Best Buy is a large electronics retailer founded in 1966 with over $43 billion in annual revenue. It has the leading market share in key technology categories and over 180,000 employees worldwide. Best Buy aims to expand its customer base and online presence through social media marketing. The strategy involves creating video reviews on YouTube, monitoring social media for brand mentions, and allocating 35% of the budget to Facebook ads.

1. S
Social Media Marketing Strategy
Joe Levin

2. S Founded in 1966 by Richard M. Schulze, originally named
Sound of Music
S A few years down the road in 1983 they adopted the name
Best Buy Co. which has stuck ever since
S Once the Best Buy logo was created they were off and
running

3. S Best Buy has the controlling market share of sales in the 5
main areas of technology. TVs, Laptops, Cameras, Car
electronics, and Mp3/audio.
S 2014 revenue was $43 billion
S With more than 180,000 employees in 4,000 stores world
wide

4. S The average consumer age of best buy shoppers is 38
S Best Buy’s age group for their core audience is age 25-54
S Average household income is $75,000
S 52% of buyers are men
S 48% of buyers are women

5. S Main Goals
S Acquisition of other companies
S Expansion within current markets
S Expanding into new markets
S Build supplier base
S Achievable goals via
social media
S Build a stronger online
presence
S Increase online sales
S Further relationships with
current customers

6. S Competition
S Current state of the U.S. economy
S Product recalls
S Poor customer service experiences
S These can include on the floor employees and also Geek Squad
employees as well.

7. S Video product reviews and detailed explanations of current
large selling items.
S This allows for quick and efficient access to information
customers are looking for to compare different products.

8. All social media networks
• Builds relationships
• Creates more brand awareness
• Creates buzz about the company
• Fairly cheap form of advertising
• Very specific/ targeted

9. S Monitor all Best Buy mentions on social media sites to track the
amount of users are talking about Best Buy.
S Track number of people following Best Buy on these social media
sites prior to the implementation of this strategy, along with the
number of people following after the implementation.
S Track the search results on Google and other search engines.
S Track the number of clicks and CTR on Google AdWord

10. 35%
25%
15%
15%
10%
Allocation of Budget
Facebook
Twtter
Youtube
Google AdWord
SEO