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BUILDING A BETTER 
BURGER 
Making our best-selling 
burger into a 
healthier menu choice
PROBLEM AND SOLUTION 
Problem: health-conscious customers avoid our burger 
because of the calories, fat, and carbohydrates it 
contains 
Solution: Find alternative components for the burger 
that have less calories, fat, and carbohydrates 
12/4/2014 ALIA RAYBORN 2
BUN NUTRITION 
Our Bun 
Calories: 260 
Fat: 5 g 
Carbohydrates: 45 g 
Alternative Bun 
Calories: 140 
Fat: 2 g 
Carbohydrates: 27 g 
12/4/2014 ALIA RAYBORN 3
CHEESE NUTRITION 
Our Cheese 
Calories: 125 
Fat: 9 g 
Carbohydrates: 1 g 
Alternative Cheese 
Calories: 70 
Fat: 4 g 
Carbohydrates: 1 g 
12/4/2014 ALIA RAYBORN 4
A BETTER BURGER 
Our Best Seller 
Total Calories: 585 
Total Fat: 27 g 
Total Carbohydrates: 46 g 
New Better Burger 
Total Calories: 410 
Total Fat: 19g 
Total Carbohydrates: 28 g 
27 
Fat (g) 
19 
0 5 10 15 20 25 30 
Better Burger 
Best Seller 
12/4/2014 ALIA RAYBORN 5

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Better burgers

  • 1. BUILDING A BETTER BURGER Making our best-selling burger into a healthier menu choice
  • 2. PROBLEM AND SOLUTION Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates 12/4/2014 ALIA RAYBORN 2
  • 3. BUN NUTRITION Our Bun Calories: 260 Fat: 5 g Carbohydrates: 45 g Alternative Bun Calories: 140 Fat: 2 g Carbohydrates: 27 g 12/4/2014 ALIA RAYBORN 3
  • 4. CHEESE NUTRITION Our Cheese Calories: 125 Fat: 9 g Carbohydrates: 1 g Alternative Cheese Calories: 70 Fat: 4 g Carbohydrates: 1 g 12/4/2014 ALIA RAYBORN 4
  • 5. A BETTER BURGER Our Best Seller Total Calories: 585 Total Fat: 27 g Total Carbohydrates: 46 g New Better Burger Total Calories: 410 Total Fat: 19g Total Carbohydrates: 28 g 27 Fat (g) 19 0 5 10 15 20 25 30 Better Burger Best Seller 12/4/2014 ALIA RAYBORN 5

Editor's Notes

  1. Both buns have sesame seeds. Alternative bun costs 10% less!
  2. Both process cheese products are orange. Alternative cheese has a longer shelf life. Alternative cheese was preferred in taste tests.
  3. Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.