1. Consumer Snapshot
November 2012
PA M G O O D F E L L O W
CONSUMER INSIGHTS DIRECTOR, BIGINSIGHT™
400 W. Wilson Bridge Road, Suite 200, Worthington, OH, 43085 614-846-0146 info@BIGinsight.com

2. November 2012 Snapshot
photo credit: Beverly & Pack via photo pin cc
Consumer Confidence
This report is derived from the following studies:
• BIGinsight™ Monthly Consumer Survey, November 2012 (N = 9383, respondents surveyed 11/1 – 11/6/12)
• BIGinsight™ Monthly Consumer Survey Trends, November 2007 – November 2012
Disclaimer: BIGinsight™ is a trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”).
Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in
producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
© 2012, Prosper®

3. 2012 Presidential Election: Popular Vote
= Barack Obama = Mitt Romney
© 2012, Prosper® Source: CBSNews.com

4. Confidence Reaches 5 Year High
Confident/Very Confident in Chances for a Strong Economy
Adults 18+
45%
39.7% OCT-07
40%
44.8%
35%
Fiscal Cliff?
35.7%
30%
25%
23.7%
20%
© 2012, Prosper® Source: BIGinsight.com

5. Confidence Reaches 5 Year High
Confident/Very Confident
in Chances for a Strong Economy
Adults 18+
60%
50%
50.3%
40%
39.7%
37.2%
30%
29.2%
27.5%
23.7%
20%
22.3%
10%
0%
Nov-06 Nov-07 Nov-08 Nov-09 Nov-10 Nov-11 Nov-12
© 2012, Prosper® Source: BIGinsight.com

6. In a Gifting Mood?
In the last 6 months, have you made any of the following changes?
Adults 18+
65%
60%
55% needs
52.6%
Nov-07
50%
50.2% 46.5%
45%
45.2%
43.0%
40% practicality
35%
Nov-07
38.8%
30%
Nov-11 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov-12
I have become more practical and realistic in my purchases
I focus more on what I NEED rather than what I WANT
© 2012, Prosper® Source: BIGinsight.com

7. In a Gifting Mood?
38%
36%
34%
32%
30%
28%
26%
24%
Aug-12 Sep-12 Oct-12 Nov-12
Pay down debt Increase savings
Decrease overall spending
Keep Holiday Spending in Check this Year
© 2012, Prosper® Source: BIGinsight.com

8. More from November…
26% see “fewer” layoffs in our future
$3.70/gal estimated by end of November
Payless advances to the co-leader position in
Shoes
Walmart leads Whole Foods, Trader Joe’s in
Organics
90 Day Outlook: Mixed from October, UP from
Nov-11, Nov-10
I hope Santa blings me something sparkly…
What’s Hot…Giving thanks for Black Friday?
Consumer Snapshot InsightCenter™
© 2012, Prosper® Source: BIGinsight.com

9. Contact 400 W. Wilson Bridge Road
Suite 200
Worthington, OH 43085
Ph: 614-846-0146
info@BIGinsight.com
_
www.ConsumerSnapshot.com
© 2012, Prosper®