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Uploaded byEkaterina Kovalyova
BiennaleWay
This mobile app provides an interactive guide to major international art biennials. It uses map-based navigation and curatorial descriptions to showcase biennial projects. The app integrates social media and has an augmented reality feature. Its goals are to educate people about contemporary art and facilitate communication between biennial visitors worldwide. The intended audience is broadly interested in art, from professionals to tourists. Key features include comprehensive biennial coverage, innovative technology, and continually updated content. The app would be distributed as an official biennial guide and through media promotion. Analytics suggest strong download potential at each biennial site.
BiennaleWay
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- 2. iOS application Biennale Way. Itis an interactive personal guide to the world of the largest world biennales of contemporary art. BIENNALE WAY
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- 4. — Map-based navigation —Description of each project by curator in simple words — Social networks integration — Unique design by I invited art-director 5 3/10 ABOUT
- 5. — Map-based navigation —Description of each project by curator in BERLIN BIENNALE WAY simple words CUBES AND ANARCHY — Social networks integration May 14, 12:00 Humboldt University of Berlin — Unique design by CURATOR Q & A invited art-director WHAT IS IT? At a time when images barrage us everywhere from our televisions to our mobile phones, the latest reinstallation of the collection galleries invites visitors to slow down and experience art in ABOUT
- 6. — Map-based navigation —Description of each project by curator in BERLIN BIENNALE WAY simple words SOCIAL ACTIVITY — Social networks ALL · FRIENDS · YOU integration Mattias Kohler likes CUBES AND ANARCHY Exhibition by DAVE SMITH — Unique design by 8 hours ago invited art-director Sanderson Smith added 5 photos of SINGULAR VISION Exhibition by VARIOUS ARTISTS 1 day ago ABOUT
- 7. — Map-based navigation —Description of each project by curator in simple words — Social networks integration — Unique design by invited art-director ABOUT
- 8. — Convenient notebook, favorites folder with possibility to rate art- objects, save videos BERLIN BIENNALE WAY and pictures CUBES AND ANARCHY — Augmented reality navigation Sanderson Smith added 5 photos of SINGULAR VISION Exhibition by VARIOUS ARTISTS 1 day ago ABOUT
- 9. — Convenient notebook, favorites folder with possibility to rate art- objects, save videos AR and pictures — Augmented reality navigation FAVORITES 5 SCORE 3/10 ABOUT
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- 11. — Educational goal —Raise the interest to contemporary art among wide target audience - from art professionals to tourists — Constant communications between the visitors of different biennales all over the world GOALS
- 12. — Educational goal —Raise the interest to contemporary art among wide target audience - from art professionals to tourists — Constant communications between the visitors of different biennales all over the world GOALS
- 13. — Educational goal —Raise the interest to contemporary art among wide target audience - from art professionals to tourists — Constant communications between the visitors of different biennales all over the world GOALS
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- 15. — Wide targetaudience Socially active people, cosmopolites. From students to older people with interest in discovering new fields and traveling a lot. AUDIENCE
- 16. — Keeps youin tune with the latest art events Covers the audience that doesn't have a possibility to travel but be in tune with the latest art events from home. AUDIENCE
- 17. — Accessible contemporary art Theapp helps to break the thick wall between dedicated art professionals and common people that are curious to explore contemporary art. AUDIENCE
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- 19. — Fast wayto cover the audience in few countries at the time It is not easy to cover each separate world’s biennale. BW offers the full package approach. With sponsor’s support of the official guide. FEATURE
- 20. — Innovative approach Guideof the new generation. Unique technical developments. Connected with all the popular social networks. Distributed all over the world. Live content. FEATURE
- 21. — Ever-lasting interestin the content Biennale opens one after another. The content is being updated by the editorial team and being kept up to date. FEATURE
- 22. — Intergrated games, bonussystem Quest-game is being SCAN CODE played throughout the 3/10 CODES whole duration of a SCANNED biennale, new levels and tasks switch over to the next biennale. Constant interest is being supported. FEATURE
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- 24. — Official biennaleguide, promoted by the biennale’s organizing committee and PR- office — Internet-recourses Mass-media and press specialized in art, travel or technologies — Free application DISTRIBUTION
- 25. — Official biennaleguide, promoted by the biennale’s organizing BW committee and PR- office — Internet-recourses Mass-media and press specialized in art, travel or technologies Contemporary Art Daily — Free application DISTRIBUTION
- 26. — Official biennaleguide, promoted by the biennale’s organizing committee and PR- APP STORE office BIENNALE WAY — Internet-recourses Mass-media and press Nowadays paper prospects, bookl- ets and throwaways gradually tur specialized in art, travel obscure, opening the way for high or technologies FREE technologies. Starting your art-tour from your current location? — Free application Personalizing your visit by creatin own your route, highlighting your favorite shows and arts? Taking pictures of art-objects, getting information about the authors? All these functions are now available DISTRIBUTION
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- 33. — 5–7 biennalesper year — 100,000–300,000 visitors per biennale — 10,000 app downloads per biennale — Average biennale duration: 3 months ANALYTICS
- 34. OXANA EKATERINA ANDREY BONDARENKO KOVALEVA YAZEV Creative Director Creative Director Programmer MA Art Business BA in economics BA in economics TEAM
- 35. — 2 assistants,with work experience in art, writing journalists — Editor-corrector, with high linguistic education — 3 translators (3 languages: compulsory Russian, English, third language depending on the location of the Biennale) TEAM
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