Presented by: Jo Miller

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BUILD YOUR BRAND AS AN
EMERGING LEADER
Jo Miller, CEO, Women’s Leadership Coaching, Inc.

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Jo Miller
• Founding Editor of BeLeaderly.com and CEO of
Women’s Leadership Coaching, Inc.
• Helps emerging leaders create a roadmap for their
career advancement.
• A leading authority on women’s leadership, Jo
delivers more than 60 speaking presentations
annually to audiences of up to 1,200 women.
• Has traveled widely in Europe, Asia Pacific, and the
Middle East to deliver keynotes and teach
workshops for conferences, professional
associations, and corporate employee initiatives.

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I HAVE UNIQUE
KOALAFICATIONS

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The Emerging Leader’s
Quandary
You can’t get a higher-level job without
leadership experience…
But you can’t get the experience
without the job.

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You can’t afford to wait…
Don’t wait for
permission
or an
invitation to
lead.
Don’t wait for
someone to
promote
you.
Take charge
of your own
career
trajectory!

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Are you the best kept secret in
your organization?

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Build Your Brand as an
Emerging Leader
1. Your ideal career niche
2. Your leadership brand
3. Make your value visible

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#WE14
@jo_miller
@womensleadershp

9. Know what is your claim
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“Be famous for
something!
to fame.”
- GENERAL MANAGER, SOFTWARE INDUSTRY

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3 essential elements for a great
leadership brand

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Your ideal career niche
What are you
passionate
about?
What does
your
company/
industry need
and value?
What are your
skills and
talents?

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Exercise
• What is your ideal career niche?

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Your ideal career niche
What are you
passionate
about?
What does
your
company/
industry need
and value?
What are your
skills and
talents?

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This presentation is available at:
www.womensleadershipcoaching.com/we14

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“Be authentic about your own
leadership style. Don’t try to
change it.
Own it. Communicate it. Put a
value on it. Put a brand on it.”
- DR. ROHINI ANAND, SVP, GLOBAL CHIEF
DIVERSITY OFFICER, SODEXO

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“I'd like to believe that I'm
known as one who identifies,
nurtures, and catalyzes talent,
that gets things done with both
courage and compassion.”
CLAIRE BABINEAUX-FONTENOT,
SVP & CHIEF TAX OFFICER,
WAL-MART

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Analyst
The change agent
Program Director
Go-to person for corporate strategy

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“Make your brand scalable.”
KRISTA THOMAS, VP MARKETING, FAN APPZ

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Ask yourself
• Where do I want to be in 2 years? In 5
years?
• What brand do I need to become known
for now, in order to get there?

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Your brand must evolve as you
develop your career
Entry-level brands
Valuable contributor. Team-player. Specialist. Go-to person.
Mid-level brands
Strategist. Innovator. Subject matter expert. Change agent.
People motivator. Project leader. Builds things that work.
Turnaround architect. Intrapreneur.
Senior-level brands
Visionary. Thought leader. Leader who develops leaders.
Charismatic leader. Rainmaker. Quiet Leader.
Delivers results.

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Exercise
• What is your personal brand statement?

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“When I'm in the throes of a difficult decision, I often
go back to that (brand) statement, and test my
reaction to the situation by the statement. Does my
reaction measure up to who it is that I represent
myself to be?
There have been moments in which I was going to
pursue a course that was not particularly courageous
but was expedient; and I realized that that was not
what I stand for. I regrouped and refocused and
proceeded in a way that was more courageous.”
CLAIRE BABINEAUX-FONTENOT,
SVP & CHIEF TAX OFFICER,
WAL-MART

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4 Steps to Making Your
Value Visible
1. Work Less
2. De-emphasize the busy work
3. Work hard on the right projects

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Women who have outstanding careers
get there with a reputation for
delivering results.

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“Make something great
happen.
No one tells you to do it,
but they appreciate the results.”
NINA BHATTI, PRINCIPAL SCIENTIST, HP LABS

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Career-Defining Contributions
Showcase your brand
Demonstrate your ability to deliver results
• Directly support your organization’s strategic plan & goals
• Improve the “bottom line”
• Solve a big problem
• Perform a specific, not general role (Technical track)
• Expose you to a new department or area (Management track)
• Push the cutting edge in your field of expertise
• Special projects sponsored by key executives
• Sharpen business acumen & leadership skills
• Participate on special task forces and committees.

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Exercise
• Identify possible career-defining
contributions.

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4 Steps to Making Your
Value Visible
1. Work less
2. De-emphasize the busy work
3. Work hard on the right projects
4. Promote your accomplishments

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Promoting Accomplishments
• Present in meetings. Invite leaders.
• Send out a newsletter or regular status
updates
• Submit article to your organization’s
newsletter
• Write a blog, or paper for publication
• Ask to be nominated for an award
• Ask a colleague to “toot your horn”, and
reciprocate
• Speak on panels, and at conferences
• Forward kudos emails with “FYI”.

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Exercise
• Brainstorm ideas for promoting
accomplishments.

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4 Steps to Making Your
Value Visible
1. Work less
2. De-emphasize the busy work
3. Work hard on the right projects
4. Promote your accomplishments

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Build Your Brand as an
Emerging Leader
1. Your ideal career niche
2. Your leadership brand
3. Make your value visible

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This presentation is available at:
www.womensleadershipcoaching.com/we14

34. “There is nothing untoward about being
honest about what you do well.
Your company cannot fully appreciate how
to leverage you as a resource if the
company does not have visibility into what
your unique talents are. So, don't deny that
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People who have outstanding careers
get there with a reputation for
delivering results
of your company.
Get out there. Make sure that people see
you. Make certain that they know what you
do well. And while you're doing that, make
sure that you're lifting some other people up
as you climb.”