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Cinekid MediaLab 
Convergence & Media Literacy 
Media, Art, Science, Technology, Innovation
Cinekid 
• Sinds 1987, a 10 day annual international media festival for kids 
• Film + Television + New Media Program 
• Professionals Conference, markets, screening clubs, expert meetings 
• Over 45.000 visitors in the MediaLab Amsterdam & on location 
• 1400 m2 MediaLab on the convergence of film, television en new media
Mission Statement: 
• Media literacy and media resistance: Understanding media by deconstruction en 
contextualization 
• Learning skills & tools: 
Relation between the technological & the social 
Relation between the digital & the physical 
• Supporting quality media productions 
Through sustaining networks, curation, commissioning
2011 Old School-New School
2012 Urban Jungle
2013 Digital Landscapes
Play & Wonder & Jump
aRt&D:art research & development
New Talent, New Works
Making: Tools for the Future
Experience: Hands-on
Research: Technology vs Society
Connecting the Front End to the Back End 
Text 
MediaLab 2014:SUPERHUMAN 
8 tm 17 Oktober in Amsterdam 
p.dresscher@cinekid.nl 
@deedelidee

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