The document outlines a plan to create a healthier version of a restaurant's best-selling burger. It analyzes the nutrition of current bun and cheese components compared to alternative options with lower calories, fat, and carbohydrates. Introducing an alternative bun that has 140 calories and 2g of fat instead of 260 calories and 5g of fat, and alternative cheese with 70 calories and 4g of fat rather than 125 calories and 9g of fat would result in a new burger with 410 calories, 19g of fat, and 28g of carbs rather than the original 585 calories, 27g of fat, and 46g of carbs.
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1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice
2. Problem and Solution
• Problem: health-conscious customers avoid
our burger because of the calories, fat, and
carbohydrates it contains
• Solution: Find alternative components for
the burger that have less calories, fat, and
carbohydrates
5/2/2013 NAme 2
3. Bun Nutrition
Our Bun
• Calories: 260
• Fat: 5 g
• Carbohydrates: 45 g
Alternative Bun
• Calories: 140
• Fat: 2 g
• Carbohydrates: 27 g
5/2/2013 NAme 3
4. Cheese Nutrition
Our Cheese
• Calories: 125
• Fat: 9 g
• Carbohydrates: 1 g
Alternative Cheese
• Calories: 70
• Fat: 4 g
• Carbohydrates: 1 g
5/2/2013 NAme 4
5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
5/2/2013 NAme 5
Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seedsAlternative bun costs 10% less!
Both process of cheese products are orangeAlternative cheese has a longer shelf lifeAlternative cheese was preferred in taste tests
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller
