Rogers' document proposes building a healthier burger option by finding alternatives to the existing bun and cheese that contain fewer calories, fat, and carbohydrates. The current bun has 260 calories and 45g of carbs while the alternative has 140 calories and 27g of carbs. Similarly, the current cheese has 125 calories and 9g of fat while the alternative has 70 calories and 4g of fat. Combining these alternatives results in a better burger with 410 calories, 19g of fat, and 28g of carbs, providing a healthier choice for health-conscious customers.