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There’s an eighth
dirty word...

             FAIL


@dafark8
#FailBtrUX
The F-Word... Fail
 Failure as a part of the design process

 David Farkas




The F-Word, FAIL   IASummit April 2013     David Farkas @dafark8   #FailBtrUX
I Failed
 10:45AM - Last Day


 Philadelphia
 Design and Strategy
 TammanTech
 @dafark8
 #FailBtrUX




The F-Word, FAIL   IASummit April 2013   David Farkas @dafark8   #FailBtrUX
#FailBtrUX
Failure
 intransitive verb
 a: to fall short <failed in his duty>
 b: to be or become absent or inadequate <the water supply failed>
 c: to be unsuccessful; specifically :to be unsuccessful in achieving a
 passing grade




 http://www.merriam-webster.com/dictionary/fail?show=0&t=1359568111
 http://hans.gerwitz.com/2011/03/07/fail-stamp.html



The F-Word, FAIL          IASummit April 2013                         David Farkas @dafark8   #FailBtrUX
Mistake
 transitive verb
 a : to blunder in the choice of <mistook her way in the dark>
 b : to misunderstand the meaning or intention of




 http://www.merriam-webster.com/dictionary/mistake?show=0&t=1360945111
 http://3.bp.blogspot.com/-v2vlvFk9lxI/Tz1N-wTEHoI/AAAAAAAAeYI/ZrR2uzz0iSc/s1600/dewey-defeats-truman.jpg
 115


The F-Word, FAIL         IASummit April 2013                                                                David Farkas @dafark8   #FailBtrUX
Redefined, Failure
 a: a time of personal discomfort, or a time you feel you could have
 done better
 b: a bad day
 c: an instance or event where things when differently then planned




The F-Word, FAIL   IASummit April 2013           David Farkas @dafark8   #FailBtrUX
Many types of failure
Catastrophic Failures




 http://en.wikipedia.org/wiki/Space_Shuttle_Challenger_disaster




The F-Word, FAIL           IASummit April 2013                    David Farkas @dafark8   #FailBtrUX
Embarrassing Failures




 http://thesassyswan.files.wordpress.com/2012/09/billy-madison.jpg


The F-Word, FAIL           IASummit April 2013                      David Farkas @dafark8   #FailBtrUX
Social Failures




The F-Word, FAIL   IASummit April 2013   David Farkas @dafark8   #FailBtrUX
Shocking Failures




 http://2.bp.blogspot.com/-IVV_liZdDJc/UAda-j6-xCI/AAAAAAAABbY/3Q1kmp_4Mhg/s1600/22.35.png




The F-Word, FAIL        IASummit April 2013                                                  David Farkas @dafark8   #FailBtrUX
Intentional Failures




 http://www.wired.com/images_blogs/underwire/2013/02/hackers-650x325.jpg




The F-Word, FAIL          IASummit April 2013                              David Farkas @dafark8   #FailBtrUX
Day to Day Failures




 http://www.flickr.com/photos/jeffcutler/8297212605/sizes/o/in/photostream/


The F-Word, FAIL          IASummit April 2013                                David Farkas @dafark8   #FailBtrUX
Many Ways To Fail




 http://www.flickr.com/photos/cellardoorfilms/7620375382/sizes/m/in/photostream/   http://cbssanfran.files.wordpress.com/2013/02/fanscrushed.jpg?w=300



The F-Word, FAIL          IASummit April 2013                                                                          David Farkas @dafark8          #FailBtrUX
Failure Experience




 “Experience is what you
 get when you didn’t get
 what you want”
                      - Randy Pausch




The F-Word, FAIL   IASummit April 2013   David Farkas @dafark8   #FailBtrUX
Experience (fail) has a Stigma




 http://www.theleadtype.com/wp-content/uploads/2012/04/Stooges-Nun.jpg



The F-Word, FAIL         IASummit April 2013                             David Farkas @dafark8   #FailBtrUX
Sanitized Experiences




 http://www.flickr.com/photos/22750018@N05/4292418713/sizes/m/in/photostream/



The F-Word, FAIL         IASummit April 2013                                   David Farkas @dafark8   #FailBtrUX
Raw Experiences




The F-Word, FAIL   IASummit April 2013   David Farkas @dafark8   #FailBtrUX
I Have Failed Experienced
 ✤   Presentations gone awry

 ✤   Timelines missed

 ✤   Failed meetings

 ✤   Arguments with clients

 ✤   Arguments with teammates

 ✤   Not meeting my own expectations

 ✤   Expecting the worst, not pushing myself



The F-Word, FAIL   IASummit April 2013         David Farkas @dafark8   #FailBtrUX
Leads to Success


 “I have not failed 1,000
 times. I have successfully
 discovered 1,000 ways
 NOT to make a
 light bulb”
                    - Thomas Edison




The F-Word, FAIL   IASummit April 2013   David Farkas @dafark8   #FailBtrUX
Objectified




 http://idsgn.org/images/objectified_peeler.jpg


The F-Word, FAIL            IASummit April 2013   David Farkas @dafark8   #FailBtrUX
Experience is good GREAT
Sharing is even better




 http://www.flickr.com/photos/courosa/3708151311/sizes/z/in/photostream/




The F-Word, FAIL          IASummit April 2013                             David Farkas @dafark8   #FailBtrUX
Share!




The F-Word, FAIL   IASummit April 2013   David Farkas @dafark8   #FailBtrUX
Learn from Others
 Failure Experience Type:
 Communication


 Failure Experience: Large
 client with rotating project
 team




 http://www.flickr.com/photos/dan4th/2402329882/sizes/l/in/photostream/




The F-Word, FAIL          IASummit April 2013                            David Farkas @dafark8   #FailBtrUX
Learn from Others
 Lessons: Document early and often

 Teach: Exercises and samples of clear/unclear documentation




 http://xkcd.com/1015/


The F-Word, FAIL         IASummit April 2013   David Farkas @dafark8   #FailBtrUX
Experience Humility
 Failure Experience Type:
 Personal


 Failure Experience: Dropped
 the ball on a presentation with
 a major client




The F-Word, FAIL   IASummit April 2013   David Farkas @dafark8   #FailBtrUX
Experience Humility
 Lessons: Assume nothing.


 Teach: Take time to prepare and review




 http://survivingtheworld.net/Lesson362.html


The F-Word, FAIL           IASummit April 2013   David Farkas @dafark8   #FailBtrUX
Build Trust
 Failure Experience Type: Social


 Failure Experience: Kickstarter
 got grief for not showing failed
 projects




                     I found one!



The F-Word, FAIL   IASummit April 2013   David Farkas @dafark8   #FailBtrUX
Build Trust
 Lessons: Be honest about your motivations and intent.


 Teach: Play ‘devil’s advocate’




 http://garfieldminusgarfield.net/post/37933367386/g-g-the-book-g-g-on-facebook-g-g-on-twitter


The F-Word, FAIL           IASummit April 2013                                                 David Farkas @dafark8   #FailBtrUX
Expose Process
 Failure Experience Type:
 Business


 Failure Experience: Project
 ended prematurely due to
 misalignment of expectations
 of process.




 http://www.flickr.com/photos/suburbanadventure/8240533220/sizes/h/in/
 photostream/



The F-Word, FAIL         IASummit April 2013                            David Farkas @dafark8   #FailBtrUX
Expose Process
 Lessons: Don’t be sneaky and address concerns up front


 Teach: Environment of trust




 http://dilbert.com/strips/comic/2009-12-22/


The F-Word, FAIL           IASummit April 2013   David Farkas @dafark8   #FailBtrUX
Consistency
 Failure Experience Type:
 Process


 Failure Experience: No formal
 process for the team or client to
 follow leading to srcabmle




 http://2.bp.blogspot.com/-HCatlRPRyCk/TbaBN8yAGQI/AAAAAAAAALg/
 gHJx8ShWBOc/s1600/chutesladders.gif



The F-Word, FAIL       IASummit April 2013                        David Farkas @dafark8   #FailBtrUX
Consistency
 Lessons: Don’t skimp on process


 Teach: Shadowing and learning from each other’s roles




 http://www.smbc-comics.com/index.php?db=comics&id=459


The F-Word, FAIL         IASummit April 2013             David Farkas @dafark8   #FailBtrUX
Five Examples
Your Turn
Exercise 1
     Gather ye’ sketchbooks

 ✤   Experience Type: Communication, Expectations, Business,
     Professional, Personal, Social, etc

 ✤   Experience: 3-5 sentences describing experience

 ✤   Lessons: 3-5 sentences describing lesson learned

 ✤   Teach: 2-3 sentences how you can teach this lesson to others
     (action, sample, etc)




The F-Word, FAIL   IASummit April 2013             David Farkas @dafark8   #FailBtrUX
All characters appearing in this work are
fictitious. Any resemblance to real persons,
living or dead, is purely coincidental.
Exercise 1
     Gather ye’ sketchbooks

 ✤   Experience Type: Communication, Expectations, Business,
     Professional, Personal, Social, etc

 ✤   Experience: 3-5 sentences describing experience

 ✤   Lessons: 3-5 sentences describing lesson learned

 ✤   Teach: 2-3 sentences how you can teach this lesson to others
     (action, sample, etc)




The F-Word, FAIL   IASummit April 2013             David Farkas @dafark8   #FailBtrUX
How Was It?
Value of Experience




 Value of failing experiences

 Value of sharing failures experiences
The F-Word, FAIL   IASummit April 2013   David Farkas @dafark8   #FailBtrUX
Failure can be cheap
Learn to Fail Better
 “...I am convinced that unless I talk openly about what I’ve
 learned so far - unless I hold myself accountable in public -
 then the lessons will not last. I will lose the only consolation
 of my failure, which is the promise that I will not fail like
 this again. That I might, one day, find a way to fail better. ”
                                                   - Jonah Lehrer




  http://www.jonahlehrer.com/2013/02/my-apology/

The F-Word, FAIL   IASummit April 2013             David Farkas @dafark8   #FailBtrUX
Take It Home!
 •   Share experiences with clients

 •   Make it part of your presentations

 •   Document document document!

 •                              Text
     Open workshops and brainstorming

 •   Share discarded ideas

 •   Write about it

 •   Talk about it



The F-Word, FAIL   IASummit April 2013    David Farkas @dafark8   #FailBtrUX
FailBetterUX.Tumblr.Com




The F-Word, FAIL   IASummit April 2013   David Farkas @dafark8   #FailBtrUX
So Remember
 •Failure is a part of life
 •Don’t call it failure
 •We all do it
 •Discuss Experiences
 •Internally and with clients
 •Fail often and fast




 http://www.amazon.com/Everyone-Turtleback-Library-Binding-Edition/dp/0613685725




The F-Word, FAIL          IASummit April 2013                                      David Farkas @dafark8   #FailBtrUX
Resources
     Mindfire: Big Ideas for Curious Minds, Scott Berkun

     Success Through Failure: The Paradox of Design, Henry Petroski

     Better By Mistake: The Unexpected Benefits of Being Wrong, Alina Tugend

     We Learn Nothing, Time Kreider

     Juice: The Creative Fuel That Drives World-Class Inventors, Evan I. Schwartz

     Smart Ways to Talk About Failure,
     http://philanthropy.com/blogs/the-giveaway/smart-ways-to-talk-about-failure/968

     Various TEDtalks http://www.ted.com/talks/tags/failure

     Kickstarter Responds to “Hidden Failed Project” Claims
     http://techcrunch.com/2012/05/31/kickstarter-responds-to-hidden-failed-project-claims/

     Jonah Lehrer, open letter apology http://www.jonahlehrer.com/2013/02/my-apology/

     http://hadonejob.com

     Exploring the Al-Chet Prayer http://www.aish.com/h/hh/yom-kippur/guide/Exploring_the_Al-Chet_Prayer.html

     http://hadonejob.com/



The F-Word, FAIL   IASummit April 2013                                                  David Farkas @dafark8   #FailBtrUX
In Closing



 “An expert is a man who
 has made all the
 mistakes which can be
 made, in a narrow field”
                              - Niels Bohr




The F-Word, FAIL   IASummit April 2013       David Farkas @dafark8   #FailBtrUX
Thank You



 @dafark8
 #FailBtrUX
 dfarkas@tammantech.com
 dafark8@gmail.com




The F-Word, FAIL   IASummit April 2013   David Farkas @dafark8   #FailBtrUX

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The F Word... Fail

  • 1. There’s an eighth dirty word... FAIL @dafark8 #FailBtrUX
  • 2. The F-Word... Fail Failure as a part of the design process David Farkas The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 3. I Failed 10:45AM - Last Day Philadelphia Design and Strategy TammanTech @dafark8 #FailBtrUX The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 5. Failure intransitive verb a: to fall short <failed in his duty> b: to be or become absent or inadequate <the water supply failed> c: to be unsuccessful; specifically :to be unsuccessful in achieving a passing grade http://www.merriam-webster.com/dictionary/fail?show=0&t=1359568111 http://hans.gerwitz.com/2011/03/07/fail-stamp.html The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 6. Mistake transitive verb a : to blunder in the choice of <mistook her way in the dark> b : to misunderstand the meaning or intention of http://www.merriam-webster.com/dictionary/mistake?show=0&t=1360945111 http://3.bp.blogspot.com/-v2vlvFk9lxI/Tz1N-wTEHoI/AAAAAAAAeYI/ZrR2uzz0iSc/s1600/dewey-defeats-truman.jpg 115 The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 7. Redefined, Failure a: a time of personal discomfort, or a time you feel you could have done better b: a bad day c: an instance or event where things when differently then planned The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 8. Many types of failure
  • 9. Catastrophic Failures http://en.wikipedia.org/wiki/Space_Shuttle_Challenger_disaster The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 10. Embarrassing Failures http://thesassyswan.files.wordpress.com/2012/09/billy-madison.jpg The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 11. Social Failures The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 13. Intentional Failures http://www.wired.com/images_blogs/underwire/2013/02/hackers-650x325.jpg The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 14. Day to Day Failures http://www.flickr.com/photos/jeffcutler/8297212605/sizes/o/in/photostream/ The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 15. Many Ways To Fail http://www.flickr.com/photos/cellardoorfilms/7620375382/sizes/m/in/photostream/ http://cbssanfran.files.wordpress.com/2013/02/fanscrushed.jpg?w=300 The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 16. Failure Experience “Experience is what you get when you didn’t get what you want” - Randy Pausch The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 17. Experience (fail) has a Stigma http://www.theleadtype.com/wp-content/uploads/2012/04/Stooges-Nun.jpg The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 18. Sanitized Experiences http://www.flickr.com/photos/22750018@N05/4292418713/sizes/m/in/photostream/ The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 19. Raw Experiences The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 20. I Have Failed Experienced ✤ Presentations gone awry ✤ Timelines missed ✤ Failed meetings ✤ Arguments with clients ✤ Arguments with teammates ✤ Not meeting my own expectations ✤ Expecting the worst, not pushing myself The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 21. Leads to Success “I have not failed 1,000 times. I have successfully discovered 1,000 ways NOT to make a light bulb” - Thomas Edison The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 22. Objectified http://idsgn.org/images/objectified_peeler.jpg The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 24. Sharing is even better http://www.flickr.com/photos/courosa/3708151311/sizes/z/in/photostream/ The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 25. Share! The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 26. Learn from Others Failure Experience Type: Communication Failure Experience: Large client with rotating project team http://www.flickr.com/photos/dan4th/2402329882/sizes/l/in/photostream/ The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 27. Learn from Others Lessons: Document early and often Teach: Exercises and samples of clear/unclear documentation http://xkcd.com/1015/ The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 28. Experience Humility Failure Experience Type: Personal Failure Experience: Dropped the ball on a presentation with a major client The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 29. Experience Humility Lessons: Assume nothing. Teach: Take time to prepare and review http://survivingtheworld.net/Lesson362.html The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 30. Build Trust Failure Experience Type: Social Failure Experience: Kickstarter got grief for not showing failed projects I found one! The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 31. Build Trust Lessons: Be honest about your motivations and intent. Teach: Play ‘devil’s advocate’ http://garfieldminusgarfield.net/post/37933367386/g-g-the-book-g-g-on-facebook-g-g-on-twitter The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 32. Expose Process Failure Experience Type: Business Failure Experience: Project ended prematurely due to misalignment of expectations of process. http://www.flickr.com/photos/suburbanadventure/8240533220/sizes/h/in/ photostream/ The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 33. Expose Process Lessons: Don’t be sneaky and address concerns up front Teach: Environment of trust http://dilbert.com/strips/comic/2009-12-22/ The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 34. Consistency Failure Experience Type: Process Failure Experience: No formal process for the team or client to follow leading to srcabmle http://2.bp.blogspot.com/-HCatlRPRyCk/TbaBN8yAGQI/AAAAAAAAALg/ gHJx8ShWBOc/s1600/chutesladders.gif The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 35. Consistency Lessons: Don’t skimp on process Teach: Shadowing and learning from each other’s roles http://www.smbc-comics.com/index.php?db=comics&id=459 The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 38. Exercise 1 Gather ye’ sketchbooks ✤ Experience Type: Communication, Expectations, Business, Professional, Personal, Social, etc ✤ Experience: 3-5 sentences describing experience ✤ Lessons: 3-5 sentences describing lesson learned ✤ Teach: 2-3 sentences how you can teach this lesson to others (action, sample, etc) The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 39. All characters appearing in this work are fictitious. Any resemblance to real persons, living or dead, is purely coincidental.
  • 40. Exercise 1 Gather ye’ sketchbooks ✤ Experience Type: Communication, Expectations, Business, Professional, Personal, Social, etc ✤ Experience: 3-5 sentences describing experience ✤ Lessons: 3-5 sentences describing lesson learned ✤ Teach: 2-3 sentences how you can teach this lesson to others (action, sample, etc) The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 42. Value of Experience Value of failing experiences Value of sharing failures experiences The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 43. Failure can be cheap
  • 44. Learn to Fail Better “...I am convinced that unless I talk openly about what I’ve learned so far - unless I hold myself accountable in public - then the lessons will not last. I will lose the only consolation of my failure, which is the promise that I will not fail like this again. That I might, one day, find a way to fail better. ” - Jonah Lehrer http://www.jonahlehrer.com/2013/02/my-apology/ The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 45. Take It Home! • Share experiences with clients • Make it part of your presentations • Document document document! • Text Open workshops and brainstorming • Share discarded ideas • Write about it • Talk about it The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 46. FailBetterUX.Tumblr.Com The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 47. So Remember •Failure is a part of life •Don’t call it failure •We all do it •Discuss Experiences •Internally and with clients •Fail often and fast http://www.amazon.com/Everyone-Turtleback-Library-Binding-Edition/dp/0613685725 The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 48. Resources Mindfire: Big Ideas for Curious Minds, Scott Berkun Success Through Failure: The Paradox of Design, Henry Petroski Better By Mistake: The Unexpected Benefits of Being Wrong, Alina Tugend We Learn Nothing, Time Kreider Juice: The Creative Fuel That Drives World-Class Inventors, Evan I. Schwartz Smart Ways to Talk About Failure, http://philanthropy.com/blogs/the-giveaway/smart-ways-to-talk-about-failure/968 Various TEDtalks http://www.ted.com/talks/tags/failure Kickstarter Responds to “Hidden Failed Project” Claims http://techcrunch.com/2012/05/31/kickstarter-responds-to-hidden-failed-project-claims/ Jonah Lehrer, open letter apology http://www.jonahlehrer.com/2013/02/my-apology/ http://hadonejob.com Exploring the Al-Chet Prayer http://www.aish.com/h/hh/yom-kippur/guide/Exploring_the_Al-Chet_Prayer.html http://hadonejob.com/ The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 49. In Closing “An expert is a man who has made all the mistakes which can be made, in a narrow field” - Niels Bohr The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX
  • 50. Thank You @dafark8 #FailBtrUX dfarkas@tammantech.com dafark8@gmail.com The F-Word, FAIL IASummit April 2013 David Farkas @dafark8 #FailBtrUX