proprietary corporate data ,
personal data or device data

16. • Big Data Landscape
• Big Data Tools
• Process

17. Course by TOON VANAGT

18. Course by TOON VANAGT

19. Course by TOON VANAGT
Many (open source) big data tools can be
relatively cheap building blocks of your
‘refinery’

20. Course by TOON VANAGT
https: //bit.ly/2GszxZF

21. • Smart Data Applications
• How to start smart ?
• Big Data Challenges

22. Course by TOON VANAGT
Fraud detection / Prevention
Targeted ads, product placement, brand sentiment analysis
Patient monitoring, Patient Care…
Proactive equipment repair, power and consumption matching
Bandwidth allocation, Cell Tower diagostics …
Proactive maintenance, Decreasing time, supply planning …
Outbreak detection, network intrusion detection …
Route and time planning, traffic monitoring …

23. Course by TOON VANAGT
• Could an expert help to sense-
check your results ?
• Can you validate hypotheses ?
• What further Data do you need ?
• What data do you have ?
• How is it used ?
• Do you have the expertise to
manage your data ?
• What data do you have and how
is it used ?
• Are you being specific enough ?

26. Course by TOON VANAGT

27. Course by TOON VANAGT
Users' weight, height, heart rate, ovulation cycles
and other data were shared
The information is collected in real time
Data is sent to FB via its Software Development Kit,
open source software tools that can be used by devs
to create mobile apps
These apps use a Facebook analytics tool called
App Events lets developers track user activity on
FB

28. Course by TOON VANAGT
Retailers are spending lots of time analyzing your data to determine how
to sell you even more.
Target, has figured out how to successfully use shopper data to
determine if an individual is having a baby and when.
Everyone provides data through customer IDs tied to personally
identifiable information (PII) such as credit cards, emails, and loyalty
card numbers
Using shopping behavior data, Target could assign a pregnancy prediction
score to customers based on the purchase and purchase volume of about 25
different products in-store, regardless of baby registries.
The Target advertising team started to use the mix and match technique
that still allows for proper targeting without freaking out customers

29. Course by TOON VANAGT
The Global Heat Map is published by the GPS
tracking company Strava
It is made up by sticking together the locations
and activities of people who use fitness devices
like Fitbits
Strava fitness map accidentally revealed the
location of secret military bases in war zones in
the Middle East by tracking soldiers' movements

30. Course by TOON VANAGT