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BIG Consumer Snapshot October 2012

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BIG Consumer Snapshot October 2012

  1. 1. Consumer Snapshot October 2012 PA M G O O D F E L L O W CONSUMER INSIGHTS DIRECTOR, BIGINSIGHT™ 400 W. Wilson Bridge Road, Suite 200, Worthington, OH, 43085 614-846-0146 info@BIGinsight.com
  2. 2. October 2012 Snapshot photo credit: Beverly & Pack via photo pin cc Consumer Confidence This report is derived from the following studies: • BIGinsight™ Monthly Consumer Survey, October 2012 (N = 8899, respondents surveyed 10/2 – 10/8/12) • BIGinsight™ Monthly Consumer Survey Trends, October 2007 – October 2012 Disclaimer: BIGinsight™ is a trademark of Prosper Business Development Corp. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.© 2012, Prosper®
  3. 3. Confidence Points to Cautious ConsumersConfident/Very Confident in Chances for a Strong EconomyAdults 18+ 40% 37.9% If the Debt Crisis had this 35% effect on Confidence, 35.7% 30% How might the Fiscal Cliff 25% affect to sentiment post- election? 22.0% 20%© 2012, Prosper® Source: BIGinsight.com
  4. 4. Confidence Points to Cautious ConsumersConfident/Very Confident in Chances for a Strong EconomyAdults 18+ 40% 50% 37.9% 45% 40% 35% 35.7% 35% 30% 30% 25% 20% 15% 25% 10% 5% 22.0% 20% 0% Oct-07 Oct-08 Oct-09 Oct-10 Oct-11 Oct-12© 2012, Prosper® Source: BIGinsight.com
  5. 5. Confidence Points to Cautious Consumers Fiscal Cliff Election Year = Uncertainty Political / National Security Issues Employment© 2012, Prosper® Source: BIGinsight.com
  6. 6. Find a “Friend” in Santa...In the last 6 months, have you made any of the following changes?Adults 18+ 60.0% 58.1% 56.1% 55.0% 50.8% 50.0% 48.2% 47.1% 45.0% 40.0% 38.6% 35.0% Oct-07 Oct-08 Oct-09 Oct-10 Oct-11 Oct-12 I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT© 2012, Prosper® Source: BIGinsight.com
  7. 7. Find a “Friend” in Santa... Economic uncertainty…obviously Paying down debt, reducing spending UP from Sept-12, Oct-11 Increasing savings highest October reading since Oct-06 Holiday spending on the horizon Think targeted, planned spending© 2012, Prosper® Source: BIGinsight.com
  8. 8. More from October… 73% still impacted by the Pain at the Pump $3.90/gal estimated by Halloween Walmart bests Kohl’s in Women’s, Payless in Shoes YOY gains for Toys R Us, Amazon in Toys 90 Day Outlook improves over past 4 years (2008 – 2011), but falters versus 2007 DSLR trend? Plans to purchase Digital Cameras highest in 2 years Meet Little Miss “Not” Hot, Honey Boo Boo NEW Consumer Snapshot InsightCenter™© 2012, Prosper® Source: BIGinsight.com
  9. 9. Contact 400 W. Wilson Bridge Road Suite 200 Worthington, OH 43085 Ph: 614-846-0146 info@BIGinsight.com _ www.ConsumerSnapshot.com© 2012, Prosper®

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