This is a ppt from my recent talk to an international group of professionals Black Sea and Balkan Regions on Culture and Sustainable Development hosted by the Ministry of Culture of Bulgaria. The presentation is interactive based on personal research multiple sources. It is meant to be moderated and leading from general to some more specific insights on sustainable networks in culture. Core message - networks are essential for business, policy makers, creators because they maintain the innovation drive and the cross-over and spill-over effects. In particular the engagemnet of public and users in designing together policies, practices, production and distribution are the focus of regional COOPERATION.

1. Regional perspectives for cooperation in
South- East Europe & Black sea region countries
10-11 December 2015
Sofia, Bulgaria

2. Regional challenge – communicating, engaging, professional development
Integrated approaches – networking the actors
Decentralizing power - facilitating interactive curation of programs and services
Sharing – knowledge, people, capacity

3. • PhD„Economics of Culture” UNSS
• Laureate of the post-academic
Arts programme „Jan van Eyck" –
Netherlands
• MA in Social and Political Science,
Central European University CEU
Petya Koleva, PhD Sofia, Bulgaria
Founder and
Director of
Visiting Professor on
Cultural Entrepreneurship & Innovation at
Culture &
Arts focus
Culture & Arts
networking

4. Culture is
Development
New Media, Digital Culture -
e.g. games
Classical Arts - e.g. Opera
Cultural Heritage - e.g. Museums
POLICY?
LEGACY?
SUSTAINABILITY

5. “art and culture
work as a unified
whole”
where different
people and
different industries
stimulate each
other
Based on:
New Cluster Concepts
Activities
in Creative Industries
FORA 2010

6. Based on NCAR Report Model of the Arts & Culture Ecosystem 2014 Source:
http://mcs.smu.edu/artsresearch2014/articles/about/report/1-modeling-arts-culture-ecosystem
risk - benefit - investment

7. Integrating the interest of people and
companies in sustainable development is
difficult.
More
engaged?
More
informed?
“I didn’t know how easy
it could be to care for
the heritage.”
“I am going to see if my
neighborhood can start a
campaign & a volunteer
program.”
INFO
POWER

8. What is the software of culture?
• Observe
• Imitate and copy
• Learn (train)
• Know (how)
• Create
Culture and Creative (KNOWLEDGE INTENSIVE) Industries
SHARED PRACTICE

9. Networks are professional
Cultural or
Creative?
Culturelink, TransEuropehales; Creative
cities, ENCATC, IFACCA …
40% of smartphone owners & > than 60%
of tablet owners watch films on their
devices @EurobarometerEU
@DigitalAgendaEU

10. 1 Knowledge spill-overs (e.g. know-how of prof. artists to cultural
tourism)
2 Network spill-overs (mobility) (e.g. improved effectiveness in
governance models due to the horizontal integration)
3 Product spill-overs (e.g upgrading offer by creative goods and
services )
Based on: European Creative Industries Alliance – ECIA 2015 and on
Creative SpIN – Creative Spillovers for Innovation, URBACT 2010
http://www.eciaplatform.eu/project/cross-sectoral-innovation

11. Professional vertical networks are most
important for culture consumers.
The age of curation:
From abundance to
discovery
A Bain & Company
report on how
people consume
culture
in the form of digital
media for the Forum
d’Avignon 2013

12. Regional
Culture
legacy
Globally
networked
community
10 December 2015

13. What is open innovation?
Cooperation in developing products with open copyright
Cooperation in developing (new) services
Cooperation among individuals in (un)structured interaction
Sharing of know-how, techniques and methods
Sharing problems (creative solutions)

14. What is the core dilemma in our region?

15. Tourists come for cheap entertainment
St. Anastasia Island in the
Burgas Bay in the Black
Sea. … legends of pirates
who attacked the island
monastery, best practice
CH conservation and
development project 2013
The Pirate Ship –unique CH tourism service in high
demand based on a multiple partnership project:
tourist agencies, a cultural tourism company engaging
professional artists and the municipal museum.
Source: case study by Damyan Tenev, ‘Network entrepreneurship and Social
Networks in Culture’ NATFA, Sofia, 2015

16. How intense is the sharing of innovation
across sectors?
3 - Heritage – Architecture
2 - Heritage – Tourism - Design
1 - Heritage – Performing arts and Visual Arts
< 3 Heritage – Games, Multimedia & Web
1- Heritage & Tourism - Mobile and Social Media
1- Heritage – Open Data
<1- Heritage – Contemporary Arts
0 - Heritage – Publishing
0- Heritage – Fashion
0 - Heritage – Audio-visual
0- Heritage – Music
Based on: European Creative Industries Alliance – ECIA 2015 http://www.cross-innovation.eu/wp-
content/uploads/2013/07/CrossInnovation-Manifesto_flyer.pdf

17. OPEN PUBLIC RESOURCE: Embedr is a simple way for ANY (DIGITAL) USER
WHO HAS the NEED to embed CORRECTLY high-quality images from
cultural heritage institutions (e.g. Europeana).
1. Reusable
2. High resolution
3. Embedding done right – artist, copyright, source

19. People are ready to engage in sustainability.
Participatory process in policy and development. Matera ECoC designed with
multiplatform engagement: “People are the software of the cultural programme”,
Interview, Plovdiv, September 26, 2015 See also Mapping of practices in the EU Member States on Participatory governance of
cultural heritage EENC 2015

20. Sustainable development is about?
Emphasizing
collaborative,
cross-sector
and multi-platform approaches to
creation, production and distribution.

21. Regional Priority N 1 is ?
professional development; interdisciplinary training,
international capacity building
networking professionals (including virtual means)
engaging communities (including virtual means)
“design thinking” of long-term programs structured by multiple actors
Open innovation approach

22. This presentation was boring
Thank you for your attention!
Petya Koleva
@inter-cultura.eu