BIG Consumer Snapshot December 2012

314 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
314
On SlideShare
0
From Embeds
0
Number of Embeds
39
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

BIG Consumer Snapshot December 2012

  1. 1. Consumer Snapshot December 2012 PA M G O O D F E L L O W CONSUMER INSIGHTS DIRECTOR, BIGINSIGHT™ 400 W. Wilson Bridge Road, Suite 200, Worthington, OH, 43085 614-846-0146 info@BIGinsight.com
  2. 2. December 2012 Snapshot photo credit: Beverly & Pack via photo pin cc Consumer Confidence This report is derived from the following studies: • BIGinsight™ Monthly Consumer Survey, December 2012 (N = 8333, respondents surveyed 12/4 – 12/10/12) • BIGinsight™ Monthly Consumer Survey Trends, December 2007 – December 2012 Disclaimer: BIGinsight™ is a trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.© 2012, Prosper®
  3. 3. Fiscal Cliff : Holiday Grinch?Confident/Very Confident in Chances for a Strong EconomyAdults 18+ 45% 39.7% 40% 37.6% 35% 30% 27.0% 25% 20%© 2012, Prosper® Source: BIGinsight.com
  4. 4. Fiscal Cliff : Holiday Grinch?Confident/Very Confident in Chances for a Strong EconomyAdults 18+ 50% 45% 40% 35% 30% 25% 20% 15% 10% 46.9% 37.0% 20.0% 29.9% 27.3% 27.0% 37.6% 5% 0% Dec-06 Dec-07 Dec-08 Dec-09 Dec-10 Dec-11 Dec-12© 2012, Prosper® Source: BIGinsight.com
  5. 5. Employment ConcernsRegarding the U.S. employment environment, over the next 6 months,do you think that there will be more, the same, or fewer layoffs than at present?Adults 18+ More Same Fewer U.S. Unemployment Rate* 100% 11.0% 90% 17.3% 17.1% 20.9% 26.0% 10.0% U.S. Unemployment Rate* 80% 9.0%Layoff Predictions 70% 60% 8.0% 50% 7.0% 40% 30% 6.0% 20% 29.4% 28.9% 31.8% 5.0% 10% 22.0% 0% 4.0% Dec-10 Dec-11 Nov-12 Dec-12 * U.S. Unemployment Rate for the previous month for each corresponding MMM-YY, as reported by the U.S. Bureau of Labor Statistics.© 2012, Prosper® Source: BIGinsight.com
  6. 6. Practicality Pulling at the Purse StringsIn the last 6 months, have you made any of the following changes?Adults 18+ 60.0% 55.0% 53.7% 52.1% 50.0% 50.2% 48.1% 46.9% 45.0% 43.0% 40.0% 35.0% I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT© 2012, Prosper® Source: BIGinsight.com
  7. 7. Trimming the Tree/Trimming Budgets Decrease Pay Down Overall Debt Spending 33.7% 32.5% Increase Savings 27.9%© 2012, Prosper® Source: BIGinsight.com
  8. 8. Trimming the Tree/Trimming BudgetsWhich of the following financial steps are you planning to take in the next 3 months?Adults 18+ Dec-10 Dec-11 Nov-12 Dec-12 Pay down debt Increase savingsDecrease overall spending Pay with cash more often 15% 20% 25% 30% 35% Now on Forbes: Ten Characteristics of Layaway Shoppers© 2012, Prosper® Source: BIGinsight.com
  9. 9. More from December… Buying generics, comparative shopping, couponing UP from November $3.62/gal estimated by end of November Walmart / Kohl’s are a toss-up in Women’s Amazon climbs to record customer share in Electronics Frosty 90 Day Outlook: Spending looking downward M-O-M, Y-O-Y High-dollar spending plans look pretty frozen What’s Hot…holiday shopping online Consumer Snapshot InsightCenter™© 2012, Prosper® Source: BIGinsight.com
  10. 10. Contact 400 W. Wilson Bridge Road Suite 200 Worthington, OH 43085 Ph: 614-846-0146 info@BIGinsight.com _ www.ConsumerSnapshot.com© 2012, Prosper®

×