This document discusses big data, where most data comes from in recent years, and how tools like Hadoop can help manage large and diverse datasets. It notes that big data is defined by the 3Vs of volume, variety and velocity, and that 90% of today's data was generated in just the past 3 years. Managing big data can provide benefits like cost reduction, faster decision making and new product development, but also poses challenges regarding talent, security and the difficulty of using tools like Hadoop.