SlideShare a Scribd company logo
Building a Better Burger
Making our best-selling burger into
a healthier menu choice
Problem and Solution

Problem: health-conscious
customers avoid our burger
because of the calories, fat, and
carbohydrates it contains

12/4/2013

Solution: Find alternative
components for the burger that
have less calories, fat, and
carbohydrates

Skye Carter

2
Bun Nutrition
Our Bun
• Calories: 260
• Fat: 5 g
• Carbohydrates: 45 g

12/4/2013

Alternative Bun
• Calories: 140
• Fat: 2 g
• Carbohydrates: 27 g

Skye Carter

3
Cheese Nutrition
Our Cheese

Alternative Cheese

Calories: 125

Fat: 9 g

Fat: 4 g

Carbohydrates:
1g

12/4/2013

Calories: 70

Carbohydrates:
1g

Skye Carter

4
A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g

12/4/2013

New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g

Skye Carter

5

More Related Content

What's hot

Better burger
Better burgerBetter burger
Better burger
L_Marchbanks
 
Better burger
Better burgerBetter burger
Better burger
DejahMonai
 
BETTER BURGER
BETTER BURGERBETTER BURGER
BETTER BURGER
Stevie121
 
Better burger
Better burgerBetter burger
Better burger
mcpage22
 
Better burger
Better burgerBetter burger
Better burger
nhellinga
 
Better burger
Better burgerBetter burger
Better burger
Liverpool712
 
Better burger
Better burgerBetter burger
Better burger
kailey123
 
Better burger
Better burgerBetter burger
Better burger
CompApp16
 
Better burger
Better burgerBetter burger
Better burger
apersenaire
 
Better burger
Better burgerBetter burger
Better burger
samPentek55
 
Better burger
Better burgerBetter burger
Better burger
daylon23
 
Better burger
Better burgerBetter burger
Better burger
zdykstra417
 
Better Burger
Better BurgerBetter Burger
Better Burger
b00mb00ms
 
Better burger
Better burgerBetter burger
Better burger
alexis_vr
 
Better burger
Better burgerBetter burger
Better burger
steve121
 
Better burger
Better burgerBetter burger
Better burger
TheFlyingDutchman
 
Better burger
Better burgerBetter burger
Better burger
ragedominic
 
Better burger
Better burgerBetter burger
Better burger
DrewVanBuren
 

What's hot (18)

Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
BETTER BURGER
BETTER BURGERBETTER BURGER
BETTER BURGER
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better Burger
Better BurgerBetter Burger
Better Burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 

Similar to Better Burger

Better burger
Better burgerBetter burger
Better burger
stevekamp
 
Better burger, Jimmy Brady
Better burger, Jimmy BradyBetter burger, Jimmy Brady
Better burger, Jimmy Brady
16jbrady
 
Better burger
Better burgerBetter burger
Better burger
FriedChickenAndHam
 
Better burger
Better burgerBetter burger
Better burger
Stevie121
 
Better burger
Better burgerBetter burger
Better burger
16joworkman
 
Better burger
Better burgerBetter burger
Better burger
CompApp16
 
Better burger
Better burgerBetter burger
Better burger
amberfuller22
 
Better burger
Better burgerBetter burger
Better burger
amberfuller22
 
Better burger
Better burgerBetter burger
Better burger
amberfuller22
 
Better burger
Better burgerBetter burger
Better burger
amberfuller223
 
Better burger
Better burgerBetter burger
Better burger
KevinGalla
 
Better burger
Better burgerBetter burger
Better burger
stepheng324
 
Better burger
Better burgerBetter burger
Better burger
DrewVanBuren
 
Better Burger
Better Burger Better Burger
Better Burger
ekkamp
 

Similar to Better Burger (14)

Better burger
Better burgerBetter burger
Better burger
 
Better burger, Jimmy Brady
Better burger, Jimmy BradyBetter burger, Jimmy Brady
Better burger, Jimmy Brady
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better burger
Better burgerBetter burger
Better burger
 
Better Burger
Better Burger Better Burger
Better Burger
 

Recently uploaded

Understanding of Self - Applied Social Psychology - Psychology SuperNotes
Understanding of Self - Applied Social Psychology - Psychology SuperNotesUnderstanding of Self - Applied Social Psychology - Psychology SuperNotes
Understanding of Self - Applied Social Psychology - Psychology SuperNotes
PsychoTech Services
 
Best Way to Overcome Procrastination and Increase Productivity.pdf
Best Way to Overcome Procrastination and Increase Productivity.pdfBest Way to Overcome Procrastination and Increase Productivity.pdf
Best Way to Overcome Procrastination and Increase Productivity.pdf
Million-$-Knowledge {Million Dollar Knowledge}
 
Aggression - Applied Social Psychology - Psychology SuperNotes
Aggression - Applied Social Psychology - Psychology SuperNotesAggression - Applied Social Psychology - Psychology SuperNotes
Aggression - Applied Social Psychology - Psychology SuperNotes
PsychoTech Services
 
aula open english sobre Classic-motorcycles-2_1.pdf
aula open english sobre Classic-motorcycles-2_1.pdfaula open english sobre Classic-motorcycles-2_1.pdf
aula open english sobre Classic-motorcycles-2_1.pdf
PauloVictor90882
 
Strategies to rekindle the fire inside you and stay motivated.pdf
Strategies to rekindle the fire inside you and stay motivated.pdfStrategies to rekindle the fire inside you and stay motivated.pdf
Strategies to rekindle the fire inside you and stay motivated.pdf
Million-$-Knowledge {Million Dollar Knowledge}
 
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotes
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesProSocial Behaviour - Applied Social Psychology - Psychology SuperNotes
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotes
PsychoTech Services
 
The Secret Warrior - Help Share a Parent or Loved Ones’ Cancer Diagnosis with...
The Secret Warrior - Help Share a Parent or Loved Ones’ Cancer Diagnosis with...The Secret Warrior - Help Share a Parent or Loved Ones’ Cancer Diagnosis with...
The Secret Warrior - Help Share a Parent or Loved Ones’ Cancer Diagnosis with...
CANSA The Cancer Association of South Africa
 
The Six Working Genius Short Explanation
The Six Working Genius Short ExplanationThe Six Working Genius Short Explanation
The Six Working Genius Short Explanation
abijabar2
 

Recently uploaded (8)

Understanding of Self - Applied Social Psychology - Psychology SuperNotes
Understanding of Self - Applied Social Psychology - Psychology SuperNotesUnderstanding of Self - Applied Social Psychology - Psychology SuperNotes
Understanding of Self - Applied Social Psychology - Psychology SuperNotes
 
Best Way to Overcome Procrastination and Increase Productivity.pdf
Best Way to Overcome Procrastination and Increase Productivity.pdfBest Way to Overcome Procrastination and Increase Productivity.pdf
Best Way to Overcome Procrastination and Increase Productivity.pdf
 
Aggression - Applied Social Psychology - Psychology SuperNotes
Aggression - Applied Social Psychology - Psychology SuperNotesAggression - Applied Social Psychology - Psychology SuperNotes
Aggression - Applied Social Psychology - Psychology SuperNotes
 
aula open english sobre Classic-motorcycles-2_1.pdf
aula open english sobre Classic-motorcycles-2_1.pdfaula open english sobre Classic-motorcycles-2_1.pdf
aula open english sobre Classic-motorcycles-2_1.pdf
 
Strategies to rekindle the fire inside you and stay motivated.pdf
Strategies to rekindle the fire inside you and stay motivated.pdfStrategies to rekindle the fire inside you and stay motivated.pdf
Strategies to rekindle the fire inside you and stay motivated.pdf
 
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotes
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesProSocial Behaviour - Applied Social Psychology - Psychology SuperNotes
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotes
 
The Secret Warrior - Help Share a Parent or Loved Ones’ Cancer Diagnosis with...
The Secret Warrior - Help Share a Parent or Loved Ones’ Cancer Diagnosis with...The Secret Warrior - Help Share a Parent or Loved Ones’ Cancer Diagnosis with...
The Secret Warrior - Help Share a Parent or Loved Ones’ Cancer Diagnosis with...
 
The Six Working Genius Short Explanation
The Six Working Genius Short ExplanationThe Six Working Genius Short Explanation
The Six Working Genius Short Explanation
 

Better Burger

  • 1. Building a Better Burger Making our best-selling burger into a healthier menu choice
  • 2. Problem and Solution Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains 12/4/2013 Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates Skye Carter 2
  • 3. Bun Nutrition Our Bun • Calories: 260 • Fat: 5 g • Carbohydrates: 45 g 12/4/2013 Alternative Bun • Calories: 140 • Fat: 2 g • Carbohydrates: 27 g Skye Carter 3
  • 4. Cheese Nutrition Our Cheese Alternative Cheese Calories: 125 Fat: 9 g Fat: 4 g Carbohydrates: 1g 12/4/2013 Calories: 70 Carbohydrates: 1g Skye Carter 4
  • 5. A Better Burger Our Best Seller • Total Calories: 585 • Total Fat: 27 g • Total Carbohydrates: 46 g 12/4/2013 New Better Burger • Total Calories: 410 • Total Fat: 19g • Total Carbohydrates: 28 g Skye Carter 5

Editor's Notes

  1. Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
  2. Both buns have sesame seeds.Alternative bun costs 10% less!
  3. Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
  4. Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.