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Startups, Volcanoes, and Texting Refrigerators
This document provides an overview of Sam Dunn and Zach Dunn's digital product company. Some key details include: - The company has been in business for 4 years, has 15 employees plus 1 apprentice, and has experienced 2x growth every year with $0 in investment. - Previous projects include buildinginternet.com, a top web development blog from 2008-2010, and yourather.com, a polling website with over 1/3 billion responses and 1 million daily views. - Their current project is Robin, a web platform for connecting physical devices to the digital world through identity and sensors/manipulators. It aims to help software better understand the real world. - The document emphasizes investing in
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Startups, Volcanoes, and Texting Refrigerators
- 1. Startups, Volcanoes, andTexting Refrigerators @ Harvard Hackweek
- 2. WHO ARE YOUPEOPLE? Sam Dunn CEO @sdunn Zach Dunn CPO @zachdunn ! ! ! !
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- 4. believes DIGITAL IS BIGGER THANA SCREEN
- 6. BY THE NUMBERS 4years in business 15 people + 1 apprentice 2x growth every year 0 dollars in investment
- 7. ONE TINY ROAR Theroad to mightier things
- 8. HOLYOKE Birthplace of Volleyball. ! (Youlearned something today. You’re welcome.) ! !
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- 10. • • “Learn out loud”blog started in 2008 • Top 10 web development blog between 2008-2010 • Limp Bizkit, Lady Gaga, and Batman (among others) use our code. • Yes. That Batman. Wrote about development, design, and (allegedly) business.
- 11. “Can you makea custom version…?”
- 12. Lesson Adoption is teachingpeople to ask for the right things.
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- 14. HOLYOKE 2: THESEQUEL It was expensive to change our desktop background ! ! ! !
- 15. MASSACHUSETTS First client without“…and what do they do?” as a follow up question. ! ! !
- 16. CAMBRIDGE The foothold toBoston ! ! ! !
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- 18. Available on web,iOS, & Android
- 19. Would you rather... Showyour friends and family your entire internet history ! or ! Live near an active volcano?
- 20. Would you rather... Showyour friends and family your entire internet history 39% (111,476 votes) ! ! Live near an active volcano? 61% (174,223 votes)
- 21. Traffic Over 1/3 billionresponses ~1 million views per day
- 22. Lesson You’re the onlyone who knows what you haven’t had time to build yet. Ship like you’re ignorant. ! …also people really love Matt Damon.
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- 26. HOW DO YOUPICK A GOOD PROBLEM?
- 27. Let’s use timetravel.
- 28. TITLE “By 6 a.m.,a new gallon will be on your doorstep, thanks to a microchip sensor embedded in the milk carton and transmitted to an Internet device on your kitchen counter. ! It’s the latest battle in cyberspace. And it’s coming soon to your refrigerator.”
- 29. Does it getyou… laid, paid, or made?
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- 32. TITLE When Nikon wantedto showcase their new Android-powered camera at SXSW, Robin powered an RFID tagging app. Attendees snapped pictures and then scanned their wristband to upload tagged photos to their Facebook. featured it as one of the best influencer marketing campaigns of 2013
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- 35. Lesson Customers are featuresponsors if you build products they want.
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- 37. • Robin is aweb platform for connected devices + data • Simple to build interactions between physical + digital things with identity. • Helps software ask better questions about the real world. • “What’s the quietest available conference room right now?” getrobin.com
- 38. TITLE The Internet ofThings today THE INTERNET API + BACKEND API + BACKEND API + BACKEND CONNECTED DEVICE CONNECTED DEVICE CONNECTED DEVICE
- 39. TITLE We think thisone is easier THE INTERNET IDENTITY COMPANION + WEB PLATFORM (API + BACKEND) CONNECTED DEVICE CONNECTED DEVICE CONNECTED DEVICE
- 40. TITLE we interfacewith the physical world How Digital Physical MANIPULATORS Outputs. Things that “write” to the environment. BASE STATION SENSORS WEB PLATFORM (HARDWARE OR APP) Inputs. Things that “read” from the environment. IDENTITY Universal Device + Signal Translator. Connected directly to internet. Context. People who are in the environment. EXAMPLES Estimote Beacons are sensors. Lockitron is a manipulator. Nest Thermostat is both a manipulator and a sensor. 3RD PARTY API 3rd party devices with internet can connect directly.
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- 43. FIRST RULE Don’t takeyourself too seriously. Extend the same courtesy to others.
- 44. SECOND RULE Don’t spendthe majority of your time working to enjoy the minority of your time.
- 45. THIRD RULE Invest inthe people around you.
- 46. READ THESE Made toStick - Heath Brothers Predictably Irrational - Dan Ariely ReWork - Jason Fried
- 47. WATCH THIS Why 30is not the new 20 - Meg Jay
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