Businesses that take advantage of diverse data sources, new analytics techniques, and disseminate insights to more people more quickly can realize a 60% greater return on their data assets compared to businesses that do not. The additional value projected over four years from a data dividend approach is over $1 trillion globally based on an IDC study. Companies must address problems related to limited data types, few people benefiting from insights, and outdated tools and technologies to fully realize the potential of a data dividend.

1. The Data Dividend Divide
Organizations can realize
their data dividend
improvements
in several key
areas...
What’s the value of your data?
New research from IDC, sponsored by Microsoft, shows how
to drive greater returns and increased value from all your data.
Companies who take
all four steps have
the potential to
realize a 60 percent
greater return on
their data assets.
Diverse
Data
Streams
New
Analytics
More
People
At The
Right
Time
Greater
Data
Dividend
Problem:
Data-smart
solution:
Many diverse
data streams,
including
fast-growing
Internet of
Things
Problem:
Social data
Unstructured data
Sensors
Structured data
Executives
Managers
Analysts
Staff
Bring together
multiple data
sources
Data-smart
solution:
Apply new
analytics and
technology to
create insights
Problem:
Too few people
benefiting from
insight
Data-smart
solution:
Drive action by
disseminating
insights to more
people in the
organization
Problem:
Too slow
or dated
Invest in
technology for
instant access to
freshest data
Data-smart
solution:
Potential
global
additional
value of
the data
dividend
projected net
benefits over
4 years
+60%
It’s your data. Put it to work.
See how at http://msft.it/datanews
Key
Opportunity
Areas
Benefitsopportunity
inbillionsofdollars
0
$700
$600
$800
$900
$1,000
2013
$1,013
Companies taking advantage of their data have
the potential to raise an additional $1.6 Trillion
in revenue over companies that don’t.
$1,040
2014 2015 2016 2017
Businesses (or organizations) using more diverse data types and new
analytics techniques and tools to deliver more insights to more
people more quickly
Businesses lagging in investment in new business analytics capabilities
Includes service,
research and
development
innovation
Innovations
Data
Dividend
Data
Dividend
Customer
Facing
$674
billion
Data
Dividend
$158
billion
Includes demand
and supply chain
management,
logistics
Operations
Data
Dividend
$486
billion
$235
billion
Data Dividend –
A Global Snapshot
Additional benefits to organizations
that have embraced more
comprehensive business analytics,
in billions of dollars:
Mexico
RestofWorld
U.S
Canada
Denmark
France
Germany
Netherlands
Spain
United
Kingdom
Australia
China
India
Japan
Singapore
South
Korea
Thailand
Poland
Russia
Brazil
Colombia
$658
$19
$168
$50
$11
$70
$99
$21 $18
$88
$43
$83
$15
$99
$8$19
$3$12 $15
$46
$6
Includes customer
acquisition, retention,
support and pricing
Data is currency, and forward-thinking companies are uniquely managing their
data to produce a data dividend, giving them a competitive advantage.
Trillion
The Data Dividend
Includes strategic
planning, human
capital management,
IT optimization
Productivity
@
IDC Data Dividend Study and Survey, N=2,020, April 2014
Tools too
narrow and
backward
looking