BIG Call July 2012 Sneak Peek


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BIG Call July 2012 Sneak Peek

  1. 1. The BIG Call July 2012 PA M E L A G O O D F E L L O W CONSUMER INSIGHTS DIRECTOR, BIGINSIGHT™ GUEST CONTRIBUTOR: E L L E N D AV I SS E N I O R V I C E P R E S I D E N T, N AT I O N A L R E TA I L F E D E R AT I O N E X E C U T I V E D I R E C T O R , N R F F O U N D AT I O N 400 W. Wilson Bridge Road, Suite 200, Worthington, OH, 43085 614-846-0146
  2. 2. July 2012 Consumer Survey  July 2012 Results • Consumer Confidence • Employment Outlook • Practical Purchasing • 90 Day Outlook: Future Purchase Plans • Holiday 2012 Spending Preview  Back-to-School Overview with Ellen Davis, NRF SVP This report is derived from the following studies: • BIGinsight™ Monthly Consumer Survey, July 2012 (N = 8509, respondents surveyed 7/2 – 7/9/12) • BIGinsight™ Monthly Consumer Survey Trends, July 2007 – July 2012 Disclaimer: BIGinsight™ is a trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.© 2012, Prosper®
  3. 3. Consumer ConfidenceConfident/Very Confident in Chances for a Strong EconomyAdults 18+ 30%+ 50% decline 40% from 45% Jul-07 35% 40% 32.8% 35% 30% 30% 31.3% 25% 26.5% 25% 20% 15% 20% 10% 47.8% 18.8% 27.2% 27.9% 26.5% 31.3% 32.8% 5% 15% 0% Jul-07 Jul-08 Jul-09 Jul-10 Jul-11 Jun-12 Jul-12© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, JUL 07-12
  4. 4. Practical PurchasingIn the last 6 months, have you made any of the following changes?Adults 18+60%  Highlights:58% • Practicality off slightly from June56% as more consumers cite confidence in the economy54%  Nearly half pragmatic in52% spending (47.8%)50%  Down a few points from Jul-48% 11 (49.9%)46% • 56.1% are focused on just the necessities44%  Up more than a point from42% June, but down two points40% from a year ago Jul-11 Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul-12 • Spending Rebound? I have become more practical and realistic in my purchases  Not so fast: indicators I focus more on what I NEED rather than what I WANT remain well ABOVE rates recorded before the “Great Recession”© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, JUL 11-12
  5. 5. Holiday 2012 Spending PreviewBased on your present situation and feelings toward the economy, which of the following bestdescribes your plans for the December Holiday Season?Celebrants who have Holiday Spending Plans in Mind  Highlights: 60% • 28.1% say “it’s too early” to know 50% • Among those with spending plans in 46.3% 43.4% mind: 40%  One in ten plans to spend more, 30% up from 6.5% last year  Vast majority spending the same 20% (46.3%) or less (43.4%) 10.2% • For more, click over to the 10% BIG Consumer Blog 0%  Spending plans among Jul-09 Jul-10 Jul-11 Jul-12 Generations I plan on spending more for gifts than last year. I plan on spending the same for gifts as last year.  Pinterest’s possible influence Gen I plan on spending less for gifts than last year. Y’s gift decisions  Which groups are most likely to Generation Gap: opt for Layaway? Holiday 2012 Spending Preview© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, JUL 09-12
  6. 6. The Economy: Where We’ve Been, Where We’re Going  Retail sales expected to grow 3.4% this year • First half 2012 sales grew 4.5% • Factors behind growth  Warm weather  Inflation© 2012, Prosper®
  7. 7. Back to School, Back to College 2012  Combined spending to total $84 billion  Average parent of K-12 student to spend about $690  Average parent of college student to spend about $900© 2012, Prosper®
  8. 8. Why the increase?  Replenishment • Replace what children had to “make-do” with last school season  Population growth • More children entering elementary and middle school© 2012, Prosper®
  9. 9. Thank you Thank you for your interest in our July 2012 BIG Call insights. CLICK HERE to view the full deck of BIG Call slides for July 2012© 2012, Prosper®
  10. 10. Contact 400 W. Wilson Bridge Road Suite 200 Worthington, OH 43085 Ph: 614-846-0146 for complimentary insights: National Retail Federation Back-to-School Headquarters© 2012, Prosper®