SlideShare a Scribd company logo
Building a Data Driven Culture
By Lucas Neo
If 1 book represents 1 petabyte of data…
50 Petabytes 24 Petabytes
If 1 book represents 1 petabyte of data…
50 Petabytes
All the worlds data (books, webpages,
videos, songs, etc.) between 4000BC
and 2006AD.
24 Petabytes
Amount of data processed daily by
Google alone in 2008.
[1]
[2]
“We are drowning in data but
starved for information”
~ Gary Cokins [3]
Influencers of Data-driven Growth
Brian Balfour, VP of Growth @
Hubspot
Andy Johns, VP of Growth @ Wealthfront
(previous Growth PM at Facebook,
Twitter, Quora)
Starting a Growth Team
SystemiseBrainstorm Prioritise Testing AnalyseImplement [4]
Building a Growth Team
SystemiseBrainstorm Prioritise Testing AnalyseImplement
Key Learning #1:
Have an executive champion
[4]
[5]
Encounters with Disparate Data
Multiple sources
of data from apps
Managed and used
by separate teams
To produce reports
and make decisions
Encounters with Disparate Data
Multiple sources
of data from apps
Managed and used
by separate teams
To produce reports
and make decisions
Key Learning #2:
Centralise your data
Generating Wins
Dashboards for
key metrics
Revamping
event tracking
Centralising data
sources
Creating
prediction models
Generating Wins
Key Learning #3:
Plan your value milestones
Dashboards for
key metrics
Revamping
event tracking
Centralising data
sources
Creating
prediction models
Build a Process
Standard data
science flow
Automated data
extraction and cleaning
Educating the company
on SQL and data
Build a Process
Standard data
science flow
Key Learning #4:
Make it replicable
Automated data
extraction and cleaning
Educating the company
on SQL and data
Recap
#1 Have an executive champion
#2 Centralise your data
#3 Plan your value milestones
#4 Make it replicable
What’s next for us?
Matrix Organisational
structure
Build a growth machine
Airbnb has a data
scientist in every team
Hubspot’s growth
machine by B. Balfour
Sources
[0] Icons from the Noun Project
Title slide: Data Planning and Data Network by Ivan Colic
Slide 6: Advocate by Lorie Shaull
Slide 7 & 8: Database by Shmidt Sergey, Group by Alexandr Cherkinsky, Graph by Vicons Design
Slide 9 & 10: App analytics by Sergey Novosyolov
Slide 11 & 12: Reporting by Alfredo Hernandez, Repeat by Pantelis Gkavos
[1] Kelly Kevin, 2006. http://www.nytimes.com/2006/05/14/magazine/14publishing.html?pagewanted=all&_r=0
[2] Dean and Ghemawat, 2008. http://dl.acm.org/citation.cfm?doid=1327452.1327492
[3] Gary Cokins, 2013. http://www.forbes.com/sites/jeffthomson/2013/10/30/why-cfos-are-drowning-in-data-but-
starving-for-information/#29968dd52623
[4] Brian Balfour, 2014. http://www.coelevate.com/essays/growth-process-first-tactics-second
[5] Josh Schwarzapel https://medium.com/android-news/how-to-start-a-growth-team-ff70cd29c0f2#.uls9ubea6
End / Fin

More Related Content

What's hot

DAS Slides: Enterprise Architecture vs. Data Architecture
DAS Slides: Enterprise Architecture vs. Data ArchitectureDAS Slides: Enterprise Architecture vs. Data Architecture
DAS Slides: Enterprise Architecture vs. Data Architecture
DATAVERSITY
 
Data Architecture, Solution Architecture, Platform Architecture — What’s the ...
Data Architecture, Solution Architecture, Platform Architecture — What’s the ...Data Architecture, Solution Architecture, Platform Architecture — What’s the ...
Data Architecture, Solution Architecture, Platform Architecture — What’s the ...
DATAVERSITY
 
Data Driven Decisions: Building an Insight Driven Culture
Data Driven Decisions: Building an Insight Driven CultureData Driven Decisions: Building an Insight Driven Culture
Data Driven Decisions: Building an Insight Driven Culture
Amazon Web Services
 
Data Driven Culture with Slalom's Director of Analytics
Data Driven Culture with Slalom's Director of AnalyticsData Driven Culture with Slalom's Director of Analytics
Data Driven Culture with Slalom's Director of Analytics
Promotable
 
DW Migration Webinar-March 2022.pptx
DW Migration Webinar-March 2022.pptxDW Migration Webinar-March 2022.pptx
DW Migration Webinar-March 2022.pptx
Databricks
 
Scaling Data Quality @ Netflix
Scaling Data Quality @ NetflixScaling Data Quality @ Netflix
Scaling Data Quality @ Netflix
Michelle Ufford
 
From Data Chaos to Data Culture
From Data Chaos to Data CultureFrom Data Chaos to Data Culture
From Data Chaos to Data Culture
Matt Turner
 
DAS Slides: Data Governance - Combining Data Management with Organizational ...
DAS Slides: Data Governance -  Combining Data Management with Organizational ...DAS Slides: Data Governance -  Combining Data Management with Organizational ...
DAS Slides: Data Governance - Combining Data Management with Organizational ...
DATAVERSITY
 
Emerging Trends in Data Architecture – What’s the Next Big Thing?
Emerging Trends in Data Architecture – What’s the Next Big Thing?Emerging Trends in Data Architecture – What’s the Next Big Thing?
Emerging Trends in Data Architecture – What’s the Next Big Thing?
DATAVERSITY
 
How to Build & Sustain a Data Governance Operating Model
How to Build & Sustain a Data Governance Operating Model How to Build & Sustain a Data Governance Operating Model
How to Build & Sustain a Data Governance Operating Model
DATUM LLC
 
Impuls-Vortrag Data Strategy
Impuls-Vortrag Data StrategyImpuls-Vortrag Data Strategy
Impuls-Vortrag Data Strategy
Marco Geuer
 
Data strategy demistifying data
Data strategy demistifying dataData strategy demistifying data
Data strategy demistifying data
Hans Verstraeten
 
data-analytics-strategy-ebook.pptx
data-analytics-strategy-ebook.pptxdata-analytics-strategy-ebook.pptx
data-analytics-strategy-ebook.pptx
MohamedHendawy17
 
How a Semantic Layer Makes Data Mesh Work at Scale
How a Semantic Layer Makes  Data Mesh Work at ScaleHow a Semantic Layer Makes  Data Mesh Work at Scale
How a Semantic Layer Makes Data Mesh Work at Scale
DATAVERSITY
 
Gartner: Master Data Management Functionality
Gartner: Master Data Management FunctionalityGartner: Master Data Management Functionality
Gartner: Master Data Management Functionality
Gartner
 
Modern Data architecture Design
Modern Data architecture DesignModern Data architecture Design
Modern Data architecture Design
Kujambu Murugesan
 
Data Governance Best Practices
Data Governance Best PracticesData Governance Best Practices
Data Governance Best Practices
DATAVERSITY
 
Data Architecture Strategies: Data Architecture for Digital Transformation
Data Architecture Strategies: Data Architecture for Digital TransformationData Architecture Strategies: Data Architecture for Digital Transformation
Data Architecture Strategies: Data Architecture for Digital Transformation
DATAVERSITY
 
Data Architecture Strategies: Building an Enterprise Data Strategy – Where to...
Data Architecture Strategies: Building an Enterprise Data Strategy – Where to...Data Architecture Strategies: Building an Enterprise Data Strategy – Where to...
Data Architecture Strategies: Building an Enterprise Data Strategy – Where to...
DATAVERSITY
 
Building a Data Strategy – Practical Steps for Aligning with Business Goals
Building a Data Strategy – Practical Steps for Aligning with Business GoalsBuilding a Data Strategy – Practical Steps for Aligning with Business Goals
Building a Data Strategy – Practical Steps for Aligning with Business Goals
DATAVERSITY
 

What's hot (20)

DAS Slides: Enterprise Architecture vs. Data Architecture
DAS Slides: Enterprise Architecture vs. Data ArchitectureDAS Slides: Enterprise Architecture vs. Data Architecture
DAS Slides: Enterprise Architecture vs. Data Architecture
 
Data Architecture, Solution Architecture, Platform Architecture — What’s the ...
Data Architecture, Solution Architecture, Platform Architecture — What’s the ...Data Architecture, Solution Architecture, Platform Architecture — What’s the ...
Data Architecture, Solution Architecture, Platform Architecture — What’s the ...
 
Data Driven Decisions: Building an Insight Driven Culture
Data Driven Decisions: Building an Insight Driven CultureData Driven Decisions: Building an Insight Driven Culture
Data Driven Decisions: Building an Insight Driven Culture
 
Data Driven Culture with Slalom's Director of Analytics
Data Driven Culture with Slalom's Director of AnalyticsData Driven Culture with Slalom's Director of Analytics
Data Driven Culture with Slalom's Director of Analytics
 
DW Migration Webinar-March 2022.pptx
DW Migration Webinar-March 2022.pptxDW Migration Webinar-March 2022.pptx
DW Migration Webinar-March 2022.pptx
 
Scaling Data Quality @ Netflix
Scaling Data Quality @ NetflixScaling Data Quality @ Netflix
Scaling Data Quality @ Netflix
 
From Data Chaos to Data Culture
From Data Chaos to Data CultureFrom Data Chaos to Data Culture
From Data Chaos to Data Culture
 
DAS Slides: Data Governance - Combining Data Management with Organizational ...
DAS Slides: Data Governance -  Combining Data Management with Organizational ...DAS Slides: Data Governance -  Combining Data Management with Organizational ...
DAS Slides: Data Governance - Combining Data Management with Organizational ...
 
Emerging Trends in Data Architecture – What’s the Next Big Thing?
Emerging Trends in Data Architecture – What’s the Next Big Thing?Emerging Trends in Data Architecture – What’s the Next Big Thing?
Emerging Trends in Data Architecture – What’s the Next Big Thing?
 
How to Build & Sustain a Data Governance Operating Model
How to Build & Sustain a Data Governance Operating Model How to Build & Sustain a Data Governance Operating Model
How to Build & Sustain a Data Governance Operating Model
 
Impuls-Vortrag Data Strategy
Impuls-Vortrag Data StrategyImpuls-Vortrag Data Strategy
Impuls-Vortrag Data Strategy
 
Data strategy demistifying data
Data strategy demistifying dataData strategy demistifying data
Data strategy demistifying data
 
data-analytics-strategy-ebook.pptx
data-analytics-strategy-ebook.pptxdata-analytics-strategy-ebook.pptx
data-analytics-strategy-ebook.pptx
 
How a Semantic Layer Makes Data Mesh Work at Scale
How a Semantic Layer Makes  Data Mesh Work at ScaleHow a Semantic Layer Makes  Data Mesh Work at Scale
How a Semantic Layer Makes Data Mesh Work at Scale
 
Gartner: Master Data Management Functionality
Gartner: Master Data Management FunctionalityGartner: Master Data Management Functionality
Gartner: Master Data Management Functionality
 
Modern Data architecture Design
Modern Data architecture DesignModern Data architecture Design
Modern Data architecture Design
 
Data Governance Best Practices
Data Governance Best PracticesData Governance Best Practices
Data Governance Best Practices
 
Data Architecture Strategies: Data Architecture for Digital Transformation
Data Architecture Strategies: Data Architecture for Digital TransformationData Architecture Strategies: Data Architecture for Digital Transformation
Data Architecture Strategies: Data Architecture for Digital Transformation
 
Data Architecture Strategies: Building an Enterprise Data Strategy – Where to...
Data Architecture Strategies: Building an Enterprise Data Strategy – Where to...Data Architecture Strategies: Building an Enterprise Data Strategy – Where to...
Data Architecture Strategies: Building an Enterprise Data Strategy – Where to...
 
Building a Data Strategy – Practical Steps for Aligning with Business Goals
Building a Data Strategy – Practical Steps for Aligning with Business GoalsBuilding a Data Strategy – Practical Steps for Aligning with Business Goals
Building a Data Strategy – Practical Steps for Aligning with Business Goals
 

Viewers also liked

Building a data-driven culture
Building a data-driven cultureBuilding a data-driven culture
Building a data-driven culture
Olof Hoverfält
 
20160419 CCASA
20160419 CCASA20160419 CCASA
20160419 CCASA
Dean Malmgren
 
Lecture on Data Science in a Data-Driven Culture
Lecture on Data Science in a Data-Driven Culture Lecture on Data Science in a Data-Driven Culture
Lecture on Data Science in a Data-Driven Culture
Johan Himberg
 
How big data tranform your business? Data Science Thailand Meet up #6
How big data tranform your business? Data Science Thailand Meet up #6How big data tranform your business? Data Science Thailand Meet up #6
How big data tranform your business? Data Science Thailand Meet up #6
Data Science Thailand
 
How to reach a Data Driven culture
How to reach a Data Driven cultureHow to reach a Data Driven culture
How to reach a Data Driven culture
Mark Beekman
 
Honey's Data Dinner#13 跨領域專案開發經驗談(User Story Mapping)
Honey's Data Dinner#13 跨領域專案開發經驗談(User Story Mapping)Honey's Data Dinner#13 跨領域專案開發經驗談(User Story Mapping)
Honey's Data Dinner#13 跨領域專案開發經驗談(User Story Mapping)
beehivedata
 
組織創新管理- 序言(科特勒談創新型組織)
組織創新管理- 序言(科特勒談創新型組織)組織創新管理- 序言(科特勒談創新型組織)
組織創新管理- 序言(科特勒談創新型組織)
Turning Point Studio
 
Data Science Project Lifecycle and Skill Set
Data Science Project Lifecycle and Skill SetData Science Project Lifecycle and Skill Set
Data Science Project Lifecycle and Skill Set
IDEAS - Int'l Data Engineering and Science Association
 
組織創新管理 - 啟動者(科特勒談創新型組織)
組織創新管理 - 啟動者(科特勒談創新型組織)組織創新管理 - 啟動者(科特勒談創新型組織)
組織創新管理 - 啟動者(科特勒談創新型組織)
Turning Point Studio
 
組織創新管理 - 促進者(科特勒談創新型組織)
組織創新管理 - 促進者(科特勒談創新型組織)組織創新管理 - 促進者(科特勒談創新型組織)
組織創新管理 - 促進者(科特勒談創新型組織)
Turning Point Studio
 
組織創新管理 - 執行者(科特勒談創新型組織)
組織創新管理 - 執行者(科特勒談創新型組織)組織創新管理 - 執行者(科特勒談創新型組織)
組織創新管理 - 執行者(科特勒談創新型組織)
Turning Point Studio
 
Applying Data Science to Your Business Problem
Applying Data Science to Your Business ProblemApplying Data Science to Your Business Problem
Applying Data Science to Your Business Problem
CA Technologies
 
Honey's Data Dinner#8 資料科學實用技術、工具與實例分享
Honey's Data Dinner#8 資料科學實用技術、工具與實例分享Honey's Data Dinner#8 資料科學實用技術、工具與實例分享
Honey's Data Dinner#8 資料科學實用技術、工具與實例分享
beehivedata
 
How Big Data ,Cloud Computing ,Data Science can help business
How Big Data ,Cloud Computing ,Data Science can help businessHow Big Data ,Cloud Computing ,Data Science can help business
How Big Data ,Cloud Computing ,Data Science can help business
Ajay Ohri
 
Welcome - Keynote - AWSome Day Helsinki 2017
Welcome - Keynote - AWSome Day Helsinki 2017Welcome - Keynote - AWSome Day Helsinki 2017
Welcome - Keynote - AWSome Day Helsinki 2017
Amazon Web Services
 
Building Data-Centric Businesses
Building Data-Centric BusinessesBuilding Data-Centric Businesses
Building Data-Centric Businesses
Thoughtworks
 
Honey's Data Dinner#1 word2vec 2016總統大選新聞
Honey's Data Dinner#1 word2vec 2016總統大選新聞Honey's Data Dinner#1 word2vec 2016總統大選新聞
Honey's Data Dinner#1 word2vec 2016總統大選新聞
beehivedata
 
The Human Side of Data By Colin Strong
The Human Side of Data By Colin StrongThe Human Side of Data By Colin Strong
The Human Side of Data By Colin Strong
MarTech Conference
 
數位媒體雲端儲存案例和技術分享 (AWS Storage Options for Media Industry)
數位媒體雲端儲存案例和技術分享 (AWS Storage Options for Media Industry)數位媒體雲端儲存案例和技術分享 (AWS Storage Options for Media Industry)
數位媒體雲端儲存案例和技術分享 (AWS Storage Options for Media Industry)
Amazon Web Services
 
Honey's Data Dinner#11 以資料科學切入的食品安全風險評估方法
Honey's Data Dinner#11 以資料科學切入的食品安全風險評估方法Honey's Data Dinner#11 以資料科學切入的食品安全風險評估方法
Honey's Data Dinner#11 以資料科學切入的食品安全風險評估方法
beehivedata
 

Viewers also liked (20)

Building a data-driven culture
Building a data-driven cultureBuilding a data-driven culture
Building a data-driven culture
 
20160419 CCASA
20160419 CCASA20160419 CCASA
20160419 CCASA
 
Lecture on Data Science in a Data-Driven Culture
Lecture on Data Science in a Data-Driven Culture Lecture on Data Science in a Data-Driven Culture
Lecture on Data Science in a Data-Driven Culture
 
How big data tranform your business? Data Science Thailand Meet up #6
How big data tranform your business? Data Science Thailand Meet up #6How big data tranform your business? Data Science Thailand Meet up #6
How big data tranform your business? Data Science Thailand Meet up #6
 
How to reach a Data Driven culture
How to reach a Data Driven cultureHow to reach a Data Driven culture
How to reach a Data Driven culture
 
Honey's Data Dinner#13 跨領域專案開發經驗談(User Story Mapping)
Honey's Data Dinner#13 跨領域專案開發經驗談(User Story Mapping)Honey's Data Dinner#13 跨領域專案開發經驗談(User Story Mapping)
Honey's Data Dinner#13 跨領域專案開發經驗談(User Story Mapping)
 
組織創新管理- 序言(科特勒談創新型組織)
組織創新管理- 序言(科特勒談創新型組織)組織創新管理- 序言(科特勒談創新型組織)
組織創新管理- 序言(科特勒談創新型組織)
 
Data Science Project Lifecycle and Skill Set
Data Science Project Lifecycle and Skill SetData Science Project Lifecycle and Skill Set
Data Science Project Lifecycle and Skill Set
 
組織創新管理 - 啟動者(科特勒談創新型組織)
組織創新管理 - 啟動者(科特勒談創新型組織)組織創新管理 - 啟動者(科特勒談創新型組織)
組織創新管理 - 啟動者(科特勒談創新型組織)
 
組織創新管理 - 促進者(科特勒談創新型組織)
組織創新管理 - 促進者(科特勒談創新型組織)組織創新管理 - 促進者(科特勒談創新型組織)
組織創新管理 - 促進者(科特勒談創新型組織)
 
組織創新管理 - 執行者(科特勒談創新型組織)
組織創新管理 - 執行者(科特勒談創新型組織)組織創新管理 - 執行者(科特勒談創新型組織)
組織創新管理 - 執行者(科特勒談創新型組織)
 
Applying Data Science to Your Business Problem
Applying Data Science to Your Business ProblemApplying Data Science to Your Business Problem
Applying Data Science to Your Business Problem
 
Honey's Data Dinner#8 資料科學實用技術、工具與實例分享
Honey's Data Dinner#8 資料科學實用技術、工具與實例分享Honey's Data Dinner#8 資料科學實用技術、工具與實例分享
Honey's Data Dinner#8 資料科學實用技術、工具與實例分享
 
How Big Data ,Cloud Computing ,Data Science can help business
How Big Data ,Cloud Computing ,Data Science can help businessHow Big Data ,Cloud Computing ,Data Science can help business
How Big Data ,Cloud Computing ,Data Science can help business
 
Welcome - Keynote - AWSome Day Helsinki 2017
Welcome - Keynote - AWSome Day Helsinki 2017Welcome - Keynote - AWSome Day Helsinki 2017
Welcome - Keynote - AWSome Day Helsinki 2017
 
Building Data-Centric Businesses
Building Data-Centric BusinessesBuilding Data-Centric Businesses
Building Data-Centric Businesses
 
Honey's Data Dinner#1 word2vec 2016總統大選新聞
Honey's Data Dinner#1 word2vec 2016總統大選新聞Honey's Data Dinner#1 word2vec 2016總統大選新聞
Honey's Data Dinner#1 word2vec 2016總統大選新聞
 
The Human Side of Data By Colin Strong
The Human Side of Data By Colin StrongThe Human Side of Data By Colin Strong
The Human Side of Data By Colin Strong
 
數位媒體雲端儲存案例和技術分享 (AWS Storage Options for Media Industry)
數位媒體雲端儲存案例和技術分享 (AWS Storage Options for Media Industry)數位媒體雲端儲存案例和技術分享 (AWS Storage Options for Media Industry)
數位媒體雲端儲存案例和技術分享 (AWS Storage Options for Media Industry)
 
Honey's Data Dinner#11 以資料科學切入的食品安全風險評估方法
Honey's Data Dinner#11 以資料科學切入的食品安全風險評估方法Honey's Data Dinner#11 以資料科學切入的食品安全風險評估方法
Honey's Data Dinner#11 以資料科學切入的食品安全風險評估方法
 

Similar to Building a Data-Driven Culture

Preconference Overview of data visualisation and technology
Preconference Overview of data visualisation and technologyPreconference Overview of data visualisation and technology
Preconference Overview of data visualisation and technology
Jen Stirrup
 
Data driven omaha_12112014
Data driven omaha_12112014Data driven omaha_12112014
Data driven omaha_12112014
Daniel Murray
 
Department of Commerce App Challenge: Big Data Dashboards
Department of Commerce App Challenge: Big Data DashboardsDepartment of Commerce App Challenge: Big Data Dashboards
Department of Commerce App Challenge: Big Data Dashboards
Brand Niemann
 
The NIH as a Digital Enterprise: Implications for PAG
The NIH as a Digital Enterprise: Implications for PAGThe NIH as a Digital Enterprise: Implications for PAG
The NIH as a Digital Enterprise: Implications for PAG
Philip Bourne
 
Tableau Your Data! Roadshow speech Portland TUG - Nike 02112014
Tableau Your Data!  Roadshow speech Portland TUG - Nike  02112014Tableau Your Data!  Roadshow speech Portland TUG - Nike  02112014
Tableau Your Data! Roadshow speech Portland TUG - Nike 02112014
Daniel Murray
 
Spark Summit East 2015 Keynote -- Databricks CEO Ion Stoica
Spark Summit East 2015 Keynote -- Databricks CEO Ion StoicaSpark Summit East 2015 Keynote -- Databricks CEO Ion Stoica
Spark Summit East 2015 Keynote -- Databricks CEO Ion Stoica
Databricks
 
Opportunities and Challenges for International Cooperation Around Big Data
Opportunities and Challenges for International Cooperation Around Big DataOpportunities and Challenges for International Cooperation Around Big Data
Opportunities and Challenges for International Cooperation Around Big Data
Philip Bourne
 
ExLibris National Library Meeting @ IFLA-Helsinki - Aug 15th 2012
ExLibris National Library Meeting @ IFLA-Helsinki - Aug 15th 2012ExLibris National Library Meeting @ IFLA-Helsinki - Aug 15th 2012
ExLibris National Library Meeting @ IFLA-Helsinki - Aug 15th 2012
Lee Dirks
 
Forging Cultural Change: Transforming Your Organization Into a Data-Driven Ma...
Forging Cultural Change: Transforming Your Organization Into a Data-Driven Ma...Forging Cultural Change: Transforming Your Organization Into a Data-Driven Ma...
Forging Cultural Change: Transforming Your Organization Into a Data-Driven Ma...
Erika Roach
 
Choosing a Database
Choosing a DatabaseChoosing a Database
Choosing a Database
TechSoup
 
Milwaukee TUG Book Tour Speech
Milwaukee TUG Book Tour SpeechMilwaukee TUG Book Tour Speech
Milwaukee TUG Book Tour Speech
Daniel Murray
 
Elasticsearch : petit déjeuner du 13 mars 2014
Elasticsearch : petit déjeuner du 13 mars 2014Elasticsearch : petit déjeuner du 13 mars 2014
Elasticsearch : petit déjeuner du 13 mars 2014
ALTER WAY
 
Data carpentry ndic-2015-05-05
Data carpentry ndic-2015-05-05Data carpentry ndic-2015-05-05
Data carpentry ndic-2015-05-05
tracykteal
 
Séminaire Big Data Alter Way - Elasticsearch - octobre 2014
Séminaire Big Data Alter Way - Elasticsearch - octobre 2014Séminaire Big Data Alter Way - Elasticsearch - octobre 2014
Séminaire Big Data Alter Way - Elasticsearch - octobre 2014
ALTER WAY
 
Measurement Peer Group #4
Measurement Peer Group #4Measurement Peer Group #4
Measurement Peer Group #4
Beth Kanter
 
Tableau Data Driven Talk - Indianapolis
Tableau Data Driven Talk - IndianapolisTableau Data Driven Talk - Indianapolis
Tableau Data Driven Talk - Indianapolis
Daniel Murray
 
Data Stewardship for SPATIAL/IsoCamp 2014
Data Stewardship for SPATIAL/IsoCamp 2014Data Stewardship for SPATIAL/IsoCamp 2014
Data Stewardship for SPATIAL/IsoCamp 2014
Carly Strasser
 
Tableau your data! roadshow speech boston 01282014
Tableau your data! roadshow speech boston 01282014Tableau your data! roadshow speech boston 01282014
Tableau your data! roadshow speech boston 01282014
Daniel Murray
 
Ask Not What the NIH Can Do For You; Ask What You Can Do For the NIH
Ask Not What the NIH Can Do For You; Ask What You Can Do For the NIH     Ask Not What the NIH Can Do For You; Ask What You Can Do For the NIH
Ask Not What the NIH Can Do For You; Ask What You Can Do For the NIH
Philip Bourne
 
The Thinking Behind Big Data at the NIH
The Thinking Behind Big Data at the NIHThe Thinking Behind Big Data at the NIH
The Thinking Behind Big Data at the NIH
Philip Bourne
 

Similar to Building a Data-Driven Culture (20)

Preconference Overview of data visualisation and technology
Preconference Overview of data visualisation and technologyPreconference Overview of data visualisation and technology
Preconference Overview of data visualisation and technology
 
Data driven omaha_12112014
Data driven omaha_12112014Data driven omaha_12112014
Data driven omaha_12112014
 
Department of Commerce App Challenge: Big Data Dashboards
Department of Commerce App Challenge: Big Data DashboardsDepartment of Commerce App Challenge: Big Data Dashboards
Department of Commerce App Challenge: Big Data Dashboards
 
The NIH as a Digital Enterprise: Implications for PAG
The NIH as a Digital Enterprise: Implications for PAGThe NIH as a Digital Enterprise: Implications for PAG
The NIH as a Digital Enterprise: Implications for PAG
 
Tableau Your Data! Roadshow speech Portland TUG - Nike 02112014
Tableau Your Data!  Roadshow speech Portland TUG - Nike  02112014Tableau Your Data!  Roadshow speech Portland TUG - Nike  02112014
Tableau Your Data! Roadshow speech Portland TUG - Nike 02112014
 
Spark Summit East 2015 Keynote -- Databricks CEO Ion Stoica
Spark Summit East 2015 Keynote -- Databricks CEO Ion StoicaSpark Summit East 2015 Keynote -- Databricks CEO Ion Stoica
Spark Summit East 2015 Keynote -- Databricks CEO Ion Stoica
 
Opportunities and Challenges for International Cooperation Around Big Data
Opportunities and Challenges for International Cooperation Around Big DataOpportunities and Challenges for International Cooperation Around Big Data
Opportunities and Challenges for International Cooperation Around Big Data
 
ExLibris National Library Meeting @ IFLA-Helsinki - Aug 15th 2012
ExLibris National Library Meeting @ IFLA-Helsinki - Aug 15th 2012ExLibris National Library Meeting @ IFLA-Helsinki - Aug 15th 2012
ExLibris National Library Meeting @ IFLA-Helsinki - Aug 15th 2012
 
Forging Cultural Change: Transforming Your Organization Into a Data-Driven Ma...
Forging Cultural Change: Transforming Your Organization Into a Data-Driven Ma...Forging Cultural Change: Transforming Your Organization Into a Data-Driven Ma...
Forging Cultural Change: Transforming Your Organization Into a Data-Driven Ma...
 
Choosing a Database
Choosing a DatabaseChoosing a Database
Choosing a Database
 
Milwaukee TUG Book Tour Speech
Milwaukee TUG Book Tour SpeechMilwaukee TUG Book Tour Speech
Milwaukee TUG Book Tour Speech
 
Elasticsearch : petit déjeuner du 13 mars 2014
Elasticsearch : petit déjeuner du 13 mars 2014Elasticsearch : petit déjeuner du 13 mars 2014
Elasticsearch : petit déjeuner du 13 mars 2014
 
Data carpentry ndic-2015-05-05
Data carpentry ndic-2015-05-05Data carpentry ndic-2015-05-05
Data carpentry ndic-2015-05-05
 
Séminaire Big Data Alter Way - Elasticsearch - octobre 2014
Séminaire Big Data Alter Way - Elasticsearch - octobre 2014Séminaire Big Data Alter Way - Elasticsearch - octobre 2014
Séminaire Big Data Alter Way - Elasticsearch - octobre 2014
 
Measurement Peer Group #4
Measurement Peer Group #4Measurement Peer Group #4
Measurement Peer Group #4
 
Tableau Data Driven Talk - Indianapolis
Tableau Data Driven Talk - IndianapolisTableau Data Driven Talk - Indianapolis
Tableau Data Driven Talk - Indianapolis
 
Data Stewardship for SPATIAL/IsoCamp 2014
Data Stewardship for SPATIAL/IsoCamp 2014Data Stewardship for SPATIAL/IsoCamp 2014
Data Stewardship for SPATIAL/IsoCamp 2014
 
Tableau your data! roadshow speech boston 01282014
Tableau your data! roadshow speech boston 01282014Tableau your data! roadshow speech boston 01282014
Tableau your data! roadshow speech boston 01282014
 
Ask Not What the NIH Can Do For You; Ask What You Can Do For the NIH
Ask Not What the NIH Can Do For You; Ask What You Can Do For the NIH     Ask Not What the NIH Can Do For You; Ask What You Can Do For the NIH
Ask Not What the NIH Can Do For You; Ask What You Can Do For the NIH
 
The Thinking Behind Big Data at the NIH
The Thinking Behind Big Data at the NIHThe Thinking Behind Big Data at the NIH
The Thinking Behind Big Data at the NIH
 

Recently uploaded

Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdfUdemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Fernanda Palhano
 
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
sameer shah
 
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
v7oacc3l
 
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Aggregage
 
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
nuttdpt
 
Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......
Sachin Paul
 
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
bopyb
 
Intelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicineIntelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicine
AndrzejJarynowski
 
Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...
Bill641377
 
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
apvysm8
 
Experts live - Improving user adoption with AI
Experts live - Improving user adoption with AIExperts live - Improving user adoption with AI
Experts live - Improving user adoption with AI
jitskeb
 
Learn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queriesLearn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queries
manishkhaire30
 
My burning issue is homelessness K.C.M.O.
My burning issue is homelessness K.C.M.O.My burning issue is homelessness K.C.M.O.
My burning issue is homelessness K.C.M.O.
rwarrenll
 
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
Timothy Spann
 
DSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelinesDSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelines
Timothy Spann
 
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
nuttdpt
 
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
nyfuhyz
 
Challenges of Nation Building-1.pptx with more important
Challenges of Nation Building-1.pptx with more importantChallenges of Nation Building-1.pptx with more important
Challenges of Nation Building-1.pptx with more important
Sm321
 
University of New South Wales degree offer diploma Transcript
University of New South Wales degree offer diploma TranscriptUniversity of New South Wales degree offer diploma Transcript
University of New South Wales degree offer diploma Transcript
soxrziqu
 
The Ipsos - AI - Monitor 2024 Report.pdf
The  Ipsos - AI - Monitor 2024 Report.pdfThe  Ipsos - AI - Monitor 2024 Report.pdf
The Ipsos - AI - Monitor 2024 Report.pdf
Social Samosa
 

Recently uploaded (20)

Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdfUdemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
 
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
 
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
 
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
 
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
 
Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......Palo Alto Cortex XDR presentation .......
Palo Alto Cortex XDR presentation .......
 
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
 
Intelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicineIntelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicine
 
Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...
 
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
办(uts毕业证书)悉尼科技大学毕业证学历证书原版一模一样
 
Experts live - Improving user adoption with AI
Experts live - Improving user adoption with AIExperts live - Improving user adoption with AI
Experts live - Improving user adoption with AI
 
Learn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queriesLearn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queries
 
My burning issue is homelessness K.C.M.O.
My burning issue is homelessness K.C.M.O.My burning issue is homelessness K.C.M.O.
My burning issue is homelessness K.C.M.O.
 
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
 
DSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelinesDSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelines
 
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
 
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
 
Challenges of Nation Building-1.pptx with more important
Challenges of Nation Building-1.pptx with more importantChallenges of Nation Building-1.pptx with more important
Challenges of Nation Building-1.pptx with more important
 
University of New South Wales degree offer diploma Transcript
University of New South Wales degree offer diploma TranscriptUniversity of New South Wales degree offer diploma Transcript
University of New South Wales degree offer diploma Transcript
 
The Ipsos - AI - Monitor 2024 Report.pdf
The  Ipsos - AI - Monitor 2024 Report.pdfThe  Ipsos - AI - Monitor 2024 Report.pdf
The Ipsos - AI - Monitor 2024 Report.pdf
 

Building a Data-Driven Culture

  • 1. Building a Data Driven Culture By Lucas Neo
  • 2. If 1 book represents 1 petabyte of data… 50 Petabytes 24 Petabytes
  • 3. If 1 book represents 1 petabyte of data… 50 Petabytes All the worlds data (books, webpages, videos, songs, etc.) between 4000BC and 2006AD. 24 Petabytes Amount of data processed daily by Google alone in 2008. [1] [2]
  • 4. “We are drowning in data but starved for information” ~ Gary Cokins [3]
  • 5. Influencers of Data-driven Growth Brian Balfour, VP of Growth @ Hubspot Andy Johns, VP of Growth @ Wealthfront (previous Growth PM at Facebook, Twitter, Quora)
  • 6. Starting a Growth Team SystemiseBrainstorm Prioritise Testing AnalyseImplement [4]
  • 7. Building a Growth Team SystemiseBrainstorm Prioritise Testing AnalyseImplement Key Learning #1: Have an executive champion [4] [5]
  • 8. Encounters with Disparate Data Multiple sources of data from apps Managed and used by separate teams To produce reports and make decisions
  • 9. Encounters with Disparate Data Multiple sources of data from apps Managed and used by separate teams To produce reports and make decisions Key Learning #2: Centralise your data
  • 10. Generating Wins Dashboards for key metrics Revamping event tracking Centralising data sources Creating prediction models
  • 11. Generating Wins Key Learning #3: Plan your value milestones Dashboards for key metrics Revamping event tracking Centralising data sources Creating prediction models
  • 12. Build a Process Standard data science flow Automated data extraction and cleaning Educating the company on SQL and data
  • 13. Build a Process Standard data science flow Key Learning #4: Make it replicable Automated data extraction and cleaning Educating the company on SQL and data
  • 14. Recap #1 Have an executive champion #2 Centralise your data #3 Plan your value milestones #4 Make it replicable
  • 15. What’s next for us? Matrix Organisational structure Build a growth machine Airbnb has a data scientist in every team Hubspot’s growth machine by B. Balfour
  • 16. Sources [0] Icons from the Noun Project Title slide: Data Planning and Data Network by Ivan Colic Slide 6: Advocate by Lorie Shaull Slide 7 & 8: Database by Shmidt Sergey, Group by Alexandr Cherkinsky, Graph by Vicons Design Slide 9 & 10: App analytics by Sergey Novosyolov Slide 11 & 12: Reporting by Alfredo Hernandez, Repeat by Pantelis Gkavos [1] Kelly Kevin, 2006. http://www.nytimes.com/2006/05/14/magazine/14publishing.html?pagewanted=all&_r=0 [2] Dean and Ghemawat, 2008. http://dl.acm.org/citation.cfm?doid=1327452.1327492 [3] Gary Cokins, 2013. http://www.forbes.com/sites/jeffthomson/2013/10/30/why-cfos-are-drowning-in-data-but- starving-for-information/#29968dd52623 [4] Brian Balfour, 2014. http://www.coelevate.com/essays/growth-process-first-tactics-second [5] Josh Schwarzapel https://medium.com/android-news/how-to-start-a-growth-team-ff70cd29c0f2#.uls9ubea6