SlideShare a Scribd company logo
SWOT Analysis and Porter’s 5 Forces
Submitted by
Name UID Number
Manish Goswami 2019-1805-0001-0046
Manish Kumar Raj 2019-1805-0001-0037
Neel Sarkar 2019-1605-0001-0018
Neha Sharma 2019-1805-0001-0051
ABOUT BERGER PAINTS INDIA
• Second Largest Company in Paint Industry
• Founder: Lewis Berger
• Headquarters: Kolkata, India
• Number of employees: 3,500+ (2018)
• Chairman: Kuldip Singh Dhingra
• Multinational
Strength Weakness
• Ranks #2 as per sales Revenue
• Effective supply chain
• Green initiative
• International presence
• Wide range of products
• Diverse Customer Base
• Bad public image
• No premium alternative
• High Dependence on Decorative segment
Opportunities Threats
• Business diversification
• Increasing penetration in rural market
• Growth of real estate, automobile , and
home decor
• Innovation with changing trends
• Fluctuation in Raw material price
• Competition eroding the margin
• Threat from New Substitutes like Tiles
and Wallpapers
Porter’s Five Forces for Paint
Industry
Top Companies in Paint sector based on Revenue (2019)
Akzo Nobel
10%
Asian Paints…
Berger Paints
18%
Hardcastle
0%
Jenson Nicholso
0%
Kansai Nerolac
15%
Mitshi India
0%
Shalimar Paints
1%
Threat of New Entrants - LOW
● Asian Paints & Berger Paints alone Accounts to 75% of Revenue
among Listed Paints Companies. So it's difficult for anyone to be the
Emperor in the Paints Industry
● Working Capital Required is High. 300 different kinds of Material is
Used in the Paints Industry
● Shortage in supply of raw materials
Competitive Rivalry -Low
● About 80 % of this sector is contributed by top 3 companies
● Large company like Asian paints is the main competitor
● Unorganized sector
Bargaining Power of Supplier - Medium
● Over 300 Raw materials are required which includes Solvents, Pigments, Binders,
Additives etc
● Titanium Dioxide is a Key Ingredient used which have huge shortage hence supplier can
bargain
● Import of raw materials
● High fluctuation of price in raw materials
Bargaining Power of Buyer - Medium
● Industry and household are the main customer for the industry
● Price Sensitive
Threat of Substitutes - Low
• In Rural Areas Lime wash is used as a Substitute
• Wallpaper is Used as a Substitute
• People Use Marbles in case of Paintings as well
Competitive
Rivalry
(Low)
Threat of
Substitutes
(Low)
Threat of New
Entrants (Low)
Bargaining
Power
of
Buyer
(Medium)
Bargaining Power of
Supplier (Medium)
SWOT Analysis of Berger Paints and Porter's 5 Forces Analysis for Paints Industry

More Related Content

What's hot

Asian paints group 5
Asian paints group 5Asian paints group 5
Asian paints group 5
milan agrawal
 
Summer internship project report berger paints marketring
Summer internship project report berger paints marketringSummer internship project report berger paints marketring
Summer internship project report berger paints marketring
Ritwick Banerjee
 
Asian paint final ppt
Asian paint final pptAsian paint final ppt
Asian paint final ppt
Nikhil Hulwan
 
MBA Asian paints porject
MBA Asian paints porjectMBA Asian paints porject
MBA Asian paints porject
Achut B Roogi
 
Strategy of Asian Paints
Strategy of Asian PaintsStrategy of Asian Paints
Strategy of Asian Paints
Akanksha Gohil
 
44782537 asian-paints-final-ppt
44782537 asian-paints-final-ppt44782537 asian-paints-final-ppt
44782537 asian-paints-final-ppt
Shouri Vangala
 
Asian paints marketing analysis
Asian paints marketing analysisAsian paints marketing analysis
Asian paints marketing analysis
SanhitaGhosh8
 
Asian paints
Asian paintsAsian paints
Asian paints
Ayesha Siddika
 
Project Report on berger paints
Project Report on berger paintsProject Report on berger paints
Project Report on berger paints
Rishiraj Das
 
Asian paints marketing
Asian paints marketingAsian paints marketing
Asian paints marketing
Mehul Rasadiya
 
INTERNSHIP REPORT ON BERGER PAINTS -SMIT GOSASLIYA
INTERNSHIP REPORT ON BERGER PAINTS -SMIT GOSASLIYAINTERNSHIP REPORT ON BERGER PAINTS -SMIT GOSASLIYA
INTERNSHIP REPORT ON BERGER PAINTS -SMIT GOSASLIYA
smit gosaliya
 
Product Life Cycle Analysis for Berger Paints
Product Life Cycle Analysis for Berger PaintsProduct Life Cycle Analysis for Berger Paints
Product Life Cycle Analysis for Berger Paints
Neel Sarkar
 
Asian paints Strategy of growth
Asian paints Strategy of growthAsian paints Strategy of growth
Asian paints Strategy of growth
Udit Jain
 
Asian paints- Product mix
Asian paints- Product mixAsian paints- Product mix
Asian paints- Product mix
Niraj Kumar
 
Internship report on Berger paints mba 2015-17
Internship report on Berger paints mba 2015-17Internship report on Berger paints mba 2015-17
Internship report on Berger paints mba 2015-17
Akansh Chand
 
Analysis on Indian Paint Industry(A2A Final)
Analysis on Indian Paint Industry(A2A Final)Analysis on Indian Paint Industry(A2A Final)
Analysis on Indian Paint Industry(A2A Final)
Bengal Institute of Business Study
 
Asianpaints ppt
Asianpaints pptAsianpaints ppt
Asianpaints ppt
vivekkwatra099
 
Expansion of the Market of Berger Paints Through Alternative Distribution Cha...
Expansion of the Market of Berger Paints Through Alternative Distribution Cha...Expansion of the Market of Berger Paints Through Alternative Distribution Cha...
Expansion of the Market of Berger Paints Through Alternative Distribution Cha...
Abhi Chauhan
 
Berger paints
Berger paintsBerger paints
Berger paints
Ravi Verma
 
Asian paints final 1
Asian paints final 1Asian paints final 1
Asian paints final 1
Ajay Patel
 

What's hot (20)

Asian paints group 5
Asian paints group 5Asian paints group 5
Asian paints group 5
 
Summer internship project report berger paints marketring
Summer internship project report berger paints marketringSummer internship project report berger paints marketring
Summer internship project report berger paints marketring
 
Asian paint final ppt
Asian paint final pptAsian paint final ppt
Asian paint final ppt
 
MBA Asian paints porject
MBA Asian paints porjectMBA Asian paints porject
MBA Asian paints porject
 
Strategy of Asian Paints
Strategy of Asian PaintsStrategy of Asian Paints
Strategy of Asian Paints
 
44782537 asian-paints-final-ppt
44782537 asian-paints-final-ppt44782537 asian-paints-final-ppt
44782537 asian-paints-final-ppt
 
Asian paints marketing analysis
Asian paints marketing analysisAsian paints marketing analysis
Asian paints marketing analysis
 
Asian paints
Asian paintsAsian paints
Asian paints
 
Project Report on berger paints
Project Report on berger paintsProject Report on berger paints
Project Report on berger paints
 
Asian paints marketing
Asian paints marketingAsian paints marketing
Asian paints marketing
 
INTERNSHIP REPORT ON BERGER PAINTS -SMIT GOSASLIYA
INTERNSHIP REPORT ON BERGER PAINTS -SMIT GOSASLIYAINTERNSHIP REPORT ON BERGER PAINTS -SMIT GOSASLIYA
INTERNSHIP REPORT ON BERGER PAINTS -SMIT GOSASLIYA
 
Product Life Cycle Analysis for Berger Paints
Product Life Cycle Analysis for Berger PaintsProduct Life Cycle Analysis for Berger Paints
Product Life Cycle Analysis for Berger Paints
 
Asian paints Strategy of growth
Asian paints Strategy of growthAsian paints Strategy of growth
Asian paints Strategy of growth
 
Asian paints- Product mix
Asian paints- Product mixAsian paints- Product mix
Asian paints- Product mix
 
Internship report on Berger paints mba 2015-17
Internship report on Berger paints mba 2015-17Internship report on Berger paints mba 2015-17
Internship report on Berger paints mba 2015-17
 
Analysis on Indian Paint Industry(A2A Final)
Analysis on Indian Paint Industry(A2A Final)Analysis on Indian Paint Industry(A2A Final)
Analysis on Indian Paint Industry(A2A Final)
 
Asianpaints ppt
Asianpaints pptAsianpaints ppt
Asianpaints ppt
 
Expansion of the Market of Berger Paints Through Alternative Distribution Cha...
Expansion of the Market of Berger Paints Through Alternative Distribution Cha...Expansion of the Market of Berger Paints Through Alternative Distribution Cha...
Expansion of the Market of Berger Paints Through Alternative Distribution Cha...
 
Berger paints
Berger paintsBerger paints
Berger paints
 
Asian paints final 1
Asian paints final 1Asian paints final 1
Asian paints final 1
 

Similar to SWOT Analysis of Berger Paints and Porter's 5 Forces Analysis for Paints Industry

Paint industry
Paint industry Paint industry
Paint industry
Prakhar Omar
 
Asian Paints PPT
Asian Paints PPTAsian Paints PPT
Asian Paints PPT
Siddhartha Ghose
 
A project report on Lewis Berger (exterior wall coating)
A project report on Lewis Berger (exterior wall coating)A project report on Lewis Berger (exterior wall coating)
A project report on Lewis Berger (exterior wall coating)
AasthaThakur14
 
India paint industry opportunity analysis 2018
India paint industry opportunity analysis 2018India paint industry opportunity analysis 2018
India paint industry opportunity analysis 2018
Rajesh Sarma
 
Final presentation berger
 Final presentation berger Final presentation berger
Final presentation berger
Arjama Mukherjee
 
Market analysis : Asian Paints
Market analysis : Asian Paints Market analysis : Asian Paints
Market analysis : Asian Paints
Vishakha Choudhary
 
paint industry
paint industrypaint industry
paint industry
Preeyam Tolia
 
Paint and Coatings Manufacturing Industry. Project Opportunities in Paint Man...
Paint and Coatings Manufacturing Industry. Project Opportunities in Paint Man...Paint and Coatings Manufacturing Industry. Project Opportunities in Paint Man...
Paint and Coatings Manufacturing Industry. Project Opportunities in Paint Man...
Ajjay Kumar Gupta
 
CASE STUDY_unlocked.pdf
CASE STUDY_unlocked.pdfCASE STUDY_unlocked.pdf
CASE STUDY_unlocked.pdf
ShivamYadav8517
 
CASE STUDY.pdf
CASE STUDY.pdfCASE STUDY.pdf
CASE STUDY.pdf
ShivamYadav8517
 
Analysis of Paint Industry, Modes of Packaging and Usage of TIN in Paint Indu...
Analysis of Paint Industry, Modes of Packaging and Usage of TIN in Paint Indu...Analysis of Paint Industry, Modes of Packaging and Usage of TIN in Paint Indu...
Analysis of Paint Industry, Modes of Packaging and Usage of TIN in Paint Indu...
Sautrik D. Mantrani
 
Demand Analysis of Asian Paints Emulsions
Demand Analysis of Asian Paints EmulsionsDemand Analysis of Asian Paints Emulsions
Demand Analysis of Asian Paints Emulsions
guest395c348
 
Vibu nandhan
Vibu nandhanVibu nandhan
Vibu nandhan
Dimitiar Berbatov
 
Presentation on Industrial analysis of Paint Industry
Presentation on Industrial analysis of Paint IndustryPresentation on Industrial analysis of Paint Industry
Presentation on Industrial analysis of Paint Industry
Jaya Saxena
 
Asian Paint
Asian Paint Asian Paint
Asian Paint
Awanish singh
 
Sherwin Williams
Sherwin WilliamsSherwin Williams
Sherwin Williams
Pankaj Rawat
 
Beacon October 2015
Beacon October 2015Beacon October 2015
Perception and buying behavior of paint dealer towards berger paint
Perception and buying behavior of paint dealer towards berger paintPerception and buying behavior of paint dealer towards berger paint
Perception and buying behavior of paint dealer towards berger paint
Apurv Deshmukh
 
5 FORCE ANALYSIS OF THE CEMENT INDUSTRY IN INDIA
5 FORCE ANALYSIS OF THE  CEMENT INDUSTRY IN INDIA5 FORCE ANALYSIS OF THE  CEMENT INDUSTRY IN INDIA
5 FORCE ANALYSIS OF THE CEMENT INDUSTRY IN INDIA
Rohit Digra
 
Paints
PaintsPaints
Paints
Vikas Dalmia
 

Similar to SWOT Analysis of Berger Paints and Porter's 5 Forces Analysis for Paints Industry (20)

Paint industry
Paint industry Paint industry
Paint industry
 
Asian Paints PPT
Asian Paints PPTAsian Paints PPT
Asian Paints PPT
 
A project report on Lewis Berger (exterior wall coating)
A project report on Lewis Berger (exterior wall coating)A project report on Lewis Berger (exterior wall coating)
A project report on Lewis Berger (exterior wall coating)
 
India paint industry opportunity analysis 2018
India paint industry opportunity analysis 2018India paint industry opportunity analysis 2018
India paint industry opportunity analysis 2018
 
Final presentation berger
 Final presentation berger Final presentation berger
Final presentation berger
 
Market analysis : Asian Paints
Market analysis : Asian Paints Market analysis : Asian Paints
Market analysis : Asian Paints
 
paint industry
paint industrypaint industry
paint industry
 
Paint and Coatings Manufacturing Industry. Project Opportunities in Paint Man...
Paint and Coatings Manufacturing Industry. Project Opportunities in Paint Man...Paint and Coatings Manufacturing Industry. Project Opportunities in Paint Man...
Paint and Coatings Manufacturing Industry. Project Opportunities in Paint Man...
 
CASE STUDY_unlocked.pdf
CASE STUDY_unlocked.pdfCASE STUDY_unlocked.pdf
CASE STUDY_unlocked.pdf
 
CASE STUDY.pdf
CASE STUDY.pdfCASE STUDY.pdf
CASE STUDY.pdf
 
Analysis of Paint Industry, Modes of Packaging and Usage of TIN in Paint Indu...
Analysis of Paint Industry, Modes of Packaging and Usage of TIN in Paint Indu...Analysis of Paint Industry, Modes of Packaging and Usage of TIN in Paint Indu...
Analysis of Paint Industry, Modes of Packaging and Usage of TIN in Paint Indu...
 
Demand Analysis of Asian Paints Emulsions
Demand Analysis of Asian Paints EmulsionsDemand Analysis of Asian Paints Emulsions
Demand Analysis of Asian Paints Emulsions
 
Vibu nandhan
Vibu nandhanVibu nandhan
Vibu nandhan
 
Presentation on Industrial analysis of Paint Industry
Presentation on Industrial analysis of Paint IndustryPresentation on Industrial analysis of Paint Industry
Presentation on Industrial analysis of Paint Industry
 
Asian Paint
Asian Paint Asian Paint
Asian Paint
 
Sherwin Williams
Sherwin WilliamsSherwin Williams
Sherwin Williams
 
Beacon October 2015
Beacon October 2015Beacon October 2015
Beacon October 2015
 
Perception and buying behavior of paint dealer towards berger paint
Perception and buying behavior of paint dealer towards berger paintPerception and buying behavior of paint dealer towards berger paint
Perception and buying behavior of paint dealer towards berger paint
 
5 FORCE ANALYSIS OF THE CEMENT INDUSTRY IN INDIA
5 FORCE ANALYSIS OF THE  CEMENT INDUSTRY IN INDIA5 FORCE ANALYSIS OF THE  CEMENT INDUSTRY IN INDIA
5 FORCE ANALYSIS OF THE CEMENT INDUSTRY IN INDIA
 
Paints
PaintsPaints
Paints
 

Recently uploaded

A presentation that explain the Power BI Licensing
A presentation that explain the Power BI LicensingA presentation that explain the Power BI Licensing
A presentation that explain the Power BI Licensing
AlessioFois2
 
Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...
Bill641377
 
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataPredictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Kiwi Creative
 
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdfUdemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Fernanda Palhano
 
Intelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicineIntelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicine
AndrzejJarynowski
 
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
Timothy Spann
 
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
v7oacc3l
 
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
nuttdpt
 
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
nyfuhyz
 
一比一原版(Chester毕业证书)切斯特大学毕业证如何办理
一比一原版(Chester毕业证书)切斯特大学毕业证如何办理一比一原版(Chester毕业证书)切斯特大学毕业证如何办理
一比一原版(Chester毕业证书)切斯特大学毕业证如何办理
74nqk8xf
 
一比一原版(Coventry毕业证书)考文垂大学毕业证如何办理
一比一原版(Coventry毕业证书)考文垂大学毕业证如何办理一比一原版(Coventry毕业证书)考文垂大学毕业证如何办理
一比一原版(Coventry毕业证书)考文垂大学毕业证如何办理
74nqk8xf
 
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
74nqk8xf
 
Experts live - Improving user adoption with AI
Experts live - Improving user adoption with AIExperts live - Improving user adoption with AI
Experts live - Improving user adoption with AI
jitskeb
 
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
Timothy Spann
 
DSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelinesDSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelines
Timothy Spann
 
一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
aqzctr7x
 
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
Walaa Eldin Moustafa
 
State of Artificial intelligence Report 2023
State of Artificial intelligence Report 2023State of Artificial intelligence Report 2023
State of Artificial intelligence Report 2023
kuntobimo2016
 
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
zsjl4mimo
 
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
g4dpvqap0
 

Recently uploaded (20)

A presentation that explain the Power BI Licensing
A presentation that explain the Power BI LicensingA presentation that explain the Power BI Licensing
A presentation that explain the Power BI Licensing
 
Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...
 
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataPredictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
 
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdfUdemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
Udemy_2024_Global_Learning_Skills_Trends_Report (1).pdf
 
Intelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicineIntelligence supported media monitoring in veterinary medicine
Intelligence supported media monitoring in veterinary medicine
 
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
 
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
 
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
 
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
 
一比一原版(Chester毕业证书)切斯特大学毕业证如何办理
一比一原版(Chester毕业证书)切斯特大学毕业证如何办理一比一原版(Chester毕业证书)切斯特大学毕业证如何办理
一比一原版(Chester毕业证书)切斯特大学毕业证如何办理
 
一比一原版(Coventry毕业证书)考文垂大学毕业证如何办理
一比一原版(Coventry毕业证书)考文垂大学毕业证如何办理一比一原版(Coventry毕业证书)考文垂大学毕业证如何办理
一比一原版(Coventry毕业证书)考文垂大学毕业证如何办理
 
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
一比一原版(牛布毕业证书)牛津布鲁克斯大学毕业证如何办理
 
Experts live - Improving user adoption with AI
Experts live - Improving user adoption with AIExperts live - Improving user adoption with AI
Experts live - Improving user adoption with AI
 
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
 
DSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelinesDSSML24_tspann_CodelessGenerativeAIPipelines
DSSML24_tspann_CodelessGenerativeAIPipelines
 
一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
 
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
 
State of Artificial intelligence Report 2023
State of Artificial intelligence Report 2023State of Artificial intelligence Report 2023
State of Artificial intelligence Report 2023
 
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(Harvard毕业证书)哈佛大学毕业证如何办理
 
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
 

SWOT Analysis of Berger Paints and Porter's 5 Forces Analysis for Paints Industry

  • 1. SWOT Analysis and Porter’s 5 Forces
  • 2. Submitted by Name UID Number Manish Goswami 2019-1805-0001-0046 Manish Kumar Raj 2019-1805-0001-0037 Neel Sarkar 2019-1605-0001-0018 Neha Sharma 2019-1805-0001-0051
  • 3. ABOUT BERGER PAINTS INDIA • Second Largest Company in Paint Industry • Founder: Lewis Berger • Headquarters: Kolkata, India • Number of employees: 3,500+ (2018) • Chairman: Kuldip Singh Dhingra • Multinational
  • 4.
  • 5. Strength Weakness • Ranks #2 as per sales Revenue • Effective supply chain • Green initiative • International presence • Wide range of products • Diverse Customer Base • Bad public image • No premium alternative • High Dependence on Decorative segment
  • 6. Opportunities Threats • Business diversification • Increasing penetration in rural market • Growth of real estate, automobile , and home decor • Innovation with changing trends • Fluctuation in Raw material price • Competition eroding the margin • Threat from New Substitutes like Tiles and Wallpapers
  • 7. Porter’s Five Forces for Paint Industry
  • 8. Top Companies in Paint sector based on Revenue (2019) Akzo Nobel 10% Asian Paints… Berger Paints 18% Hardcastle 0% Jenson Nicholso 0% Kansai Nerolac 15% Mitshi India 0% Shalimar Paints 1%
  • 9. Threat of New Entrants - LOW ● Asian Paints & Berger Paints alone Accounts to 75% of Revenue among Listed Paints Companies. So it's difficult for anyone to be the Emperor in the Paints Industry ● Working Capital Required is High. 300 different kinds of Material is Used in the Paints Industry ● Shortage in supply of raw materials
  • 10. Competitive Rivalry -Low ● About 80 % of this sector is contributed by top 3 companies ● Large company like Asian paints is the main competitor ● Unorganized sector
  • 11. Bargaining Power of Supplier - Medium ● Over 300 Raw materials are required which includes Solvents, Pigments, Binders, Additives etc ● Titanium Dioxide is a Key Ingredient used which have huge shortage hence supplier can bargain ● Import of raw materials ● High fluctuation of price in raw materials
  • 12. Bargaining Power of Buyer - Medium ● Industry and household are the main customer for the industry ● Price Sensitive
  • 13. Threat of Substitutes - Low • In Rural Areas Lime wash is used as a Substitute • Wallpaper is Used as a Substitute • People Use Marbles in case of Paintings as well
  • 14. Competitive Rivalry (Low) Threat of Substitutes (Low) Threat of New Entrants (Low) Bargaining Power of Buyer (Medium) Bargaining Power of Supplier (Medium)