The document discusses the importance of true relationship building in a hyperconnected world, emphasizing humans' innate need for connections and the cognitive limitations of maintaining stable relationships. It highlights the exhaustion from social media and the inadequacy of current tools for fostering meaningful interactions. A suggested new approach includes leveraging personal communication methods like email and text to enhance relationship building and encourage offline interactions.

1. How True Relationship
Building Rises Above Social
5 Facts & 1 Radically Different Approach to Connecting
#SHRC15 #SocialMedia #Networking
By Rob Garcia @RobGarciaSJ
CoFounder / CPO @ConnectUpApp NOT Ricky Ricardo

2. FACT 1:
Humans Are Relational Beings.
We thrive in communities, seek affinities, yearn for
relationships.

3. “You have attachments. But even without a family, I can
promise you that...that yearning to be with other people
is powerful. That emotion is at the foundation of what
makes us human. It's not to be taken lightly.”
~ Dr. Mann

4. FACT 2:
Our Brains Are Limited.
There is a cognitive limitation to how many “stable”
relationships we can maintain at any point in time.
Dunbar number: 100-250.
Name of the game: staying top of mind (relevancy).

5. “You hate bloggers. You mock Twitter. You
don’t even have a Facebook page. You’re
the one who doesn’t exist.”
~ Sam

7. FACT 3:
Social Media Can Be Exhausting.
After 10+ years of SocialMedia: we are hyperconnected, but
fatigued and unable to build meaningful relationships.
Average network is 1,367 and rising.
FOMO has led to JOMO
Great for initiating conversation & engaging

9. FACT 4:
Relationship Building  Success.
Historically, those who have demonstrated exceptional abilities
to build relationship become great stories of success.

11. FACT 5:
Current Tools Not Scalable
Social = broadcasting, shallow connections.
Email has devolved to impersonal mass marketing.
CRM / Talent Management System: why bother?
Mobile + Location can be creepy!

12. “There are no two words in the English language more
harmful than ‘good job’.”
~ Terence Fletcher

13. A NEW APPROACH
Social is NOT an option, it’s a foundation for your relationship
building strategy.
Leverage Email & Text as the most personal and effective ways of
connecting.
Maximize being on other people’s radars without being annoying.
Take it off-line ASAP.

16. Thank you!
2pm: You’re Hyperconnected… Now What?
#SHRC15 #SocialMedia #Networking
By Rob Garcia @RobGarciaSJ
CoFounder / CPO @ConnectUpApp NOT Ricky Ricardo