Best Buy Web 2.0

•

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This was a presentation from Bethany Kinsella of Best Buy at the HR Executive Forum in the Twin Cities on Feb. 5, 2009. I volunteered to post all of the presentations so those in attendance at the forum could review.

Technology

Best Buy’s Web 2.0 Journey

Bethany Kinsella
Director, Connected Digital Solutions
Best Buy

1

Best Buy, Inc.

• Global Family of Brands
• Industry leader with
more than 40 years of
history
• 1,000+ Best Buy store
infrastructure
• 165,000 energized
employees
• Online presence with
Bestbuy.com site that
has 500 million unique
visitors a year

The Journey Begins….Blue Shirt Nation

Employees can collaborate, share
information and let people be
social – to connect to others based
on common interests.

Best Buy WIKI

Employees can share what they
know, edit information and search
for knowledge.

The Loop Marketplace

Budget owners
Ideas can be
can finance a
“Featured” or
portion or all of the
easily
funds required to
searched
execute the idea
through both
hard & soft
tagging

Employees can offer to help,
recommend or contribute/comment
on other employee’s ideas

Watercooler Discussion Forums

Employees can discuss
work related topics,
create subgroups and
subscribe to discussions

Tag Trade: Best Buy’s Prediction Market

Employees can help the
company make better
decisions by
participating in the
prediction market

BSN Mix

Employees can cut
through the traditional
communication
mechanisms, posting a
note, asking a question,
seeking a rapid
response.

GIFTAG: www.giftag.com
BSN Mix

Allows people to pick
items from any website,
add it to a list and share
with family and friends.

Spy: spy.appspot.com

Allows people to ‘listen’
in on social media
conversation through
keyword

Connect: www.bestbuyinc.com/connect

Allows people to access
to employee blogs and
tweets [Twitter]

Lessons Learned

It’s not about the ‘tool’; the magic is in the culture it

enables
Patience (and making the time to engage)


Openness, Honesty, Trust


Learning & Iteration


Key Take-Aways

We’re Better Together: Social forums empower people and enable them to

collaborate, listen, solve problems and find opportunities. This helps us grow
and keeps us strong.

We’re Trying A lot of Things: Some will work, some won’t and everything

will constantly evolve. We’re not afraid to take risks, try things and even fail –
as long as we learn.

We Believe in our People: People make up this company, and we’re not

afraid to show (and listen to) that humanity.

We Sell the Stuff that Makes this Happen. We have the opportunity to help

our customers experience what technology can do for them.

Best Buy’s Web 2.0 Journey

Bethany Kinsella
Director, Connected Digital Solutions
Best Buy
bethany.kinsella@bestbuy.com

14

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