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STORYTELLING TOOL
    USING THE MOST POWERFUL INFORMATION DELIVERY




http://www.flickr.com/photos/striatic/229534338/sizes/o/in/photostream/
http://www.flickr.com/photos/seeminglee/3882941631/sizes/o/in/photostream/




                                                      INCO RPOR ATE
                                                            STORY
                            IN EVERY PRESENTAT
                                                                            ION
REPORT                                                 STORY
http://www.flickr.com/photos/juhansonin/5135576565/sizes/o/in/photostream/   http://www.flickr.com/photos/44461337@N06/5093309507/sizes/o/in/photostream/
Informing


REPORT      STORY
            http://www.flickr.com/photos/44461337@N06/5093309507/sizes/o/in/photostream/
Entertaining


                     REPORT                                                  STORY
http://www.flickr.com/photos/juhansonin/5135576565/sizes/o/in/photostream/
http:/
                                                                                  /www
                                                                                      .flickr.
                                                                                             com/
                                                                                                 photo
                                                                                                         s/lox/
                                                                                                               4853
                                                                                                                   3849
                                                                                                                        /sizes
                                                                                                                                 /l/in/p
                                                                                                                                        hotos
                                                                                                                                             tream
                                                                                                                                                  /




                                                              PRESENTATION
http://www.flickr.com/photos/juhansonin/5135576565/sizes/o/in/photostream/                                                                             http://www.flickr.com/photos/44461337@N06/5093309507/sizes/o/in/photostream/
http://www.flickr.com/photos/stuart_spivack/2712235459/sizes/o/in/photostream/




                               L ayer in ST ORY
                                                               Like layers of a cake
TV & FILM
                                                                                  ENGAGES
                                                                                   us for
                                                                                 hours
http://www.flickr.com/photos/x-ray_delta_one/4265173624/sizes/o/in/photostream/
qualities of   Conflict
EFFECTIVE
 STORIES
A STORY WITHOUT
           Conflict
WILL BORE THE AUDIENCE TO TEARS.
                         http://www.flickr.com/photos/yourdon/2573762303/sizes/o/in/photostream/
qualities of   Conflict
               CHARACTERS
EFFECTIVE
 STORIES
http://www.flickr.com/photos/jdhancock/4369073183/sizes/o/in/photostream/




                         CHARACTERS ARE THE
                  MOST IMPORTANT part of a narrative.
                 without them, there would be no story.
TYPES OF
       CHARACTERS


DYNAMIC,        STATIC,
 ROUND           FLAT
qualities of   Conflict
               CHARACTERS
EFFECTIVE      VIVID DETAILS
 STORIES
VIVID DETAILs
are concrete as opposed to abstract
                           http://www.flickr.com/photos/ykjc9/3432320000/sizes/o/in/photostream/
qualities of   Conflict
               CHARACTERS
EFFECTIVE      VIVID DETAILS
 STORIES       CLEAR THEME
YOU SHOULD DEVELOP A
                                                        CLEAR THEME. .
                                                   your story’s “north star”


http://www.flickr.com/photos/jurvetson/898622334/sizes/o/in/photostream/
SYD FIELD’s PARADIGM

ACT 1                ACT 2                   ACT 3
Set-up            CONFRONTATION         RESOLUTION



   PLOT POINT 1               PLOT POINT 2
A GREAT       STRUCTURE
PRESENTATION
 IS SIMILAR TO A
   SCREENPLAY
A GREAT       STRUCTURE
PRESENTATION       TURNING POINTS
 IS SIMILAR TO A
   SCREENPLAY
A GREAT       STRUCTURE
PRESENTATION       TURNING POINTS
 IS SIMILAR TO A
   SCREENPLAY      LENGTH
SYD FIELD’s PARADIGM

ACT 1                ACT 2                   ACT 3
Set-up            CONFRONTATION         RESOLUTION



   PLOT POINT 1               PLOT POINT 2
http://www.duarte.com/books/resonate/assets/
Storytelling
http://www.flickr.com/photos/seeminglee/3882941631/sizes/o/in/photostream/

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Storytelling for Presentations