Berger Paints was founded in 1760 in the UK and began operations in India in 1923. It is now the second largest paint company in India with a market share of nearly one-fifth. Berger Paints manufactures and markets a wide range of decorative and industrial paint products through 7 manufacturing facilities and over 15,000 dealers across India. While facing competition and challenges of raw material price fluctuations, the company is pursuing growth through new product launches, business diversification, and leveraging continued urbanization in India.