Social Media Strategy & Results Summary: USCG District 13 Auxiliary

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This presentation covers my work with the United States Coast Guard District 13 Auxiliary in 2009.

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Social Media Strategy & Results Summary: USCG District 13 Auxiliary

  1. 1. Social Media Strategy & Results Summary: USCG District 13 Auxiliary<br />
  2. 2. Social Media Campaign<br />Overview<br />The United States Coast Guard Auxiliary is comprised America’s finest volunteermaritime guardians.<br />The Citizen’s Action Network (CAN) is a group of citizens who live near the water & have volunteered to monitor situations for America’s Waterway Watch (AWW).<br />Traditionally all online collaboration between these two organizations is done on .mil sites & The Center for Homeland Security’s Moodle platform.<br />Goals<br />Work with the Director of the 13th District Coast Guard Auxiliary (DIRAUX) on public channel ignition <br />Increase online collaboration<br />Track impressions, clicks & other metrics<br />Dynamic strategy based on changing media ecosystem <br />
  3. 3. USCG d13 DIRAUX on Twitter<br />Strategy<br />Create Twitter community for DIRAUX<br />Interaction with:<br />USCG Active Duty, Reserve & AUX<br />News Networks<br />Maritime merchants, historians & other enthusiasts<br />General Public<br /><ul><li>Results*
  4. 4. 93 followers
  5. 5. 74 updates
  6. 6. 8 list inclusions</li></ul>* As of April ’10. Managed from June ‘09 – September ‘09<br />
  7. 7. USCG d13 on Youtube<br /><ul><li>Strategy
  8. 8. Present videos that have already been filmed within the 13th district.
  9. 9. Create new videos
  10. 10. Tell USCG story
  11. 11. Public service announcements
  12. 12. Put already written maritime stories into digital format
  13. 13. InterviewMarina Outreach team
  14. 14. Results*
  15. 15. Over 5,000 views
  16. 16. 630 channel views
  17. 17. 52 uploads
  18. 18. 15 comments</li></ul>* As of April ’10. Managed from June ‘09 – September ‘09<br />
  19. 19. AWW-CAN d13 on Twitter<br />Strategy<br />Create Twitter community for DIRAUX<br />Interaction with:<br />USCG Active Duty, Reserve & AUX<br />News Networks<br />Maritime merchants, historians & other enthusiasts<br />General Public<br /><ul><li>Results*
  20. 20. 43 followers
  21. 21. 13 updates
  22. 22. 8 list inclusions</li></ul>* As of April ’10. Managed from Sep. 23 – Sep. 29, ’09 <br />
  23. 23. AWW-CAN d13 on Facebook<br />Strategy<br />Create Facebook group to promote collaboration among CAN members.<br />Provide community outreach to maritime clubs & people with waterfront property.<br />Display all current media & links to more info.<br /><ul><li>Results*
  24. 24. 39 members
  25. 25. 8 states represented
  26. 26. 40 external links
  27. 27. 1 news video</li></ul>* As of April ’10. Managed from Sep. 22 – Sep. 29, ’09<br />Facebook group stats are limited to data available <br />
  28. 28. Conclusions<br /><ul><li>Challenges
  29. 29. Limited access to social networks in Federal Offices.
  30. 30. Older audience demographics.
  31. 31. Timeline cut short due to funding.
  32. 32. Feedback
  33. 33. Many auxiliarist didn’t understand how to access, were leery about security, or simply didn’t use computers.
  34. 34. Letter of Commendation received for engagement, leadership, & outstanding performance</li></li></ul><li>

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