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BIG Call March 2012 (Sneak Peek)


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Check out a quick sneak peek of the March 2012 BIG Call from BIGinsight!

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BIG Call March 2012 (Sneak Peek)

  1. 1. The BIG Call March 2012 PA M E L A G O O D F E L L O WCONSUMER INSIGHTS DIRECTOR, BIGINSIGHT™ MARIANNE BICKLE, PH.D. D I R E C T O R , C E N T E R F O R R E TA I L I N G UNIVERSITY OF SOUTH CAROLINA400 W. Wilson Bridge Road, Suite 200, Worthington, OH, 43085 614-846-0146
  2. 2. Marianne Bickle, Ph.D.  Chair and Director for the Center for Retailing, University of South Carolina  Author: • Fashion Marketing (published by Fairchild Books) • The Changing American Consumer (in cooperation with the Prosper Foundation)  Regular contributor on the Forbes Prosper Now Blog  Has published and presented in excess of 90 peer referred papers in relation to cross-channel shopping, e-commerce, and student learning paradigms of retailing.  On the Board of Directors on a privately owned fashion company and is a regular retail contributing expert for news corporations.  Fostered international relationships in France, Italy, Korea, and the United Kingdom.  Earned a Ph.D. in Family Ecology, a master’s degree in clothing and textiles and holds a B.S. in retailing of clothing and textiles.© 2012, Prosper®
  3. 3. March 2012 Consumer Survey  March 2012 Results • Consumer Confidence • Practical Purchasing • Financial Forecast • Pain at the Pump • 90 Day Outlook: Future Purchase Plans  The Changing American Consumer • A Special Look at Fast Food Trends This report is derived from the following studies: • BIGinsight™ Monthly Consumer Survey, March 2012 (N = 9242, respondents surveyed 3/6 – 3/13/12) • BIGinsight™ Monthly Consumer Survey Trends, March 2007 – March 2012 Disclaimer: BIGinsight™ is a trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.© 2012, Prosper®
  4. 4. Consumer ConfidenceConfident/Very Confident in Chances for a Strong EconomyAdults 18+ 40%  Highlights: 34.8% • Confidence rises for fifth 35% consecutive month 30% 29.1% • Up nearly 20% from Mar-11 • Highest reading since the very 25% beginning of the recession  Dec-07 = 37.0% 20% 20.6% 15%© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, MAR 11-12
  5. 5. Consumer ConfidenceConfident/Very Confident in Chances for a Strong Economy 25%Adults 18+ decline 40% 50% from 45% Mar-07 34.8% 35% 40% 35% 29.1% 30% 30% 25% 25% 20% 15% 20% 10% 20.6% 46.9% 34.8% 5% 15% 0%© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, MAR 07-12
  6. 6. Practical PurchasingIn the last 6 months, have you made any of the following changes?Adults 18+ 60%  Highlights: 58% • Spending fizzles as Spring 56% heats up 54% 52% • Practicality increases 10 50% points from February 48%  Highest March reading since 46% the heart of the recession 44% (Mar-09 = 52.7%) 42% • Focus on necessities 40% increases six points from February  Also trending slightly ahead I have become more practical and realistic in my purchases of March reading for the past I focus more on what I NEED rather than what I WANT two years© 2012, Prosper® Source: BIGinsight™ Monthly Consumer Survey, MAR 11-12
  7. 7. Thank you Thank you for your interest in our March 2012 BIG Call data. CLICK HERE to view the full deck of BIG Call slides for March 2012© 2012, Prosper®