This mobile app provides an interactive guide to major international art biennials. It offers map-based navigation of exhibitions, curatorial descriptions of artworks, integration with social media, and a unique design. The goals are to educate audiences about contemporary art and facilitate connection between biennial visitors worldwide. The app targets socially active people and travelers, and seeks to make art more accessible. Key features include comprehensive coverage, an innovative approach, and gamified elements to sustain long-term interest. It will be distributed as biennials' official guide and through media promotion, with the aim of 10,000 downloads per event.

1. BIENNALE WAY

2. iOS application
Biennale Way.
It is an interactive personal
guide to the world of the
largest world biennales of
contemporary art.
BIENNALE WAY

3. ABOUT

4. — Map-based navigation
— Description of each
project by curator in
simple words
— Social networks
integration
— Unique design by I
invited art-director
5 3/10
ABOUT

5. — Map-based navigation
— Description of each
project by curator in BERLIN BIENNALE WAY
simple words
CUBES AND
ANARCHY
— Social networks
integration May 14, 12:00
Humboldt University of Berlin
— Unique design by CURATOR Q & A
invited art-director WHAT IS IT?
At a time when images barrage
us everywhere from our televisions
to our mobile phones, the latest
reinstallation of the collection
galleries invites visitors to slow
down and experience art in
ABOUT

6. — Map-based navigation
— Description of each
project by curator in BERLIN BIENNALE WAY
simple words
SOCIAL ACTIVITY
— Social networks ALL · FRIENDS · YOU
integration Mattias Kohler likes CUBES AND
ANARCHY Exhibition by DAVE
SMITH
— Unique design by 8 hours ago
invited art-director Sanderson Smith added 5 photos of
SINGULAR VISION Exhibition by
VARIOUS ARTISTS
1 day ago
ABOUT

7. — Map-based navigation
— Description of each
project by curator in
simple words
— Social networks
integration
— Unique design by
invited art-director
ABOUT

8. — Convenient notebook,
favorites folder with
possibility to rate art-
objects, save videos BERLIN BIENNALE WAY
and pictures
CUBES AND
ANARCHY
— Augmented reality
navigation Sanderson Smith added 5 photos of
SINGULAR VISION Exhibition by
VARIOUS ARTISTS
1 day ago
ABOUT

9. — Convenient notebook,
favorites folder with
possibility to rate art-
objects, save videos AR
and pictures
— Augmented reality
navigation
FAVORITES 5 SCORE 3/10
ABOUT

10. GOALS

11. — Educational goal
— Raise the interest to
contemporary art
among wide target
audience - from art
professionals to
tourists
— Constant
communications
between the visitors of
different biennales all
over the world
GOALS

12. — Educational goal
— Raise the interest to
contemporary art
among wide target
audience - from art
professionals to
tourists
— Constant
communications
between the visitors of
different biennales all
over the world
GOALS

13. — Educational goal
— Raise the interest to
contemporary art
among wide target
audience - from art
professionals to
tourists
— Constant
communications
between the visitors of
different biennales all
over the world
GOALS

14. AUDIENCE

15. — Wide target audience
Socially active people,
cosmopolites. From
students to older people
with interest in discovering
new fields and traveling a
lot.
AUDIENCE

16. — Keeps you in tune with
the latest art events
Covers the audience that
doesn't have a possibility
to travel but be in tune
with the latest art events
from home.
AUDIENCE

17. — Accessible contemporary
art
The app helps to break the
thick wall between
dedicated art professionals
and common people
that are curious to explore
contemporary art.
AUDIENCE

18. FEATURE

19. — Fast way to cover the
audience in few countries
at the time
It is not easy to cover each
separate world’s biennale.
BW offers the full package
approach. With sponsor’s
support of the official
guide.
FEATURE

20. — Innovative approach
Guide of the new
generation. Unique
technical developments.
Connected with all the
popular social networks.
Distributed all over the
world. Live content.
FEATURE

21. — Ever-lasting interest in
the content
Biennale opens one after
another. The content is
being updated by the
editorial team and being
kept up to date.
FEATURE

22. — Intergrated games,
bonus system
Quest-game is being SCAN CODE
played throughout the
3/10 CODES
whole duration of a
SCANNED
biennale, new levels and
tasks switch over to the
next biennale. Constant
interest is being supported.
FEATURE

23. DISTRIBUTION

24. — Official biennale guide,
promoted by the
biennale’s organizing
committee and PR-
office
— Internet-recourses
Mass-media and press
specialized in art, travel
or technologies
— Free application
DISTRIBUTION

25. — Official biennale guide,
promoted by the
biennale’s organizing
BW
committee and PR-
office
— Internet-recourses
Mass-media and press
specialized in art, travel
or technologies
Contemporary Art Daily
— Free application
DISTRIBUTION

26. — Official biennale guide,
promoted by the
biennale’s organizing
committee and PR- APP STORE
office BIENNALE
WAY
— Internet-recourses
Mass-media and press Nowadays paper prospects, bookl-
ets and throwaways gradually tur
specialized in art, travel obscure, opening the way for high
or technologies
FREE
technologies. Starting your art-tour
from your current location?
— Free application Personalizing your visit by creatin
own your route, highlighting your
favorite shows and arts? Taking
pictures of art-objects, getting
information about the authors?
All these functions are now available
DISTRIBUTION

27. INTERFACE

28. INTERFACE

29. INTERFACE

30. INTERFACE

31. INTERFACE

32. ANALYTICS

33. — 5–7 biennales per year
— 100,000–300,000
visitors per biennale
— 10,000 app downloads
per biennale
— Average biennale
duration: 3 months
ANALYTICS

34. OXANA EKATERINA ANDREY
BONDARENKO KOVALEVA YAZEV
Creative Director Creative Director Programmer
MA Art Business BA in economics
BA in economics
TEAM

35. — 2 assistants, with work
experience in art, writing
journalists
— Editor-corrector, with high
linguistic education
— 3 translators (3 languages:
compulsory Russian,
English, third language
depending on the location
of the Biennale)
TEAM

36. www.biennaleway.com
info@biennaleway.com
CONTACT INFORMATION