In the fall of 2006, I did a marketing communications observation on Best Buy for a Marketing Communications course. The observation project was basically a small-scale audit for which I collected as many examples of marketing communications as I could find. These included commercials, print ads, website screenshots, photos of store interiors, and more. I analyzed other customer touch-points for the brand, such as in-store salespeople, telephone customer service, and the store environment. I also touched on consumer brand image perceptions gathered through personal conversations, blog posts and other websites. Finallly, I drew conclusions about the role of Best Buy’s communications in their customer relationships and in the customer experience.
In the fall of 2006, I did a marketing communications observation on Best Buy for a Marketing Communications course. The observation project was basically a small-scale audit for which I collected as many examples of marketing communications as I could find. These included commercials, print ads, website screenshots, photos of store interiors, and more. I analyzed other customer touch-points for the brand, such as in-store salespeople, telephone customer service, and the store environment. I also touched on consumer brand image perceptions gathered through personal conversations, blog posts and other websites. Finallly, I drew conclusions about the role of Best Buy’s communications in their customer relationships and in the customer experience.
A marketing case study on Best Buy, a leading electronics retailer.The presentation focuses on initial challenges faced and the strategies adopted by the company to gain advantage over other emerging competitors.
At Old Dominion University, my team successfully completed a project on case study on Best Buy in a crisis.
Best Buy was struggling to maintain it's expenses due to heavy competition from Amazon. Many customers visited Best Buy to experiment with products; however, consumers would buy them from Amazon for a cheaper price. Best Buy attempted to lower their prices, but it resulted low profits, which made it more challenging to cover expenses.
There were many solutions to these issues. My team tackled them by performing a problem analysis,alternative recommendations, the best alternative, and implications of the best strategies to approach.
best buy case study sample presentationiWriteEssays
Best buy has been facing intense competition from online stores. This is a sample presentation on the best buy case study. The presentation discusses how Best Buy Loses Customers Due to Online-Only Competitors.
Best Buy careers in Finance, Accounting, or Taxikahn
This presentation highlights Best Buy's Finance organization which includes accounting and tax specialties. This is the "why you'd want to work at Best Buy corporate" presentation. Covers Best Buy company performance details, and campus amenities. Describes the structure of Best Buy's finance organization
Advised Best Buy on a global pricing strategy. While identifying prior to that the key pricing decisions the company has made in recent years.
Showrooming is the consumer practice of visiting a brick-and-mortar store to view a product—then purchasing the product online. While many individuals still prefer buying merchandise they can see and touch, just as many will make their purchase decisions based on lower prices through online retailers. Local stores essentially become showrooms for online shoppers.
Recommendations on how Best Buy could go forward and grow its business profitably were suggested as part of the project's final presentation.
Our strategic management team conducted a thorough external and internal analysis, considering quantitative data from Best Buy on viability of future strategy and recommendations they should consider.
This presentation was created during a marketing internship under the supervision of Prof. Sameer Mathur, IIM Lucknow. It contains an in-depth strategic analysis of the company, Best Buy.
BestBuy is one of the largest retail multinational companies dealing in consumer electronics originated in the United States. Over the years Best Buy has faced major competition from the rising industry of online buying (mainly Amazon). Since the costs of operating online are low, the costs of the products that they sell are also lower than that of a brick and mortar like BestBuy.
We took a strategic approach to analyzing how well BestBuy is doing, from a leadership point of view, trying to cope up with the era of E-Commerce.
A marketing case study on Best Buy, a leading electronics retailer.The presentation focuses on initial challenges faced and the strategies adopted by the company to gain advantage over other emerging competitors.
At Old Dominion University, my team successfully completed a project on case study on Best Buy in a crisis.
Best Buy was struggling to maintain it's expenses due to heavy competition from Amazon. Many customers visited Best Buy to experiment with products; however, consumers would buy them from Amazon for a cheaper price. Best Buy attempted to lower their prices, but it resulted low profits, which made it more challenging to cover expenses.
There were many solutions to these issues. My team tackled them by performing a problem analysis,alternative recommendations, the best alternative, and implications of the best strategies to approach.
best buy case study sample presentationiWriteEssays
Best buy has been facing intense competition from online stores. This is a sample presentation on the best buy case study. The presentation discusses how Best Buy Loses Customers Due to Online-Only Competitors.
Best Buy careers in Finance, Accounting, or Taxikahn
This presentation highlights Best Buy's Finance organization which includes accounting and tax specialties. This is the "why you'd want to work at Best Buy corporate" presentation. Covers Best Buy company performance details, and campus amenities. Describes the structure of Best Buy's finance organization
Advised Best Buy on a global pricing strategy. While identifying prior to that the key pricing decisions the company has made in recent years.
Showrooming is the consumer practice of visiting a brick-and-mortar store to view a product—then purchasing the product online. While many individuals still prefer buying merchandise they can see and touch, just as many will make their purchase decisions based on lower prices through online retailers. Local stores essentially become showrooms for online shoppers.
Recommendations on how Best Buy could go forward and grow its business profitably were suggested as part of the project's final presentation.
Our strategic management team conducted a thorough external and internal analysis, considering quantitative data from Best Buy on viability of future strategy and recommendations they should consider.
This presentation was created during a marketing internship under the supervision of Prof. Sameer Mathur, IIM Lucknow. It contains an in-depth strategic analysis of the company, Best Buy.
BestBuy is one of the largest retail multinational companies dealing in consumer electronics originated in the United States. Over the years Best Buy has faced major competition from the rising industry of online buying (mainly Amazon). Since the costs of operating online are low, the costs of the products that they sell are also lower than that of a brick and mortar like BestBuy.
We took a strategic approach to analyzing how well BestBuy is doing, from a leadership point of view, trying to cope up with the era of E-Commerce.
Getting Buy-In From The Board - A Director's GuideNicola Ray
Today’s marketers are not only challenged by the rapid growth of digital marketing channels and technology such as relationship management and marketing automation; data and analytics also take a front seat.
In this guide we explore some of the key factors determining whether a marketer gets a seat at the board table. So are you ready?
Role of Digital in Media Mix: Understanding Digital Marketing and Getting it ...Capgemini
Why digital media matters
Capgemini Consulting conducted a joint study with Havas Media seeking to highlight some of the proven results of digital media, as well as its contribution to a multimedia plan.
In this paper, we highlight why marketers must pay close attention to digital media and how it can help them achieve higher ROI by complementing traditional advertising. We conclude with a set of actionable recommendations on getting digital marketing right.
This is an example of Market Segmentation. We'll take BestBuy as our client. All ideas presented are merely our opinions and do not represent any brands, organization or institution we are affiliated with.
Analysis of Best Buy mini case from Kotler's Marketing Management textbook.
This presentation was created by Sarthak Anand, IET Lucknow during a Marketing internship under Prof. Sameer Mathur, IIM Lucknow.
Frances Flynn Thorsen shares a social media engagement plan to help real estate agents build a powerful social media presence in an hour a day using Facebook and Trulia.
An advertising plan for Ray Ban. The end product was a collaborative piece compiled by myself and my group members. I completed a majority of the design and layout work.
While every brand brings a unique set of goals, values, assets, and circumstances to the content marketing table, at least one thing is universal: We can all learn from the experiences of those who faced the same challenges and came out on top. Fortunately, when it comes to content marketing, there are plenty of amazing brands we can look to for guidance.
Companies of various sizes, locations, and industries created these efforts and delivered them in a wide variety of formats. We hope they will give you a feel for the tremendous things brands can accomplish with content marketing — and inspire you to explore some new content marketing ideas of your own.
When it's time for that conversation to get buy-in on your content marketing ideas and initiatives, how do you proceed? Do you have all of the resources you need? The research and support to justify your programs? We're here to help. Download our "Mastering the Buy-In Conversation on Content Marketing: The Essential Starter Kit" now to help you. We've done the legwork so you can focus on your content marketing. Good luck, and let us know how else we can help.
Media planning, Components of media plan, Media Scheduling, Media Objectives,...Pooja Gurwani
Media planning, Components of media plan, Media Scheduling, Media Objectives, media strategy, media budgeting, media selling, media innovations, circulation, factors affecting media plan
A class presentation for a project in Management Information Systems class at Miami University. The client, new to the realm of social networking, was exploring options for family-friendly sites and network ideas. I was presented with the challenge of reviewing a current social network (ExpertVillage) and then making a recommendation of whether the firm should pursue a buy-out, or develop their own network. In the following slides, my team's recommendation's and findings are documented. Our proposed new venture is The Front Porch, a mix of social networking and social video site that seeks to gather families around meaningful activities that encourage growth and learning.
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
Making Social Media Work for Businesspeople, Presents the basics and what is needed to create a Marketing 2.0 strategy. Understanding the Power of Social Marketing and how to access this power for competitive advantage
This was a presentation from Bethany Kinsella of Best Buy at the HR Executive Forum in the Twin Cities on Feb. 5, 2009. I volunteered to post all of the presentations so those in attendance at the forum could review.
StreetWise Concepts + Culture is an award winning social marketing agency with expertise in youth culture.
Our specialties include: interactive production, web design, CMS development, brand consulting, community build + management, word-of-mouth marketing, viral marketing, event marketing, mobile marketing, social networking / social media, market research and panel management.
Learn from one of the world’s biggest beverage brands how NetBase transformed their perspective on customer engagement through social.
Register now for this webinar to hear from Beam Global Director of Digital &Media Strategy, Andrea Javor:
How “Taking social to the next level” with the NetBase Command Center boosted Beam from mediocre to wildly successful customer engagement
How Beam streamlined challenges with internal processes with accurate, more insightful metrics
Why the NetBase Command Center is critical to the evolution of the Beam digital media strategy
Similar to Best Buy (Community 2.0 Conference) (20)
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
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This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Key Trends Shaping the Future of Infrastructure.pdf
Best Buy (Community 2.0 Conference)
1. Best Buy’s Social Media Engagements
Gina
Communities, Manager
ECC Social Media Strategist
2. Best Buy: Multi-Brand, Multi-Channel
1,098 United States locations
• Best Buy, Best Buy Mobile, Geek Squad
• Magnolia Audio Video
• Pacific Sales Kitchen & Bath Centers
198 Canadian locations
• Future Shop - 139
• Best Buy & Best Buy Mobile – 58 & 3
Chinese locations
• Five Star Appliance - 167
• Best Buy China - 6
Fortune 56
2,465 European locations
• The Carphone Warehouse
$40B Revenue
Websites & Contact Centers
150,000 Employees
2
3. Social Media Engagement
• Goal: Showcase Best Buy as a concerned and
connected retailer through online community
relationships
• Theme: How to get the Best out of Best Buy
• Objectives:
– Fulfill brand promises of Trusted Perspective for Inspired Living
– Educate customers about technology and life integration
– Decrease customer’s technology-related stress
– Drive online product discussions
8. Best Buy’s Social Media Engagement
Increasing
Spending
Loyalty
Insights
Decreasing
Support Costs
Social Media
Engagements
• Forums
• Twitters
• Blogs
• Videos
9. Bringing People to Bestbuy.com
My Web 2.0 Expo Keynote: until Best Buy adds people to its
website our jobs are not done - Robert Scoble 3/31/09
“When I go to BestBuy.com, what do I see? No people. Web 2.0 hasn’t
reached BestBuy’s headquarters yet.”
Our Store’s Community Involvement: Relay
for Life, Kids in Distress, March of Dimes,
AIDS Walk, Kids Ecology Corp, GLCC of South
Florida, Breast Cancer Walk
10. Bilingual Community Forums
Decrease
support costs
Drive product
discussion
Gain insights
Bring the power
of our people to
the internet
Community Connectors
Blueshirts
Geek Squad Agents
13. Video
• Weekly video
– Best Buy news
– Product spotlight
• Bestbuy.com video reviews
• Best Buy Customers
http://tiny.cc/BBYCustomers
• Best Buy Employees:
http://tiny.cc/BBYEmployees
http://ourstories.iambestbuy.com/
• Best Buy Leadership:
http://tiny.cc/BBYLeaders
14. Twitter
• English
– Gina_BestBuy – news, information, support
– BBY_Community – news, information, support
– RewardZone – deals, support
– BestBuy_Outlet - deals
• Spanish
– BBY_Comunidad – news, information, support
• French
– BBY_Communaute – news, information, support
• Best Buy Connect
– Aggregates employees Twitters: http://bestbuyinc.com/connect/
16. Insignia – Ideas Into Action
Supporting
Listening
Innovating
“Successful innovation only
happens when you listen.
At Insignia, our customers
inspire the products
we create.”
20. Transparency
• Blog: Kathleen Edmond, Best Buy’s Chief Ethics Officer
“By making ethics a completely transparent dialogue, Best Buy can
be a leader in ethical standards for our employees, our customers,
and our shareholders. Please feel free to join the conversation.”
http://www.kathleenedmond.com
– Discussion transparency ethical challenge Best Buy deals with
– Asks questions of the community to hear its voice
• Recent Topic
– Employee Falsified Time Records for His Peer
– Feeling Like They Were Out of Choices
– Best Buy Wins Ethics Award
– Sexting
• Does Best Buy as a retailer of mobile phones have a social responsibility to
customers to inform them of the risks of this practice?
– Employee Returns Vendor Gift to Store
– Supervisor Takes Massive Discounts
– Manager Terminated
– Conspiracy and kickbacks at Best Buy
21. Brand Recovery
• Scanning the blogosphere, seeking out
customers we can assist
From Negative
To Positive
23. Internal Communities
• Best Buy
– Watercooler
• 1.2m posts to date
• Discount issue – 26 pages deep
– Mix
– Wiki
• Contact Centers
– VoiceBox
– VoiceBox 2.0
• Geek Squad
– Geek Squad Forums
24. Questions?
Gina
Manager, Communities / Social Media Strategist
Creating meaningful communication in a virtual world
My blog: forums.bestbuy.com
My Twitter: twitter.com/Gina_BestBuy