The document discusses building a healthier burger option by finding alternatives to the existing bun and cheese that have fewer calories, fat, and carbohydrates. It shows that switching to an alternative bun reduces calories from 260 to 140, fat from 5g to 2g, and carbohydrates from 45g to 27g. An alternative cheese reduces calories from 125 to 70, fat from 9g to 4g, and keeps carbohydrates at 1g. These changes combined lower the total burger calories from 585 to 410, total fat from 27g to 19g, and total carbohydrates from 46g to 28g.

1. Building a Better Burger
Making our best-selling burger into a
healthier menu choice

2. Problem and Solution
Problem: health-conscious
customers avoid our burger
because of the calories, fat, and
carbohydrates it contains
Solution: Find alternative
components for the burger that
have less calories, fat, and
carbohydrates
12/4/2013
Andrew Maloney
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3. Bun Nutrition
Our Bun
Alternative Bun
Calories: 260
Fat: 5 g
Fat: 2 g
Carbohydrates:
45 g
12/4/2013
Calories: 140
Carbohydrates:
27 g
Andrew Maloney
3

4. Cheese Nutrition
Our Cheese
• Calories: 125
• Fat: 9 g
• Carbohydrates: 1 g
12/4/2013
Alternative Cheese
• Calories: 70
• Fat: 4 g
• Carbohydrates: 1 g
Andrew Maloney
4

5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
12/4/2013
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
Andrew Maloney
5