Persuasion design uses techniques from psychology and behavioral science to lead people to measurable changes in behavior. It involves understanding motivation and ability, and placing triggers in the path of motivated people. Common motivation boosters used include social proof, scarcity, reciprocation, authority, liking, and commitment. Ability boosters help make the desired behavior easier, such as through mobile devices, micro-payments, or simplicity. Triggers aim to activate people when they are motivated and able, using techniques like social networks, retargeting, and smart banners. Testing and optimizing persuasion designs is important.

1. Persuasion Design BuyerMinds

2. What’s in it for you? Maak kennis met revolutie in marketing Ideeën om online meer te overtuigen

3. Ontwerp technologie die leidt tot meetbare gedragsverandering Definitie Persuasion Design

8. Trigger Interaction/ UX design Online marketing Overtuigings- psychologie Behavioral Model BJ Fogg, Stanford Persuasive Technology Lab - + Ability “ No” “ Yes” + Motivation

9. Put Hot Triggers in the Path of Motivated People 2. Ability 1. Motivation 3. Triggers

10. Trigger Motivation - + Ability + Motivation

11. MOTIVATION BOOSTERS SOCIAL PROOF SCARCITY RECIPROCATION AUTHORITY LIKING COMMITMENT

12. Social Proof

13. Social Proof

14. Social Proof

15. Social Proof

16. Scarcity

17. Scarcity

18. Scarcity

19. Scarcity Scarcity Hoe langer je wacht met meedoen, hoe minder startpunten je krijgt.

20. Scarcity + Social Proof

21. Scarcity + Social Proof Social Proof Biedingen van anderen laten zien met naam is ultieme social proof. Tevens game en competie element.

22. Scarcity + Social Proof

23. Liking

24. Liking

25. Liking

26. Liking

27. Liking: copy Tone of Voice Vriendelijk geformuleerde foutmeldingen in mensentaal. Tone of Voice Robotachtig Tone of Voice Beschuldigend

28. Authority

29. Authority

30. Reciprocation

32. Choice Paralysis

33. Choice Paralysis

34. Perceptual Contrast

35. Perceptual Contrast

36. Perceptual Contrast 27% meer omzet

37. Ability Trigger - + Ability + Motivation

38. Ability Boosters Mobile Devices Micro Payments Simplicity

39. Simplicity Direct invullen in de banner

42. Triggers Trigger - + Ability + Motivation

43. Hot Triggers Social Networks Retargeting Smart Bannering Search Engine Marketing

44. Social Networks

45. Sharable Objects

46. Retargeting Zoekopdracht in marktplaats/beslist komt terug in banner op telegraaf.nl

47. Smart Bannering Visiting Reason: Check Flight Info

48. Smart Bannering Push Business Goal: Print Personal Brochure With Coupons Provide Asked Content: Flight Details

49. Interception Push: Gather Supporters e-mail

50. Interception Second Visit Push: Get Facebook likes

51. Differentiatie

52. Psychologie van de verschillen Snel Langzaam Logica Emotie Competitive Spontaneous Methodical Humanistic

53. Psychologie van de verschillen Snel Langzaam Logica Emotie Melancholic Choleric Phlegmatic Sanguine

54. Psychologie van de verschillen Snel Langzaam Logica Emotie Rational Artisan Guardian Idealist

55. Psychologie van de verschillen Snel Langzaam Logica Emotie D i S C Dominance Influence Conscientious Steadiness

56. Psychologie van de verschillen Snel Langzaam Logica Emotie Doelgericht (Wat) Fungericht (Waarom) Inhoudsgericht (Hoe) Relatiegericht (Wie)

57. Verschillende mensen verschillend overtuigen

58. TESTING AND OPTIMIZING