Learn how colleges can utilize marketing opportunities through Naviance and Family Connection. See how students use these tools throughout the college planning process and customize your college profile in Naviance.

1. NAVIANCE SUMMER INSTITUTE 2014
PALM SPRINGS, CALIFORNIA

3. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA
Beyond Emails, Brochures
and Fairs:
Reaching Prospective Students
through Naviance
Stacy Soricelli
High School Counselor
July 16, 2014

4. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA
Who is Using Naviance?

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Who is Using Naviance?
At the end of the 2013-2014 school year,
Naviance Family Connection reached:
 7500 High Schools
 100 Countries
 2 Million High School Seniors
 6 Million Students Worldwide
 20.3 Electronic Documents (eDocs) sent to
Colleges/Universities

6. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA
How Students Are Using Naviance?

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How Students Are Using Naviance?
 Naviance is the first interface for students to
experience a college campus.
 College/university websites are unique in how
they present their admissions criteria, academic
offerings, campus visit options, and scholarship
information.
 Naviance provides students with a uniformed
approach to searching for and comparing
colleges/universities.

8. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA
What Students See in Family Connection

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What Students See in Family Connection

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What Students See in Family Connection

11. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA
Making Your College Profile Work for You

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Making Your College Profile Work for You
To utilize your profile as a robust marketing tool:
 Ensure all admissions counselors’ contact information is
updated regularly
 Provide updated information that would draw prospective
students in, such as:
 New Scholarships, Academic Programs or Majors, and
Internship/Coop opportunities
 Special Accolades or Awards for your college, particular
programs, academic departments, and faculty

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Making Your Naviance Profile Work for You
 Changes to admissions requirements for students
interested in specialized programs of study, including
Fine Arts, Nursing, and Engineering
 Changes in admissions and financial aid deadlines
 Housing updates such as new residences and off-
campus student housing availability and new meal plan
options or facilities

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Making Your Naviance Profile Work for You
How Can You Provide this Information?
 Send a MS Word document containing all updates to the
high school counselors in your assigned territories
 Counselors will upload the document to the “From the
Admissions Office for Students” or “Counselor
Comments for Students”

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Making Your Naviance Profile Work for You

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Making Your Naviance Profile Work for You
Other opportunities in which to leverage Naviance:
 Update your enrichment/summer programs through
the designated third party who provides this
information to Naviance

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Making Your Naviance Profile Work for You

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Making Your Naviance Profile Work for You
Other opportunities in which to leverage Naviance:
 College Match – similar to “Scholarship Match,”
colleges can set parameters for desired student
populations and/or to extend their outreach to
underrepresented students.

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Making Your Naviance Profile Work for You

20. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA
Increasing Outreach to Prospective Students

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Increasing Outreach to Prospective Students
Naviance Features Students Use Most Frequently
 Scattergrams
 Scholarship match
 Supermatch college search
 College confidential postings
 Upcoming college rep visits
 Overlaps (show screen shot)
 Using career inventories to explore careers

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Increasing Outreach to Prospective Students
Naviance Features Counselors Use Most Frequently
 eDocs
 Admissions Contact
 Family Connection Communication Tool
 Scattergrams
 College Search
 Upcoming college rep visits
 Tracking Scholarship Money
 Updated Admissions Decisions
 Overlaps

23. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA
Maximize Your Naviance Profile

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Maximizing Your Naviance Profile
 Update KeyFacts more frequently than twice per year
 Provide counselors in your territory with a word document
listing all admissions updates to be uploaded
 Consider working with the Naviance Higher Education
Division to create a more robust Enhanced Profile, which
offers several value-added marketing tools
 Utilize no cost opportunities such as updating KeyFacts as
frequently as you wish, and provide the National Center for
Education Statistics (NCES) and Integrated Postsecondary
Education Data System (IPEDS with the most accurate data

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Maximizing Your Naviance Profile
Consider an Enhanced Profile
 While you may not have an Enhanced Profile, you are
still afforded the same access as other
colleges/universities in terms of college searches.
 With an Enhanced Profile, your college/university can
take advantage of several features which will draw in the
college bound student, and his/her parents, as well as
counselors.

26. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA
How We Educate our Students and Parents

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How We Educate our Students and Parents
Each month we hold parent workshops on topics such as:
 College planning
 Scholarships/Financial Aid
 Course planning
 NCAA considerations for Student-Athletes
We hold two workshops (one in fall and spring) dedicated
solely to provide a tutorial for parents and students on how
to utilize Naviance throughout the college planning process

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What’s Next?
Future considerations and discussion topics:
 The ability to upload your calendar of visits once travel
season begins – with/without mapping and open
scheduler
 Explore further development of the Naviance Mobile App

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Questions?