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How True Relationship
Building Rises Above Social
5 Facts & 1 Radically Different Approach to Connecting
#SHRC15 #SocialMedia #Networking
By Rob Garcia @RobGarciaSJ
CoFounder / CPO @ConnectUpApp NOT Ricky Ricardo
FACT 1:
Humans Are Relational Beings.
We thrive in communities, seek affinities, yearn for
relationships.
“You have attachments. But even without a family, I can
promise you that...that yearning to be with other people
is powerful. That emotion is at the foundation of what
makes us human. It's not to be taken lightly.”
~ Dr. Mann
FACT 2:
Our Brains Are Limited.
There is a cognitive limitation to how many “stable”
relationships we can maintain at any point in time.
Dunbar number: 100-250.
Name of the game: staying top of mind (relevancy).
“You hate bloggers. You mock Twitter. You
don’t even have a Facebook page. You’re
the one who doesn’t exist.”
~ Sam
FACT 3:
Social Media Can Be Exhausting.
After 10+ years of SocialMedia: we are hyperconnected, but
fatigued and unable to build meaningful relationships.
Average network is 1,367 and rising.
FOMO has led to JOMO
Great for initiating conversation & engaging
FACT 4:
Relationship Building  Success.
Historically, those who have demonstrated exceptional abilities
to build relationship become great stories of success.
FACT 5:
Current Tools Not Scalable
Social = broadcasting, shallow connections.
Email has devolved to impersonal mass marketing.
CRM / Talent Management System: why bother?
Mobile + Location can be creepy!
“There are no two words in the English language more
harmful than ‘good job’.”
~ Terence Fletcher
A NEW APPROACH
Social is NOT an option, it’s a foundation for your relationship
building strategy.
Leverage Email & Text as the most personal and effective ways of
connecting.
Maximize being on other people’s radars without being annoying.
Take it off-line ASAP.
Thank you!
2pm: You’re Hyperconnected… Now What?
#SHRC15 #SocialMedia #Networking
By Rob Garcia @RobGarciaSJ
CoFounder / CPO @ConnectUpApp NOT Ricky Ricardo

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HR Tech Spotlight Session (ConnectUp.com) - Rob Garcia

  • 1. How True Relationship Building Rises Above Social 5 Facts & 1 Radically Different Approach to Connecting #SHRC15 #SocialMedia #Networking By Rob Garcia @RobGarciaSJ CoFounder / CPO @ConnectUpApp NOT Ricky Ricardo
  • 2. FACT 1: Humans Are Relational Beings. We thrive in communities, seek affinities, yearn for relationships.
  • 3. “You have attachments. But even without a family, I can promise you that...that yearning to be with other people is powerful. That emotion is at the foundation of what makes us human. It's not to be taken lightly.” ~ Dr. Mann
  • 4. FACT 2: Our Brains Are Limited. There is a cognitive limitation to how many “stable” relationships we can maintain at any point in time. Dunbar number: 100-250. Name of the game: staying top of mind (relevancy).
  • 5. “You hate bloggers. You mock Twitter. You don’t even have a Facebook page. You’re the one who doesn’t exist.” ~ Sam
  • 6.
  • 7. FACT 3: Social Media Can Be Exhausting. After 10+ years of SocialMedia: we are hyperconnected, but fatigued and unable to build meaningful relationships. Average network is 1,367 and rising. FOMO has led to JOMO Great for initiating conversation & engaging
  • 8.
  • 9. FACT 4: Relationship Building  Success. Historically, those who have demonstrated exceptional abilities to build relationship become great stories of success.
  • 10.
  • 11. FACT 5: Current Tools Not Scalable Social = broadcasting, shallow connections. Email has devolved to impersonal mass marketing. CRM / Talent Management System: why bother? Mobile + Location can be creepy!
  • 12. “There are no two words in the English language more harmful than ‘good job’.” ~ Terence Fletcher
  • 13. A NEW APPROACH Social is NOT an option, it’s a foundation for your relationship building strategy. Leverage Email & Text as the most personal and effective ways of connecting. Maximize being on other people’s radars without being annoying. Take it off-line ASAP.
  • 14.
  • 15.
  • 16. Thank you! 2pm: You’re Hyperconnected… Now What? #SHRC15 #SocialMedia #Networking By Rob Garcia @RobGarciaSJ CoFounder / CPO @ConnectUpApp NOT Ricky Ricardo