Uploaded byEric Reiss
Keynote at UX Sofia 2013
Eric Reiss discusses the importance of adapting web design to user needs, emphasizing 'anticipatory design' that predicts user requirements. He critiques traditional responsive and adaptive design approaches and presents insights on utilizing big data for better user experiences. Reiss warns against complacency in the industry and stresses the necessity of prioritizing user needs over rigid processes.
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Keynote at UX Sofia 2013
- 1. Beyond responsiveness Eric Reiss @elreiss UXSofia 2013 Sofia, Bulgaria Observations Stories Lessons
- 3. Васил Левски ХристоБотев
- 4. Licensed under WikipediaCommons
- 5. Васил Левски ХристоБотев Иван Минчов Вазов
- 8. Some trends –good and bad � Responsive…to what? A firm notion Big data, bigger insights Putting the “A” into “IA” � Design or mass-production? � Process or pedantry? � The Charles H. Duell myth
- 9. re·spon·sive adj 1 : responding,reacting 2 : quick to react
- 13. Scary facts � 30– 50% of traffic now comes from mobile � Conversion 3.5% for each second of waiting � After three seconds, 57% of users will leave � Three approaches to ”One Web” � Responsive web design � Client-side adaptive web design � Server-side adaptive web design Source: Mobify
- 14. Responsive vs. Adaptive �Responsive � Based on CSS media queries � Single template for all devices � Average of 87 resources on major e-commerce sites � Sizes from 2 – 15 MB � Adaptive � Client- or Server-side � Delivers device-specific templates � CS - reuse one set of HTML / JavaScript across devices � Needs solid grasp of JavaScript � SS – let server do the heavy lifting � Requires management of multiple templates Source: Mobify
- 15. And what is“mobile” anyway?
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- 18. I’d like tosuggest a new term: Anticipatory Design
- 20. Anticipatory design...ESP 1. Extractspatterns 2. Situationally aware � Location-based services � Motion-based services � Time-based services 3. Predicts needs
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- 26. No clicks –everything is in play
- 27. 1st click –is there a preference?
- 28. 2nd click –this could be a pattern
- 29. Third click –yes, there’s a pattern
- 30. Fourth click –time to zero in
- 31. Eric’s life-lesson #1 Don’trespond to the device. Anticipate the needs of those who will use the device.
- 32. Some thoughts fromtoday � Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA” � Design or mass-production? � Process or pedantry? � The Charles H. Duell myth
- 35. It’s about howwe combine content
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- 37. Some thoughts fromtoday � Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA” � Design or mass-production? � Process or pedantry? � The Charles H. Duell myth
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- 40. 1854 Broad St.cholera outbreak
- 41. Infant mortality inVienna
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- 43. Some thoughts fromtoday � Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA” � Design or mass-production? � Process or pedantry? � The Charles H. Duell myth
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- 46. Some thoughts fromtoday � Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA” � Design or mass-production? � Process or pedantry? � The Charles H. Duell myth
- 47. Source: Standard screenpatterns by Theresa Neil
- 48. Photos by IsabellaJ. Fortino
- 49. Photos by IsabellaJ. Fortino
- 50. Photos by IsabellaJ. Fortino
- 51. Photos by IsabellaJ. Fortino
- 52. Eric s life-lesson#2 Don’t worship the form. Embrace the content and context.
- 53. Some thoughts fromtoday � Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA” � Design or mass-production? � Process or pedantry? � The Charles H. Duell myth
- 55. ag·ile adj 1 : ableto move quickly and easily 2 : mentally quick and resourceful
- 56. The three Scrumquestions 1. What did you do yesterday? 2. What will you do today 3. What is blocking your progress?
- 58. The three Scrumquestions 1. What did you do yesterday? I sailed west. 2. What will you do today? Sail back to where I was yesterday. 3. What is blocking your progress? These fucking Scrum meetings!
- 59. Eric s life-lesson#3 Don’t become a slave to process. Break the rules. Accept the unexpected.
- 60. Some thoughts fromtoday � Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA” � Design or mass-production? � Process or pedantry? � The Charles H. Duell myth
- 61. Charles H. Duell U.S.Patent Commissioner, 1899 “There is nothing left to invent…” (Urban myth)
- 63. Could there alsobe too much complacency in our industry today?
- 65. Can we putour work into historical perspective?
- 66. How long isan internet year?
- 67. 1895 00 0510 15 20 25 30 1935 Wall St. crash First commercial automobile First series-produced automobiles First assembly line
- 68. 1895 00 0510 15 20 25 30 1935 1993 94 95 96 97 98 99 00 2001 Wall St. crash First commercial automobile First series-produced automobiles First commercial web browser First commercial websites Dot-bomb First assembly line First commercial CMS
- 69. 1895 00 0510 15 20 25 30 1935 1993 94 95 96 97 98 99 00 2001 Wall St. crash First commercial automobile First series-produced automobiles First commercial web browser First commercial websites Dot-bomb First assembly line First commercial CMS 4.7 years – about 1 standard business cycle!
- 70. So, we’re somewherein the 1980s... Москвич Алеко
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- 72. Count Helmuth vonMoltke No battle plan survives contact with the enemy.
- 73. Eric’s life-lesson #4 Don’tsacrifice your users for the benefit of your employer. No business plan has ever succeeded without customers.
- 74. Bad design causesbad results
- 75. Good design winscustomers
- 76. My big message: Don’tbe complacent. And you CAN change the world, so get on with it!
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- 78. You can (usually)find Eric at: The FatDUX Group ApS Strandøre 15 DK-2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobile: (+45) 20 12 88 44 Twitter: @elreiss er@fatdux.com www.fatdux.com