The document discusses persuasive design patterns that can be used to attract and engage users. It describes patterns for getting users to initially sign up and try a product ("being seduced"), patterns for motivating them during first usage ("falling in love"), and patterns for sustaining long-term engagement ("staying in love"). Key patterns include exposing the best parts of a product, reinforcing desired behaviors, providing guidance, aligning user and business goals, and facilitating intrinsic motivation over time through appropriate challenges and a sense of progress. While persuasive designs can attract users, the document stresses that ongoing engagement depends on facilitating intrinsic motivation within users.
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Jonny Schneider
Presented at XConf Tech Manchester in 2014 - Video at http://thght.works/1xdSvqK
This talk explores new ways of framing the work we do in order to create effective software products. A super-pragmatic model of thinking and doing that promises to bring together technologists, designers and business folks alike, across the entire software delivery lifecycle.
Why you’re a Brand Shaper (knowingly or not) and what you can do about itRupert Platz
Held at IxDA Berlin, Nov 19 //
What do you feel when you hear the B-word?
The term „brand” often translates to us designers as “annoying regulations from the marketing department” or “some generic Powerpoint voodoo before we get to the real thing”.
But most of all, as Marty Neumeier put it, a brand is „a person‘s gut feeling about a product, a service, or an organization“. A gut feeling that will affect this person’s decisions and actions. That’s why organizations care about their brand and try to influence how people feel about them.
Now trying to influence people’s gut feelings about a product or service is something we’re quite familiar with – we call it “Experience Design”. That’s why we shouldn’t leave the task of caring about the brand to marketers alone and just grudgingly follow their style guides. The interactive products and services we design will influence our user’s brand perception more profoundly than award-winning campaigns or fancy image videos can.
So if brands are such a big deal and we’re all at least co-shapers of brand perceptions – deliberately or not -, why does the B-word almost never appear in our UX discussions and frameworks? In this talk, I’d like to share my ideas on how we can leverage the brand perspective to make sound design decisions and create better experiences.
How about improving your skills in visual thinking and drawing? Berlin’s first Service Design Drinks in 2013 covered the why, when and how of being visual and helped unleashing hidden abilities with 3 exercises. The meet-up took place at Café Nest in Berlin-Kreuzberg with more than 60 attendees. Here is the input and exercise part in a slide deck.
What is bias? How did we develop it? And, most important, what can you do about your own personal bias? Join us for an interactive presentation that will draw upon videos, vignettes, and personal experiences to help you better understand “unconscious bias,” explore how it shows up in your life at work and beyond, and make a specific action plan to counteract your biases.
“Let me tell you a story….” – Storytelling, one of the most powerful ways to convey messages and a basic human need.
The workshop explores the role of storytelling in digital service design. With the constant rise of new emerging technologies, new challenges arise impacting various areas of design. Allowing for non-linear and more continuous experiences, the user is empowered to alter the course of the narrative and the way content is experienced and explored.
The static world of websites and apps is challenged by new technologies such as Google Cardboard, Oculus Rift, and connected devices, all of which require the creation of continuous, multi-routed storylines that Occulusinteraction Design is crafting and orchestrating, as interaction allows the user to be more deeply involved with the content the story thereof. Instead of presenting a linear feature, the user can follow various characters and affect the outcome of the story. This results in more dynamic stories and outcomes, captivating the user and enhancing the user experience.
A co-creation with Maria Lumiaho and Suvi Numminen, at Futurice.
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Jonny Schneider
Presented at XConf Tech Manchester in 2014 - Video at http://thght.works/1xdSvqK
This talk explores new ways of framing the work we do in order to create effective software products. A super-pragmatic model of thinking and doing that promises to bring together technologists, designers and business folks alike, across the entire software delivery lifecycle.
Why you’re a Brand Shaper (knowingly or not) and what you can do about itRupert Platz
Held at IxDA Berlin, Nov 19 //
What do you feel when you hear the B-word?
The term „brand” often translates to us designers as “annoying regulations from the marketing department” or “some generic Powerpoint voodoo before we get to the real thing”.
But most of all, as Marty Neumeier put it, a brand is „a person‘s gut feeling about a product, a service, or an organization“. A gut feeling that will affect this person’s decisions and actions. That’s why organizations care about their brand and try to influence how people feel about them.
Now trying to influence people’s gut feelings about a product or service is something we’re quite familiar with – we call it “Experience Design”. That’s why we shouldn’t leave the task of caring about the brand to marketers alone and just grudgingly follow their style guides. The interactive products and services we design will influence our user’s brand perception more profoundly than award-winning campaigns or fancy image videos can.
So if brands are such a big deal and we’re all at least co-shapers of brand perceptions – deliberately or not -, why does the B-word almost never appear in our UX discussions and frameworks? In this talk, I’d like to share my ideas on how we can leverage the brand perspective to make sound design decisions and create better experiences.
How about improving your skills in visual thinking and drawing? Berlin’s first Service Design Drinks in 2013 covered the why, when and how of being visual and helped unleashing hidden abilities with 3 exercises. The meet-up took place at Café Nest in Berlin-Kreuzberg with more than 60 attendees. Here is the input and exercise part in a slide deck.
What is bias? How did we develop it? And, most important, what can you do about your own personal bias? Join us for an interactive presentation that will draw upon videos, vignettes, and personal experiences to help you better understand “unconscious bias,” explore how it shows up in your life at work and beyond, and make a specific action plan to counteract your biases.
“Let me tell you a story….” – Storytelling, one of the most powerful ways to convey messages and a basic human need.
The workshop explores the role of storytelling in digital service design. With the constant rise of new emerging technologies, new challenges arise impacting various areas of design. Allowing for non-linear and more continuous experiences, the user is empowered to alter the course of the narrative and the way content is experienced and explored.
The static world of websites and apps is challenged by new technologies such as Google Cardboard, Oculus Rift, and connected devices, all of which require the creation of continuous, multi-routed storylines that Occulusinteraction Design is crafting and orchestrating, as interaction allows the user to be more deeply involved with the content the story thereof. Instead of presenting a linear feature, the user can follow various characters and affect the outcome of the story. This results in more dynamic stories and outcomes, captivating the user and enhancing the user experience.
A co-creation with Maria Lumiaho and Suvi Numminen, at Futurice.
This presentation is inspired by famous book by Robert Cialdini "Influence: The Psychology of Persuasion" and will be useful to those who would like to get acquainted with popular weapons of influence or just broaden own outlook. It recalls real life cases mentioned in the book as well as similar situations that are fully IT-related and based on my own experience and observation.
Design by Yarko Filevych (http://www.filevych.com/)
How to have successful dialogue when stakes are high, opinions vary, and emotions run strong. Whether it's with a friend, a co-worker, or a loved one, how can you be 100% honest and yet 100% respectful?
A compilation of proven distinctions on what makes a World-Class Presenter. Written by Eric Feng, Presentation Coach ( http://ericfeng.com ) and Designed by SlideComet ( http://slidecomet.com ). Enjoy!
Your brain is capable of incredible healing and constant reshaping. Through a new relationship with your brain you can transform your life. With increased self-awareness and conscious intention, the brain can be taught to reach far beyond its present limitations.
This is a visual excerpt from my book "Super Brain," which I co-authored with Rudolph Tanzi, PhD. To read more, go to: http://www.chopra.com/
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Everything I needed to know about marketing I learned playing Dungeons and Dr...Ian Lurie
No, seriously. There are great marketing lessons in the game of Dungeons & Dragons. This is a updated, annotated version of a presentation I've given three times now.
How to Hook Customers with Habit-forming ProductsWrike
https://www.wrike.com/blog/interview-with-nir-eyal-hooked/ - Engaging products don't happen by mistake. We interviewed Nir Eyal, author of Hooked: How To Build Habit-Forming Products. His background in advertising and gaming has led him to write about consumer psychology principles that change customers' behavior. He explains how to create engaging products using the Hook model.
From the Traffic and Conversion Summit 2021, Perry Belcher explains how he built a 300 person global team. Discover your secret weapon to grow revenue in any industry with this one-of-a kind formula for success!
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.
"Storytelling for Presentations" was a short lesson I developed for my online Professional Communication and Presentation course. How do you teach storytelling in your presentation class?
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
As designers and developers, we don’t always have access to research to about our end users, or the opportunity to learn about them. This can leave us building products based on our managers personal opinion, or client specifications, and never really knowing how we can serve our users better.
But the good news is there are many opportunities for user research that most designers and developers just aren’t aware of. They are cheap, easy to implement, and can used straight away on almost any project.
Lily will talk you through 3 methods of no excuse user research that you can use immediately on the websites, products, apps and services you work on every day.
As a leader, you spend a lot of your time making sure that your team is working well together. Here are the secrets that every manager should know to make your team successful.
Subscribe to our free 11-day email course on HOW TO BE A BETTER LEADER:
http://officevi.be/29Sx4bK
Read more on employee engagement on Officevibe blog:
https://www.officevibe.com/blog
This presentation is inspired by famous book by Robert Cialdini "Influence: The Psychology of Persuasion" and will be useful to those who would like to get acquainted with popular weapons of influence or just broaden own outlook. It recalls real life cases mentioned in the book as well as similar situations that are fully IT-related and based on my own experience and observation.
Design by Yarko Filevych (http://www.filevych.com/)
How to have successful dialogue when stakes are high, opinions vary, and emotions run strong. Whether it's with a friend, a co-worker, or a loved one, how can you be 100% honest and yet 100% respectful?
A compilation of proven distinctions on what makes a World-Class Presenter. Written by Eric Feng, Presentation Coach ( http://ericfeng.com ) and Designed by SlideComet ( http://slidecomet.com ). Enjoy!
Your brain is capable of incredible healing and constant reshaping. Through a new relationship with your brain you can transform your life. With increased self-awareness and conscious intention, the brain can be taught to reach far beyond its present limitations.
This is a visual excerpt from my book "Super Brain," which I co-authored with Rudolph Tanzi, PhD. To read more, go to: http://www.chopra.com/
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Everything I needed to know about marketing I learned playing Dungeons and Dr...Ian Lurie
No, seriously. There are great marketing lessons in the game of Dungeons & Dragons. This is a updated, annotated version of a presentation I've given three times now.
How to Hook Customers with Habit-forming ProductsWrike
https://www.wrike.com/blog/interview-with-nir-eyal-hooked/ - Engaging products don't happen by mistake. We interviewed Nir Eyal, author of Hooked: How To Build Habit-Forming Products. His background in advertising and gaming has led him to write about consumer psychology principles that change customers' behavior. He explains how to create engaging products using the Hook model.
From the Traffic and Conversion Summit 2021, Perry Belcher explains how he built a 300 person global team. Discover your secret weapon to grow revenue in any industry with this one-of-a kind formula for success!
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.
"Storytelling for Presentations" was a short lesson I developed for my online Professional Communication and Presentation course. How do you teach storytelling in your presentation class?
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
As designers and developers, we don’t always have access to research to about our end users, or the opportunity to learn about them. This can leave us building products based on our managers personal opinion, or client specifications, and never really knowing how we can serve our users better.
But the good news is there are many opportunities for user research that most designers and developers just aren’t aware of. They are cheap, easy to implement, and can used straight away on almost any project.
Lily will talk you through 3 methods of no excuse user research that you can use immediately on the websites, products, apps and services you work on every day.
As a leader, you spend a lot of your time making sure that your team is working well together. Here are the secrets that every manager should know to make your team successful.
Subscribe to our free 11-day email course on HOW TO BE A BETTER LEADER:
http://officevi.be/29Sx4bK
Read more on employee engagement on Officevibe blog:
https://www.officevibe.com/blog
Slides for my lectures on typefaces — part of the Visual Communications course I'm doing for the Moscow State University Higher School of Business Administration.
This is the support deck for an introductory class I made for Junior Designers, Developers, Product and Project Managers to introduce them to the proper way to use wireframes.
I did this class already multiple times at General Assembly (London, UK), TechLab (Santa Clara, CA), Santiago (Chile) and internally in my consulting job.
It's updated to Keynote 6.
Formulating the best presentation for your next sales meeting can seem like rocket science. Where do you start? Should you use graphs and pie charts? How do you conclude your presentation?
The presentation scientists at PGi have the answers. Check out the five elements you need to create a winning presentation design that will have your prospect saying "yes" to you and your products.
This talk was originally given at SXSW Interactive 2016, presented by Neil Dawson and Cristina Viganò.
As designers, we sometimes find ourselves on a knife edge between user needs and business goals. It can be tempting to fall back to “dark patterns” - processes designed to trick users - because they are a shortcut to results. However, the use of dark patterns isn’t conducive to a good night’s sleep. Most of us want to find solutions that don’t resort to deceiving users. This talk will explore alternatives to infamous and common dark patterns, with a focus on how we can use psychological principles and persuasive design techniques to meet goals through encouragement rather than deception.
So you’ve got some downloads but downloads don’t necessarily equate to active users. How can you engage a first time user? How can you keep them coming back to your app?
-Building habits
-Joyful first experiences
-The awesome power of email
-Deep-linking
-Pushing for good
-Helpful help sections
Presented at 360iDev 2015.
The Art of Persuasive Design: Building Apps that StickDolce Design
What does it take to attract new users and get them to fall in love with your app? How do you keep them coming back for more? How do you become the preferred app for a specific task? Let’s go beyond gamification to explore more enduring ways of gaining and keeping fans. Learn how to build persuasive design into your app right from the start to increase traction and magnify your success as you grow. See working examples of design that delivers more than just a pretty skin.
Storytelling is as old as mankind and it is such a buzzword in marketing these days, because good stories work! The problem is that most storytelling techniques are used for narratives. We need something that is persuasive. This is the type of storytelling starts with identifying "What is", the unappealing current status quo situation that the audience is in, and then takes them to "What could be", an appealing place where they want to go. At the end there is some call to action but how do you get people to actually act? Think Sparkline.
A 45min workshop sponsored by General Assembly Boston at the 2015 BostInno State of Innovation conference
The presentation discusses factors that naturally occur as a product startup grows and how the user experience design process offers a path to continued success.
http://www.generalassemb.ly/boston
http://bostonstateofinnovation.com
A big thanks to @johnmaeda of @kpcb whose "Design in Tech" deck was an inspiration in creating this. Check it out here: http://www.slideshare.net/kleinerperkins/design-in-tech-report-2015
Presentation given to IxDA Singapore on art of persuasive design.
Is your landing page conversion rate low? Do users keep missing your big “Subscribe” button? Do users miss your cross-sell popup? Chances are this lack of action has got to do with low motivation. People may not be motivated even if you make the font size bigger. Motivation is driven by internal, emotional triggers rather than external ones.
The good news is that we can use the science of influence and persuasion to motivate people to take action. We call this the art of persuasive design.
In this session, we will share examples of persuasive design strategies such as reciprocity and social proof to drive action.
Part of the Mobile Communications Resource Center, this is one of several presentations created by Sara Quinn for The Knight Center and shared with Ball State University's College of Communication, Information and Media. All rights are reserved.
Designing with the Mind in Mind: the Psychological Basis of UI Design RulesUXPA International
UI design guidelines are not simple recipes. Applying them effectively requires determining guideline applicability and precedence and balancing trade-offs when guidelines clash. By understanding the underlying psychology, designers and evaluators enhance their ability to apply guidelines. This course explains that psychology. It is based on the instructor's recent book: Designing with the Mind in Mind, 2nd Edition (Elsevier, 2014).
Topics covered:
Perception is biased
Vision is optimized to perceive structure
We seek and use structure
Color vision is limited
Peripheral vision is poor, and visual search is linear unless target “pops” in periphery
Attention is limited; Memory is imperfect
Limits on attention and memory shape our thought and action, e.g., change-blindness
Recognition is easier than recall
Easy: learning from experience & executing learned actions. Hard: novel actions, problem-solving, calculation
Human decision making is rarely rational
Hand-eye coordination follows laws
MEAN 스택을 사용한 IoT 개발 예제를 설명합니다.
* MEAN 스택 기본 내용 소개
* Node.js와 Express를 활용한 간단한 CRUD 서버 작성 방법(아주 단순하지만 (인증을 제외한 나머지) RESTful 서버의 기본 내용을 구현함)
* MongoDB와 Mongoose ODM를 사용한 영속적인 자료 저장 방법
* AngularJS를 사용한 아주 간단한 모니터링 도구 구현(하지만 의존성 주입, 양방향 자료 결합, 라우팅 활용 방법이 모두 들어 있음)
* 모든 예제는 bitbucket(git 호스팅 서비스)에 공개되어 있음
Historical Perspective, Research in Higher Education
Vincent Carpentier
UCL Institute of Education, University College London, London, UK
Synonyms
The study of the past; the long-term lens; changes and continuities.
Definition
The study of the past of higher education.
Introduction
The engagement with history is an important feature of research in higher education, which has taken various forms and has been driven by various rationales (Lowe 2009). The variety of objectives, methodologies and interpretations is precisely what made the contribution of the historical dimension to the understanding of higher education so valuable although it has not come without its challenges.
Past present and future
Many factors explain why universities alongside other forms of higher education have always been the objects of a strong historical attention. To start with, Hammerstein reminds us that “European universities are the oldest surviving European institutions with the exception of the catholic Church” (1996, p.113).
Past and present
Although the historical perspective often confirms its strong potential to enrich the understanding of higher education, it does not escape from the key debates about the various conceptions of the role of history and its potential uses and misuses. Such debates question whether the use of history to inform the present is desirable or even feasible. The risk of presentism has been debated within most historical fields and the history of higher education is no exception (Hutcheson, 2010). Such controversies had the merits to sound a note of caution for those seeking to conduct or read historical research in higher education. First of all, they remind us of the intrinsic value of historical research in higher education and that “it was perfectly possible for historical explanations to be pursued for its own sake without reference to the claims of social relevance” (Tosh, p. 47). They also incite those seeking to link past and present to be mindful of the danger of a presentist view of history and its consequences in terms of misinterpretations or anachronisms. Those are problematic issues not only in relation to the validity of historical findings but also in relation to the ways findings “travel”, and can sometimes be decontextualized as part of an instrumental and selective use of history by media and policy circles. Acknowledging those limitations does not weaken but strengthens a reasoned approach of history seeking to inform the present. This effort of contextualisation is an integral part of a necessary productive engagement of historians with public policy (Szreter, 2011, p. 222).
2
Periodisations
The difficulty to make sense of such a long history is reflected by the variety of offered historical periodisations of higher education, which mirror the differences in the lens and the thematic chosen. The starting point of such periodization has also always been a recurrent issue. Many researchers like Perkin identified the ri
Hugh Littleton discusses Accountability, Leadership, and Effective Communica...Corporate College
Hugh Littleton, Professional Trainer at Corporate College discusses Accountability, Leadership, and Effective Communication. Brought to you by Corporate College.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
19. Being seduced
Rhetorics
Aristotle
384 – 322 BC
Logos
Appeal to logic
- Fact and statistics
- Quotations from experts
- Informed opinions
Pathos
Appeal to emotions
- Emotional outbursts
- Stories about emotional events
- Picturesque and vivid language
Ethos
Appeal to ethics, moral, and character
- Show practical knowledge phronêsis
- Show moral character areté
- Show good intentions and good will eunoia
20. Logos
Appeal to logic
- Fact and statistics
- Quotations from experts
- Informed opinions
Pathos
Appeal to emotions
- Emotional outbursts
- Stories about emotional events
- Picturesque and vivid language
Ethos
Appeal to ethics, moral, and character
- Show practical knowledge phronêsis
- Show moral character areté
- Show good intentions and good will eunoia
21. Social proof
We tend to follow thepatterns of similarothers in new orunfamiliar situations
Logos
31. Examples
Three effective ways
of closing the deal
Rewards
Use rewards to
encourage
continuation of
wanted behavior
Commitment and
Consistency
We desire to act in a
manner consistent
with our stated
beliefs and prior
actions
Scarcity
If something is
promoted as being
scarce, it is
perceived as more
desirable and of
more valuable to us
Tunneling
Guiding users
through a process orexperience provides
opportunities to
persuade along the
way
35. Commitment andConsistency
We desire to act in amanner consistentwith our statedbeliefs and prioractions
Rewards
Use rewards to
encourage
continuation of
wanted behavior
45. Business goals
Behavioral goals
...get users to upload
more pictures?
...get more
pageviews?
...convert
readers to
members?
...get users to tell
us what they like?
...get users to
spend more time with my
service?
...get people to
comment more?
46. User goals
...find more like the
stuff i like?
...get something
others don’t have?
...kick ass?
…feel good
about myself
...get
acknowledged for
my work?
...receive
feedback on my work?
48. User goals Business goals
Behavioral goals
...get users to upload
more pictures?
...get more
pageviews?
...convert
readers to
members?
...get users to tell
us what they like?
...get users to
spend more time with my
service?
...get people to
comment more?
...find more like the
stuff i like?
...get something
others don’t have?
...kick ass?
…feel good
about myself
...get
acknowledged for
my work?
...receive
feedback on my work?
49. User goals Business goals
Behavioral goals
...get users to tell
us what they like?
...get people to
comment more?
...find more like the
stuff i like?
...get
acknowledged for
my work?
...receive
feedback on my work?
60. Feedback loop
Communicate how
our actions modify
subsequent results
Pattern
Recognition
We seek ways to
organize and simplify
complex information,
even when there is no
pattern
64. Points
Use scores, points, or
ratings to give users
feedback on their
actions and allow
comparison with other
users
Status
We constantly assess
our social or
professional standing
relative to others,
seeing how interactions
either enhance or
diminish it Achievements
We are engaged by
activities in which
meaningful
achievements are
recognized
65. Storytelling
Use the narrative
qualities of storytelling
to let the user engage
in a perspective
Appropriate
Challenges
The user needs
appropriate challengesto keep engaged
Reputation
We care more deeply
about personal
behaviors when they
may affect how peers
or the public perceive
us
Reciprocation
We feel obliged to give
when we receive
67. Intentional Gaps
Create intentional
gaps which users
can't help but try to
fill
Sequencing
We are more likely to
take action when
complex activities are
broken down into
smaller tasks
Completion
Provide a feeling of
closure by rewarding
users at the completion
of a goal
68. Falling in love
Good guidance
Avoid the
obvious
Don’t get
in the way
Avoid
repetition
Allow
escape
Support
practice
Facilitate
exploration
Achievable
goals
Prompt
feedback
Source: Krystal Higgins
69. Falling in love
Align user goals & business goals
Expose your best parts
- Reinforce behavior
- Good guidance
70. Falling in love
Staying in love
Being seduced
Sign up
problem
First time use
problem
Ongoing
engagement
problem
72. Staying in love
Tangient motivation
The behavior satisfies motives not
directly related to the behavior
Extrinsic motivation
External incentives motivate the
intended behavior
Intrinsic motivation
An activity is in and of itself
motivating, it is its own end
Source: Sebastian Deterding
73. Staying in love
Tangient motivation
The behavior satisfies motives not
directly related to the behavior
Source: Sebastian Deterding
75. Staying in love
Tangient motivation
The behavior satisfies motives not
directly related to the behavior
Scarcity
If something is
promoted as being
scarce, it is
perceived as more
desirable and of
more valuable to us
Tangient
motivation
77. Competition
We will strive to attain
things that cannot be
shared
Achievements
We are engaged by
activities in which
meaningful
Extrinsic
motivation
78. Achievements
We are engaged by
activities in which
meaningful
achievements are
recognized
Extrinsic
motivation
87. Points, levels, scoreboards,
achievements, badges,
assignments
Reputation & identity, social
proof, surprise, status,
feedback loops
Extrinsic motivation
External incentives motivate the
intended behavior
Intrinsic motivation
An activity is in and of itself
motivating, it is its own end
88. Intrinsic motivation lies within the user.
Its amplification can be facilitated by
persuasive design patterns.
94. Falling in love
Staying in love
Being seduced
Sign up
problem
First time use
problem
Ongoing
engagement
problem
95. Persuasive design patterns can be
used to seduce users to sign up
for your product and start using it,
but you can only facilitate intrinsic
motivation for real engaged
ongoing use.
Being seduced
Falling in love
Staying in love