Uploaded bySumesh Jose
PRESENTATION ABOUT BBDO by Sumesh Jose
BBDO, founded in 1891 and headquartered in New York City, is a global advertising agency with over 16,000 employees in 289 offices across 80 countries, focusing on creating compelling commercial content. Key figures in the company's history include founders William H. Johns, Bruce Barton, Roy Durstine, and Alex Faickney Osborn, as well as current leaders like Andrew Robertson and David Lubars. The agency has received numerous accolades, including being named 'Network of the Year' at the Cannes Lions for multiple years, emphasizing its commitment to impactful work that changes consumer behavior.
PRESENTATION ABOUT BBDO by Sumesh Jose
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- 2. NAMEDAFTER -Batten, Barton, Durstine & Osborn SUBSIDIARY OF OMNICOM GROUP FOUNDED IN 1891 HEADQUARTERS-NEWYORK CITY, USA NUMBER OF LOCATIONS-289OFFICES IN 80 COUNTRIES AREA SERVED-WORLDWIDE PERSONNEL HEAD COUNT:16,000+ WEBSITE: www.bbdo.com
- 3. Mission isto create and deliver the world’s most compelling commercial content across all mediums and screens.
- 4. Founders: WilliamH. Johns Bruce Fairchild Barton Roy Sarles Durstine Alex FaickneyOsborn
- 5. Andrew Robertson,President and CEO, BBDOWorldwide David Lubars, Chairman and Chief Creative Officer, BBDO N. America Troy Ruhanen, Chairman and CEO,The Americas John Osborn, President and CEO, BBDO New York Simon Bond, Chief Marketing Officer, BBDO Worldwide
- 6. 1891George Batten(1854–1918), 37, opens his one-room advertising agency, the Batten Co., at 38 Park Row, NewYork, with no clients and one employee. 1894 Batten's is the first agency to install in- house printing 1906The agency, now with 50 employees, moves to the Metropolitan Annex building on East 24th Street, occupying the entire 11th floor – 5,000 square feet (460 m2).
- 7. 1918 GeorgeBatten dies at 64, and William H. Johns becomes president of the Batten Co. 1919 The Barton & Durstine Co. agency opens January 1 at 25 W 45th St., with Bruce Barton as president and Roy Durstine as secretary- treasurer. In August, Alex Osborn joins the agency, renamed Barton, Durstine & Osborn. 1920 General Electric becomes BDO client.
- 8. 1923 BDOleases an entire floor, while the Batten Co., with 246 employees, takes a floor and a half.
- 9. 1928 OnSeptember 21, the Batten Co. and BDO announce a merger to form Batten, Barton, Durstine & Osborn. Bruce Barton is made chairman of the board, while William H. Johns, president of the Batten Co., becomes president of the new agency. Durstine is made vice president and general manager. The new agency, with branch offices Chicago, Boston, and Buffalo, has over 600 employees.
- 10. 1983Tom Kielyis named president of a new BBDO division called the "BBDO Business-to-Business Group" to service the broad range of communications needs required by its BtoB-oriented clients.
- 11. MARS BLACKBERRY(RIM) MERCEDES-BENZ DIAGEO PROCTER & GAMBLE EMIRATESAIRLINES FONTERRAGE GSK HP JOHNSON & JOHNSON
- 12. The Economist PepsiCo Visa Inc. Skanska FedEx General Electric Campbell's, Arby's
- 13. Monster.com HBO Hyatt Hotels Starbucks Gillette Motorola Solutions Orbitz Bayer Wrigley AT&T
- 14. ADVERTISING BRANDING EMAIL MARKETING & ECRM MOBILE & SOCIAL MEDIA STRATEGY & PLANNING INTERACTIVE MARKETING DIRECT MARKETING DESIGN
- 15. BBDO isdriven by their obsessive focus on The Work, The work, The Work. The Work is what we they every day to reinforce or change behaviour – and lead to financial reward for their clients. The only work that matters to them is work that changes behaviour.
- 16. Cannes Lion2011, 2010, 2009, 2008, 2007 — Network of the Year. Effie Effectiveness Index 2011 — Most Effective Agency Network The Clios 2011, 2010, 2009, 2008 — Network of the Year. Caples & Echos Most Awarded Network 2011, 2010, 2009, 2008 — Direct/CRM Marketing The Big Won Most Awarded Network 2011, 2010, 2009, 2008 — All Disciplines The Gunn Report Most Awarded Network2011, 2010, 2009, 2008 — Advertising BBDO
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