The document discusses strategies for engaging and sustaining schools in eTwinning, an online community for schools in Europe. It outlines the UK National Support Service's 2016-17 campaign, which involved workshops to introduce eTwinning and provide ready-made online projects. Schools received free project materials linked to the UK curriculum as well as online tools and resources. The campaign aimed to show eTwinning has a positive impact on student progress. Individual support from ambassadors included in-school sessions to establish curriculum projects and partnerships with ongoing follow-up. Lessons learned stressed the importance of turning enthusiasm into sustainability through curriculum embedding, involving colleagues, and showing student impacts.