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Surfing the Wave of Emergent Design 
Bernard O’Leary 
CallPlus Group Limited 
Your pic
“The power to make 
buildings beautiful lies in 
each of us already.” 
– Christopher Alexander
Why is Design Important?
Themes 
Planning to fail vs. failing to plan 
Collective brain-power vs. design “hero” 
Learning Objectives 
Incremental experimentation and failure as a design strategy 
Coping with fatigue; design adjustment and refactoring 
How to assess what level of design is appropriate, when 
Capture the collective design-oriented brainpower of a team
Perfectionism 
vs. 
Experimentation and Failure
Architectural Experimentation and Failure 
“Think global act local” applies 
Maintain big picture as an overall objective 
Balance level of process and design control against nature of business 
Test/fail early; rule out non-viable options and mitigate risk 
Maintain design pivot as an option
Big 
Design 
Up 
Front 
- Review
Emergent 
Design - 
Review
Agile Development 
The Theory
Agile Development 
The Reality
Some Sprints have a greater 
design component; some 
lesser 
Some functionality requires 
more infrastructural work 
We’re designing, testing and 
refactoring as we go 
We’re focussed on customer 
value as opposed to generic 
throughput 
Why’s That?
Emergent Design 
Each change in direction represents a cost 
Cost is in design adjustment and associated refactoring 
Incremental design cost is incorporated with each iteration 
Design adjustment and refactoring is uncomfortable, perhaps scary 
Like anything, the more you do it, the better you get 
The alternative is scarier – BDUF 
Help is available…
Team 
Brain 
Power
A 
Design-Oriented 
Super-Computer 
Collective brain-power outsmarts individual 
Promote discussion and experimentation 
Self-organising team as a super-computer 
Architect as a catalyst and curator of ideas
Closing Thoughts 
Collective responsibility 
Plan to fail 
No silver bullet
Thanks for listening… 
Bernard O’Leary 
CallPlus Group Limited 
Follow me @bernardoleary 
Your pic

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Bernard O'Leary - Surfing the Wave of Emergent Design

  • 1. Surfing the Wave of Emergent Design Bernard O’Leary CallPlus Group Limited Your pic
  • 2. “The power to make buildings beautiful lies in each of us already.” – Christopher Alexander
  • 3. Why is Design Important?
  • 4. Themes Planning to fail vs. failing to plan Collective brain-power vs. design “hero” Learning Objectives Incremental experimentation and failure as a design strategy Coping with fatigue; design adjustment and refactoring How to assess what level of design is appropriate, when Capture the collective design-oriented brainpower of a team
  • 6. Architectural Experimentation and Failure “Think global act local” applies Maintain big picture as an overall objective Balance level of process and design control against nature of business Test/fail early; rule out non-viable options and mitigate risk Maintain design pivot as an option
  • 7. Big Design Up Front - Review
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  • 13. Some Sprints have a greater design component; some lesser Some functionality requires more infrastructural work We’re designing, testing and refactoring as we go We’re focussed on customer value as opposed to generic throughput Why’s That?
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  • 19. Emergent Design Each change in direction represents a cost Cost is in design adjustment and associated refactoring Incremental design cost is incorporated with each iteration Design adjustment and refactoring is uncomfortable, perhaps scary Like anything, the more you do it, the better you get The alternative is scarier – BDUF Help is available…
  • 21. A Design-Oriented Super-Computer Collective brain-power outsmarts individual Promote discussion and experimentation Self-organising team as a super-computer Architect as a catalyst and curator of ideas
  • 22. Closing Thoughts Collective responsibility Plan to fail No silver bullet
  • 23. Thanks for listening… Bernard O’Leary CallPlus Group Limited Follow me @bernardoleary Your pic

Editor's Notes

  1. Talk about importance of coaching teams WRT fatigue associated with refactoring and design changes Talk about tools and techniques that enable emergent design and agile architecture; TDD, refactoring, modelling, etc
  2. Story of the shiners: http://phenomena.nationalgeographic.com/2013/01/31/the-real-wisdom-of-the-crowds/