The document discusses the importance of adopting big data analytics. It notes that huge amounts of data exist but are difficult to manage and analyze using traditional methods. While many organizations are exploring big data, few have fully implemented strategies. To extract value from big data, organizations need tools to explore and analyze it beyond just storage. Automated tools will become increasingly important to sift through large datasets and identify useful patterns and opportunities. Adopting analytics can help businesses personalize customer experiences and make data-driven decisions. While big data progress was made in 2013, widespread adoption is still needed, especially to transform businesses.
The Data Driven Enterprise - Roadmap to Big Data & Analytics SuccessBigInsights
The Data Driven Enterprise - Roadmap to Big Data & Analytics Success
Presentation used at the series of Breakfast seminar around Australia hosted by Lenovo/Intel/SAP/EY
Fully embracing a BI tool can mean the difference between the full payoff of your data analytics and returns that are just so-so. Learn how to avoid BI pitfalls and boost BI adoption to become a truly data driven organisation.
The Data Driven Enterprise - Roadmap to Big Data & Analytics SuccessBigInsights
The Data Driven Enterprise - Roadmap to Big Data & Analytics Success
Presentation used at the series of Breakfast seminar around Australia hosted by Lenovo/Intel/SAP/EY
Fully embracing a BI tool can mean the difference between the full payoff of your data analytics and returns that are just so-so. Learn how to avoid BI pitfalls and boost BI adoption to become a truly data driven organisation.
Panelists from a large company, a small company and a software consulting firm will share insights on how their companies are tackling the arena of Big Data and how to leverage a variety of data sources for strategic decision-making.
Mr. Jiang, Jyun-Yu leads the Asian native brand Etu team in conducting research, development and marketing of Big Data applications in the MarTech domain, and has actively participated in open source, open, and data science communities in Taiwan. Jiang has also taken charge of the AI strategic planning and ecosystem promotion of SYSTEX Corporation since 2017. In particular, the AI+ Generator Program aims at assisting Taiwanese AI Startups in the service of customers in collaboration with the Corporation’s affiliates, so as to achieve rapid market validation. In 2018, Jiang launched an AI for Social Good Award with a group of like-minded partners to select and apply technologies that promote digital transformation of society in order to expand its influence.
This framework helps organizations align Data Strategy with Business Strategy to prioritize goals around the most pressing operational needs. It introduces Data Management & Data Ability Maturity Matrix to visualize the core path of business digital transformation, which is easy to understand and follow. And it provides the standard template for implementation, which can share the flexibility to engage applications of different industries.
In times of digitalization, every aspect of our life is connected to data. To leverage this data, companies need to understand and master analytics. In this presentation, Leo Marose will guide you through the world of big data & data science and show you his approach of how to build a data-driven organization.
Met 80 procent van de klantdata wordt dit jaar niets gedaan. Hoeveel geld laat uw organisatie daardoor liggen? Data is geld waard. Bedrijven die vooruitdenken, managen hun data zo dat ze er winst uit halen. En dat geeft ze een flinke voorsprong.
Data Driven Culture with Slalom's Director of AnalyticsPromotable
Everyone wants to capture the benefits of big data by making better data driven decision. We are inundated by analytical tools that deliver "insights" and process information quickly.
Although often overlooked, creating a data driven culture is as important as finding the right tools to make data driven decisions. Organizations who skip this foundational element often find their investment in Data tools and personal don't yield the benefits that becoming Data Driven is supposed to unlock.
In this talk you'll learn about why creating a Data Driven culture is vital to every organization and the starting point for ensuring your data strategy generates strong impact and ROI.
Takeaways:
What is a data driven culture? Where does it start?
What happens when you implement tools (tableau, power BI, Machine Learning, etc) without first having a data driven culture
Stages of a Data Driven Culture?
How to get started?
Your Instructor: Kevin Chapin is the Practice Director for Data and Analytics at Slalom Consulting.
To see the full talk, click here: https://www.youtube.com/watch?v=7xNLgiK31Is
Creating a Data-Driven Organization, Crunchconf, October 2015Carl Anderson
What does it mean for an organization to be data-driven? How does an organization get there? Many organizations think that they are data-driven but the reality is that few genuinely are and that we could all do better. In this talk, I cover what it truly means to be data driven. The answer, it turns out, is not to do with the latest tools and technologies (although they can help) but having an appropriate data culture than spans the whole organization, where data is accessible broadly, embedded into operations and processes, and enables effective decision making. In this presentation, I dissect what an effective data-driven culture entails, covering facets such as data leadership, data literacy, and A/B testing, illustrating concepts with examples from different industries as well as personal experience.
Enacting the data subjects access rights for gdpr with data services and data...Jean-Michel Franco
GDPR is more than another regulation to be handled by your back office. As stated by the European Commission, “The primary objective of this new set of rules is to give citizens back control over of their personal data.” And surveys show that European citizens are eager to apply for those new fundamental rights, such as access to information, data portability, and the right to be forgotten. Will you be ready to deliver, or will you be forced to tell your customers that unfortunately, you are not yet ready to respect their rights?
Enacting the GDPR’s Data Subject Access Rights (DSAR) requires practical actions. There’s a mandate for an integrated data governance strategy to establish your data inventory, operationalize controls, foster accountability across teams and ensure compliance, and finally unleash personal data to your customers, employees, visitors, and prospects. Only a strong data governance program on top of a modern, collaborative data hub ensures that you have the policies, standards, and controls in place to enforce compliance.
This presentations outlines the practical steps to deploy governed data services that:
Know your customers and employees with a data inventory
Track and trace data using audit trails and data lineage
Manage and propagate opt-in consent across customer-facing applications
Reconcile and protect your sensitive data in a data hub with automated controls, data stewardship, and data masking
Respect the rights for your data subjects with collaborative data management and portals
Baking analytics into the culture of an organization is not always the easiest thing because it doesn't come intuitively to humans. This presentation was given at Kumpul co-working space in Sanur, Bali and it involves a sharing of my team's experience in building a data-driven culture at TradeGecko.
Sunil Jagani, President and CTO of AllianceTek, explains Big Data as techniques and initiatives to handle the fast-changing and ever-growing data that is too much for conventional technologies and applications to handle. He believes leveraging Big Data is the key to effective product development and formulating marketing strategies.
Panelists from a large company, a small company and a software consulting firm will share insights on how their companies are tackling the arena of Big Data and how to leverage a variety of data sources for strategic decision-making.
Mr. Jiang, Jyun-Yu leads the Asian native brand Etu team in conducting research, development and marketing of Big Data applications in the MarTech domain, and has actively participated in open source, open, and data science communities in Taiwan. Jiang has also taken charge of the AI strategic planning and ecosystem promotion of SYSTEX Corporation since 2017. In particular, the AI+ Generator Program aims at assisting Taiwanese AI Startups in the service of customers in collaboration with the Corporation’s affiliates, so as to achieve rapid market validation. In 2018, Jiang launched an AI for Social Good Award with a group of like-minded partners to select and apply technologies that promote digital transformation of society in order to expand its influence.
This framework helps organizations align Data Strategy with Business Strategy to prioritize goals around the most pressing operational needs. It introduces Data Management & Data Ability Maturity Matrix to visualize the core path of business digital transformation, which is easy to understand and follow. And it provides the standard template for implementation, which can share the flexibility to engage applications of different industries.
In times of digitalization, every aspect of our life is connected to data. To leverage this data, companies need to understand and master analytics. In this presentation, Leo Marose will guide you through the world of big data & data science and show you his approach of how to build a data-driven organization.
Met 80 procent van de klantdata wordt dit jaar niets gedaan. Hoeveel geld laat uw organisatie daardoor liggen? Data is geld waard. Bedrijven die vooruitdenken, managen hun data zo dat ze er winst uit halen. En dat geeft ze een flinke voorsprong.
Data Driven Culture with Slalom's Director of AnalyticsPromotable
Everyone wants to capture the benefits of big data by making better data driven decision. We are inundated by analytical tools that deliver "insights" and process information quickly.
Although often overlooked, creating a data driven culture is as important as finding the right tools to make data driven decisions. Organizations who skip this foundational element often find their investment in Data tools and personal don't yield the benefits that becoming Data Driven is supposed to unlock.
In this talk you'll learn about why creating a Data Driven culture is vital to every organization and the starting point for ensuring your data strategy generates strong impact and ROI.
Takeaways:
What is a data driven culture? Where does it start?
What happens when you implement tools (tableau, power BI, Machine Learning, etc) without first having a data driven culture
Stages of a Data Driven Culture?
How to get started?
Your Instructor: Kevin Chapin is the Practice Director for Data and Analytics at Slalom Consulting.
To see the full talk, click here: https://www.youtube.com/watch?v=7xNLgiK31Is
Creating a Data-Driven Organization, Crunchconf, October 2015Carl Anderson
What does it mean for an organization to be data-driven? How does an organization get there? Many organizations think that they are data-driven but the reality is that few genuinely are and that we could all do better. In this talk, I cover what it truly means to be data driven. The answer, it turns out, is not to do with the latest tools and technologies (although they can help) but having an appropriate data culture than spans the whole organization, where data is accessible broadly, embedded into operations and processes, and enables effective decision making. In this presentation, I dissect what an effective data-driven culture entails, covering facets such as data leadership, data literacy, and A/B testing, illustrating concepts with examples from different industries as well as personal experience.
Enacting the data subjects access rights for gdpr with data services and data...Jean-Michel Franco
GDPR is more than another regulation to be handled by your back office. As stated by the European Commission, “The primary objective of this new set of rules is to give citizens back control over of their personal data.” And surveys show that European citizens are eager to apply for those new fundamental rights, such as access to information, data portability, and the right to be forgotten. Will you be ready to deliver, or will you be forced to tell your customers that unfortunately, you are not yet ready to respect their rights?
Enacting the GDPR’s Data Subject Access Rights (DSAR) requires practical actions. There’s a mandate for an integrated data governance strategy to establish your data inventory, operationalize controls, foster accountability across teams and ensure compliance, and finally unleash personal data to your customers, employees, visitors, and prospects. Only a strong data governance program on top of a modern, collaborative data hub ensures that you have the policies, standards, and controls in place to enforce compliance.
This presentations outlines the practical steps to deploy governed data services that:
Know your customers and employees with a data inventory
Track and trace data using audit trails and data lineage
Manage and propagate opt-in consent across customer-facing applications
Reconcile and protect your sensitive data in a data hub with automated controls, data stewardship, and data masking
Respect the rights for your data subjects with collaborative data management and portals
Baking analytics into the culture of an organization is not always the easiest thing because it doesn't come intuitively to humans. This presentation was given at Kumpul co-working space in Sanur, Bali and it involves a sharing of my team's experience in building a data-driven culture at TradeGecko.
Sunil Jagani, President and CTO of AllianceTek, explains Big Data as techniques and initiatives to handle the fast-changing and ever-growing data that is too much for conventional technologies and applications to handle. He believes leveraging Big Data is the key to effective product development and formulating marketing strategies.
Big Data Tools PowerPoint Presentation SlidesSlideTeam
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of twenty slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Big Data Tools PowerPoint Presentation Slides complete deck. http://bit.ly/39AwSro
Lecture 1.13 & 1.14 &1.15_Business Profiles in Big Data.pptxRATISHKUMAR32
The presentation contain the business profiles in big data analytics. through this ppt user can learn about the different case studies such as facebook and walmart. This ppt contain the information and seven characteristics that are required to learn the basics of big data.
Few decades ago, Managers relied on their instincts to take business decisions. They could afford to make mistakes and learn from it. Today, the scope for learning from mistakes is very minimal. Instincts should be backed by data to minimise mistakes.
Technological advancements, in addition to opening new channels of communication with customers, have also enabled organizations to collect vital information about their businesses with customers. But, have these organizations fully leveraged this data?
Today, Organizations make use of data for business decisions, but the data is not close enough to the customer to reap maximum benefit. In many cases, importance is not given to the granularity of data. The probability of “customer centric” decisions being right could be high, if the top management makes better use of the end user customer data (such as point of sale data, voice of customer, social media buzz etc.) to devise business strategies.
The big-data explosion is driving a shift away from gut-based decision making. Marketing, in particular, is feeling the pressure to embrace new data-driven customer intelligence capabilities.
Marketers working 70-80 hours a week is not a great thing to hear.
But the requirement for them to have such a large amount of work time causes problems in the data selection and filtering.
Hence many marketers flunk the big data test
Is Your Company Braced Up for handling Big Datahimanshu13jun
Has your company recently launched new product or company is concerned with the poor sales figure or want to reach new prospects and also reduce the existing customers' attrition, then this thought evoking short hand guide is available for you to explore.
Alternative Data is everywhere. We MUST start using them as a competitive edge over the competitors who are all looking to only their traditional data sources
You had a strategy. You were executing it. You were then side-swiped by COVID, spending countless cycles blocking and tackling. It is now time to step back onto your path.
CCG is holding a workshop to help you update your roadmap and get your team back on track and review how Microsoft Azure Solutions can be leveraged to build a strong foundation for governed data insights.
Bardess Moderated - Analytics and Business Intelligence - Society of Informat...bardessweb
Joe DeSiena, President of Bardess Group Ltd moderated a panel of Information Technology executives titled Analytics and Business Intelligence for the chapter meeting for the New Jersey Society of Information Management.
The New Self-Service Analytics - Going Beyond the ToolsKatherine Gabriel
In today’s business climate, using data to make quick decisions is a common ask across organizations. To fulfill such asks business users want more, faster, and better access to data and analytic tools. IT wants to balance this need for speed with the responsibility to protect the data assets from security, privacy, and quality risks. A common solution to this scenario is self-service BI or self-service analytics. Chances are you are already using self-service BI in some way, shape, or form or have heard a pitch from an analytic tool vendor!
Self-service BI has been around for several decades and yet business users keep asking for more and more. Has self-service BI failed to deliver on its promise? Is it time to revisit what self-service really means? How can business and IT work together to achieve better decision-making outcomes for their organization?
We cover:
• How to demystify what self-service analytics means
• New trends driving the self-service analytics evolution
• Best practices and lessons learned from real-life examples
• Recommendations for making progress within your organization
Advance your self-service journey.
The presentation includes the introduction to the topic, the various dimensions of big data, its evolution from big data 1.0 to bid data 3.0 and its impact on various industries, uses as well as the challenges it faces. The concluding slide gives a brief on the future of big data.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. Big Data
•
Huge amount of data
exist in Digital Universe
today
•
Managing huge database
that can generate only
contextual and relevant
data are impossible to do
in traditional way
•
Poor data management
leads to huge costs
•
Only Automated tools
can help in condensing
huge data that can
deliver informative
results
3. Taming Big Data
•
According to report, 2.7
Zetabytes of data exist in
the digital universe today
•
Facebook stores, accesses,
and analyzes 30+
Petabytes of user
generated data
•
The rapid growth of
unstructured data like
YouTube users uploading
48 hours of new video
every minute
•
Poor data across
businesses and the
government costs the U.S.
economy $3.1 trillion
dollars a year
4. Key Facts about Big Data:
•
•
Despite industry hype,
most organizations are
yet to develop,
implement or execute a
Big Data strategy
A survey found that 12
percent of organizations
are currently
implementing or
executing a big data
strategy while 40% of
them are still
considering / exploring
Big Data.
4
Big Data Adoption Stage Distribution
9%
12%
5%
23%
11%
Implementing/Executing
Testing
Planning
Considering/Exploring
40%
Not Considering
Don’t Know
Fig 1 (Source - sas.com): Which of the following best describes your organization’s stage in using
external big data to help make business decisions?
5. 5
Capturing and Storing Is Only the Beginning
•
Only storing and
capturing big data do not
make it valuable
•
Additional tools are
needed to explore and
analyze it
•
It’s all about “not
knowing what you don’t
know.”
6. Making Big Data Relevant for Business
Orders:
•
To harness that
power, organizations must
hire data scientists, craft
complex algorithms, and
make massive investments
in infrastructure and
software
•
Data’s value can be
unleashed for business
users by condensing it and
intelligently presenting
only what
is relevant and contextual
to the problem at hand.
•
Analytical experts have got
bigger role to play for
business growth
6
7. 7
More analytics, fewer Gut feelings
•
Ecommerce companies will
grow increasingly by
focusing on data and
willing to apply analyticsderived insights to key
business operations
•
Intuitive decision-making
will diminish somewhat as
companies infuse analytics
into everything that
customer touch
•
Data analytics will be the
driver for capturing more
customers, upselling to
existing customers and
retaining them for the long
term
8. The need for automated tools will become
increasingly critical
•
"It seems that the more
data we have, the more
we want".
•
As data volumes
increase, the need for
pattern
matching, simulation, and
predictive analytics
technologies become more
crucial
•
Engines that can
automatically sift through
the growing mass of
data, identify issues or
opportunities, and even
take automated action to
capitalize on those
findings will be a
necessity.
8
9. Offer Personalization and Customization
•
Business will increasingly
try to bring on
personalization and
customization to both
onsite and marketing
creative.
•
Taking on this challenge
means that the retailer’s
marketing department will
need to collect meaningful
information about what
interest shoppers and
organize separate, custom
campaigns around those
interests.
•
Big data thus will become
an important factor in
creating a competitive
advantage for intelligent
business entities
9
10. Summary
•
Personalization and
customization could be a
significant competitive
advantage in 2014.
•
Big data made substantial
progress in
2013, especially with
respect to business
stakeholder engagement in
the topic.
•
But we have yet to drive
widespread adoption of big
data, especially from a
business transformation
perspective. 2014 seems
like the right time to make
that happen.
10