Betterment Columbia 2015
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The document summarizes the process of developing a social gaming app called Betterment to improve time management skills over 5 days of interviews. The team conducted interviews to identify pain points, chose time management as their focus, developed a prototype with social and gamification features, tested it with users, and explored potential revenue models such as in-app purchases and native advertising. They also identified additional customer segments like parents and partners.
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Betterment Columbia 2015
- 1. BETTERMENT – A SOCIAL GAMING APP TO IMPROVE TIME MANAGEMENT SKILLS Team 21Team 21 Interviews Day 1 10 Day 2 50 Day 3 23 Day 4 19 Day 5 15 Total 117
- 4. Day 2
- 5. DAY 2 What we did 50 interviews Learned about student pains Most significant pain points Most common concerns What we learned #1 pain: finding a job #2 pain: time management Almost every student commented on both Next Pivot? Choosing between job search and time management as value proposition 50
- 6. Day 3
- 7. DAY 3 What we did 23 interviews Chose time management Brainstormed value proposition Tested social game idea What we learned They want social gaming! Customer Segments: Students: 86% would want the app Professionals: 78% would want it Next Features? Revenue Model? 73
- 8. Day 4
- 10. PROTOTYPE: Buddy Group with Incentives
- 11. PROTOTYPE: Buddy Group with Peer Pressure
- 12. PROTOTYPE : Progress Tracking & Prioritization Graph
- 13. PROTOTYPE : Customized Input
- 14. PROTOTYPE: Blocking And Punishment
- 15. DAY 4 What we did 19 interviews Developed prototype Tested features Researched revenue model What we learned People liked the social gaming feature! Those who get it for free do not mind ads Next Are in-app purchases a potential revenue source? What would in-app purchases be? 92
- 17. DAY 5 What we did 15 interviews Got feedback on possible in- app purchases Explored alternative revenue source Considered additional customer segments What we learned Most popular in-app purchases: - Buying food for winning team - Customized punishments New revenue source: native advertising like corporate sponsored games Additional customer segment: parents and romantic partners Next Learn more about revenue streams Interview parents and gage willingness to pay 107
- 18. COMPETITOR ANALYSIS Easy to Use Self Improvement Fun Betterment Toggl ICal
- 19. GOING FROM DAY 5 Consolidate Product/Market Fit Market-testing product: Acquisition and activation Revenue Models: pricing of in-app purchase Search for Partnership: Native advertising partners Iterative/Pivot