The document outlines a plan to create a healthier version of a restaurant's best-selling burger. It details replacing the standard bun, cheese, and other components to reduce the total calories from 585 to 410, total fat from 27g to 19g, and total carbohydrates from 46g to 28g. This new "Better Burger" aims to make the popular menu item more appealing and accessible to health-conscious customers.
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2. PROBLEM AND SOLUTION
Problem: health-conscious customers avoid our burger
because of the calories, fat, and carbohydrates it
contains
Solution: Find alternative components for the burger that
have less calories, fat, and carbohydrates
5/4/2015 JOHN GARCIA 2
3. BUN NUTRITION
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates: 45 g
Alternative Bun
Calories: 140
Fat: 2 g
Carbohydrates: 27 g
5/4/2015 JOHN GARCIA 3
4. CHEESE NUTRITION
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates: 1 g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates: 1 g
5/4/2015 JOHN GARCIA 4
5. A BETTER BURGER
Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g
5/4/2015 JOHN GARCIA 5
0 5 10 15 20 25 30
Best Seller
Better Burger
27
19
Fat (g)
Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat from than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates
Both buns have sesame seed
Alternative buns have 10% less
Both process cheese products are orange
Alternative Cheese has a longer shelf life
Alternative Cheese was preferred in taste test
Better Burger has 30%A less calories, 30% less fat, and 40% less carbohydrates than our best seller
