Berger Paint PPT
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This document provides information about Shuvadip Shaw, their roll number and section for PGDM III. It then summarizes the key strengths, weaknesses, opportunities and threats for Berger Paints based on a SWOT analysis. Some strengths include their brand perception and market share in India. Weaknesses include dependence on the decorative segment and potential health issues from lead. Opportunities exist in new products and market expansion. Threats include new competition and raw material price fluctuations. The document also briefly mentions Berger Paints' product life cycle, global presence and revenue sources.
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Berger paints
Berger Paints India Ltd is an Indian paint company founded in 1923 and headquartered in Kolkata. It has operations in India, Nepal, Russia, and Poland, and competes with companies like Asian Paints and Nerolac. The company generates over Rs. 4,000 crore annually in revenue and employs over 2,800 people. Berger Paints aims to be the most admired Indian paint company through innovative product offerings and excellent customer service, while maintaining environmentally friendly practices. It is currently expanding several production facilities in India to increase capacity.
Berger paints
Berger Paints India Limited is an Indian paint company founded in 1923 and headquartered in Kolkata. It is India's second largest decorative paint company with a market share of 19% and a distribution network of over 82 stock points and 12,000 retailers. Berger Paints reported revenues of 3000 crore (US$460 million) and profits of 177 crore (US$27 million) in 2009, employing 2,300 workers.
Asian paints- Product mix
Asian Paints is India's leading paint company with a group turnover of Rs. 170.85 billion. It operates in 16 countries and has 25 paint manufacturing facilities worldwide serving over 65 countries. Asian Paints manufactures a wide range of paints for decorative and industrial use under various brands and subsidiaries. It has 9 major product lines including interior walls, exterior walls, wood finishes, and metal finishes. Within each product line it offers different product ranges, depths, and consistency to appeal to various market segments.
BERGER PAINT FINAL PRESENTATION (INTERIOR WALL COATING)
INDIAN PAINT INDUSTRY
PORTER’S FIVE FORCES
CONTRIBUTION TO GDP
REASONS FOR GROWTH OF PAINT INDUSTRY
PROSPECTS
COMPANY OVERVIEW
SWOT ANALYSIS
COMPANY NEWS
COMPETITOR ANALYSIS
PRODUCT
MARKETING MIX
STP OF THE PRODUCT
PLC OF THE PRODUCT
ORGANIZATION STRUCTURE
RECRUITMENT SOURCES
SELECTION PROCESS
ORGANIZATION CULTURE
CAREER PLANNING
TRAINING & DEVELOPMENT
BUSINESS FINANCE
PPT on Berger Paints 2015-17
This presentation analyzes potential new dealers for Berger Paints in Udaipur City. Berger Paints has been in operation since 1923 and is headquartered in Kolkata. The presentation outlines Berger Paints' key people, objectives of exploring opportunities in Udaipur City, research methodology used including primary and secondary data collection, findings that Asian Paints has a strong monopoly in Udaipur City while Berger Paints has a weak market capture. Recommendations include emphasizing alternate distribution channels, rural markets, and improved transportation.
Winter internship project on berger paints
Berger Paints conducted a survey of its master painters and lift and win points program. The objectives were to collect painter details, verify inactive painters, survey tool usage, and help painters increase their points. Most painters were satisfied with paint quality but wanted more quantity. Interior paints were more popular than exterior. Painters were unwilling to buy expensive machines. It was difficult for many painters to increase their points. Recommendations included improved training, rewards, customer service, and education on company schemes.
Final presentation berger
Berger Paints contributes 18% to the chemical sector's GDP and 13% to India's overall GDP. It has experienced historical growth due to rising incomes, urbanization, and the development of the real estate sector. As the second largest paint company in India, Berger faces medium competition and supplier power according to Porter's five forces analysis. Founded in 1923, Berger is headquartered in Kolkata and has a national and global presence with annual sales of Rs. 3600 crore.
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The document provides information on the paint industry in India. It notes that the industry has two main market segments - industrial paints used for corrosion protection and decorative paints used to protect buildings. The industry is expected to grow 12-13% annually over the next 5 years. The unorganized sector currently controls around 35% of the market. It also provides details on leading companies in the industry like Asian Paints, Berger Paints, and Kansai Nerolac.
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Berger paints
Berger Paints India Ltd is an Indian paint company founded in 1923 and headquartered in Kolkata. It has operations in India, Nepal, Russia, and Poland, and competes with companies like Asian Paints and Nerolac. The company generates over Rs. 4,000 crore annually in revenue and employs over 2,800 people. Berger Paints aims to be the most admired Indian paint company through innovative product offerings and excellent customer service, while maintaining environmentally friendly practices. It is currently expanding several production facilities in India to increase capacity.
Berger paints
Berger Paints India Limited is an Indian paint company founded in 1923 and headquartered in Kolkata. It is India's second largest decorative paint company with a market share of 19% and a distribution network of over 82 stock points and 12,000 retailers. Berger Paints reported revenues of 3000 crore (US$460 million) and profits of 177 crore (US$27 million) in 2009, employing 2,300 workers.
Asian paints- Product mix
Asian Paints is India's leading paint company with a group turnover of Rs. 170.85 billion. It operates in 16 countries and has 25 paint manufacturing facilities worldwide serving over 65 countries. Asian Paints manufactures a wide range of paints for decorative and industrial use under various brands and subsidiaries. It has 9 major product lines including interior walls, exterior walls, wood finishes, and metal finishes. Within each product line it offers different product ranges, depths, and consistency to appeal to various market segments.
BERGER PAINT FINAL PRESENTATION (INTERIOR WALL COATING)
INDIAN PAINT INDUSTRY
PORTER’S FIVE FORCES
CONTRIBUTION TO GDP
REASONS FOR GROWTH OF PAINT INDUSTRY
PROSPECTS
COMPANY OVERVIEW
SWOT ANALYSIS
COMPANY NEWS
COMPETITOR ANALYSIS
PRODUCT
MARKETING MIX
STP OF THE PRODUCT
PLC OF THE PRODUCT
ORGANIZATION STRUCTURE
RECRUITMENT SOURCES
SELECTION PROCESS
ORGANIZATION CULTURE
CAREER PLANNING
TRAINING & DEVELOPMENT
BUSINESS FINANCE
PPT on Berger Paints 2015-17
This presentation analyzes potential new dealers for Berger Paints in Udaipur City. Berger Paints has been in operation since 1923 and is headquartered in Kolkata. The presentation outlines Berger Paints' key people, objectives of exploring opportunities in Udaipur City, research methodology used including primary and secondary data collection, findings that Asian Paints has a strong monopoly in Udaipur City while Berger Paints has a weak market capture. Recommendations include emphasizing alternate distribution channels, rural markets, and improved transportation.
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Berger Paints conducted a survey of its master painters and lift and win points program. The objectives were to collect painter details, verify inactive painters, survey tool usage, and help painters increase their points. Most painters were satisfied with paint quality but wanted more quantity. Interior paints were more popular than exterior. Painters were unwilling to buy expensive machines. It was difficult for many painters to increase their points. Recommendations included improved training, rewards, customer service, and education on company schemes.
Final presentation berger
Berger Paints contributes 18% to the chemical sector's GDP and 13% to India's overall GDP. It has experienced historical growth due to rising incomes, urbanization, and the development of the real estate sector. As the second largest paint company in India, Berger faces medium competition and supplier power according to Porter's five forces analysis. Founded in 1923, Berger is headquartered in Kolkata and has a national and global presence with annual sales of Rs. 3600 crore.
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The document provides information on the paint industry in India. It notes that the industry has two main market segments - industrial paints used for corrosion protection and decorative paints used to protect buildings. The industry is expected to grow 12-13% annually over the next 5 years. The unorganized sector currently controls around 35% of the market. It also provides details on leading companies in the industry like Asian Paints, Berger Paints, and Kansai Nerolac.
Expansion of the Market of Berger Paints Through Alternative Distribution Cha...
This document appears to be a summer internship project report submitted by Abhishek Kumar towards the completion of an MBA program. The report focuses on expanding the market of Berger Paint in India through alternative distribution channels. It provides an overview of the paint industry in India and Berger Paint's company profile. It then outlines the research methodology and findings from interviewing prospective dealers in cement, steel, plywood and tiles to assess their potential as alternative distribution channels for Berger Paint.
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The document provides information about the Indian paint industry and Asian Paints. It discusses that the Indian paint industry has grown at a CAGR of 12-13% and is estimated at Rs. 170 billion. Asian Paints is the largest paint company in India with over 30% market share in decorative paints. It offers a wide range of paints including decorative, industrial, automotive paints. The document performs a SWOT and competitor analysis of Asian Paints and discusses its distribution network, product portfolio, and strategies to influence consumer buying behavior.
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The document discusses the Indian paint industry and Asian Paints. It provides an overview of the paint sector in India, noting it is valued at Rs. 24,500 million and growing at 15% annually. The industry is made up of 75% organized sector and 25% unorganized sector. Asian Paints is one of the largest paint companies in India, with a turnover of Rs. 109.70 billion and a global presence. It discusses Asian Paints' segmentation, pricing, placement, promotion strategies and cultural shifts in the industry. Threats from substitutes like wallpaper and threats from new design trends are also summarized.
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Asian Paints is India's largest paint company established in 1942. It has a turnover of Rs. 109.70 billion and operates in 17 countries with 25 manufacturing facilities worldwide serving over 65 countries. The company has a 50% joint venture with PPG Inc. for automotive coatings and another 50% JV with PPG for industrial coatings. Asian Paints has a presence in South Asia, Southeast Asia, the Middle East, the Pacific and the Caribbean. It is the largest paint company in 11 countries that it operates in. The company manufactures decorative and industrial paints as well as provides home painting services. Its major competitors in India include Nerolac, Berger and ICI.
Berger Paints Bangladesh LTD. PPT
Berger is one of the oldest names in paint industry tracing back to 1760. Lewis Berger, a German national, founded dye and pigment making business in England. Berger is one of the most renowned companies in Bangladesh. It is one of the most technologically advanced companies in Bangladesh. With more than 250 years of rich heritage, Berger manufactures world class paints for all kind of substrates. Over the decades, Berger has evolved to become the leading paint solutions provider in this country and has diversified into every sphere of the industry– from Decorative Paints to Industrial, Marine and Powder Coatings. Berger has invested more in technology and Research & Development (R&D) than any other manufacturer in this market. It sources raw materials from some of the best known names in the world: ExxonMobil, DuPont, BASF, BYK, Cristal and Shell to name a few. The superior quality of Berger’s products has been possible because of its advanced plants and strict quality controls equal to the best international standards. Investment in technology and plant capacity is even more evident from the establishment of Powder Coating and Emulsion plants at the Dhaka factory. The state-of-the-art Dhaka factory is an addition to Berger’s capacity, making it the paint giant in Bangladesh.
With its strong distribution network, Berger has reached almost every corner of Bangladesh. The nationwide dealer network, supported by sales depots strategically located at Dhaka, Chattogram, Rajshahi, Khulna, Bogura, Sylhet, Cumilla, Mymensingh, Barishal, Rangpur, Feni and Brahmanbaria has enabled them to strategically cater to all parts of the country.
We have visited Berger Chittagong factory which located in 27-D, FIDC Road, Kalurghat Heavy Industrial Area, Chattogram-4212. In 1970, Berger Paints Bangladesh Limited (BPBL), erstwhile Jenson & Nicholson, had set up its paint factory in Chittagong. The shareholders were Jenson & Nicholson (J & N), Duncan Macneil & Co. Limited and Dada Group. Chittagong factory handles decorative as well as industrial paints. This factory supplies products to the Chittagong division and Sylhet division. The product range includes all types of Decorative Paints, specialized outdoor paints to protect against adverse weather conditions, Color Bank, Superior Marine Paints, Textured Coatings, Heat Resistant Paints, Roofing Compounds, Epoxies and Powder Coatings. In each of these product categories, Berger has been the pioneer. Berger also provides customer support; connecting consumers to technology through specialized Home Decor service; giving free technical advice on surface preparation, color consultancy, special color schemes etc. To bolster customer satisfaction, Berger launched Breathe Easy- the first odorless paint solution in Bangladesh. The company also maintained Innova Wood Coating, PowerBond adhesive, Vehicle Refinish and TexBond textile chemicals to cater to the needs of the customers.
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Berger Paints Bangladesh LTD. PPT
Berger is one of the oldest names in paint industry tracing back to 1760. Lewis Berger, a German national, founded dye and pigment making business in England. Berger is one of the most renowned companies in Bangladesh. It is one of the most technologically advanced companies in Bangladesh. With more than 250 years of rich heritage, Berger manufactures world class paints for all kind of substrates. Over the decades, Berger has evolved to become the leading paint solutions provider in this country and has diversified into every sphere of the industry– from Decorative Paints to Industrial, Marine and Powder Coatings. Berger has invested more in technology and Research & Development (R&D) than any other manufacturer in this market. It sources raw materials from some of the best known names in the world: ExxonMobil, DuPont, BASF, BYK, Cristal and Shell to name a few. The superior quality of Berger’s products has been possible because of its advanced plants and strict quality controls equal to the best international standards. Investment in technology and plant capacity is even more evident from the establishment of Powder Coating and Emulsion plants at the Dhaka factory. The state-of-the-art Dhaka factory is an addition to Berger’s capacity, making it the paint giant in Bangladesh.
With its strong distribution network, Berger has reached almost every corner of Bangladesh. The nationwide dealer network, supported by sales depots strategically located at Dhaka, Chattogram, Rajshahi, Khulna, Bogura, Sylhet, Cumilla, Mymensingh, Barishal, Rangpur, Feni and Brahmanbaria has enabled them to strategically cater to all parts of the country.
We have visited Berger Chittagong factory which located in 27-D, FIDC Road, Kalurghat Heavy Industrial Area, Chattogram-4212. In 1970, Berger Paints Bangladesh Limited (BPBL), erstwhile Jenson & Nicholson, had set up its paint factory in Chittagong. The shareholders were Jenson & Nicholson (J & N), Duncan Macneil & Co. Limited and Dada Group. Chittagong factory handles decorative as well as industrial paints. This factory supplies products to the Chittagong division and Sylhet division. The product range includes all types of Decorative Paints, specialized outdoor paints to protect against adverse weather conditions, Color Bank, Superior Marine Paints, Textured Coatings, Heat Resistant Paints, Roofing Compounds, Epoxies and Powder Coatings. In each of these product categories, Berger has been the pioneer. Berger also provides customer support; connecting consumers to technology through specialized Home Decor service; giving free technical advice on surface preparation, color consultancy, special color schemes etc. To bolster customer satisfaction, Berger launched Breathe Easy- the first odorless paint solution in Bangladesh. The company also maintained Innova Wood Coating, PowerBond adhesive, Vehicle Refinish and TexBond textile chemicals to cater to the needs of the customers.
Berger paints
The document discusses Berger Paints, a Pakistani paint manufacturer. It provides a brief history of the company, noting that it was established in 1950 and began paint production in 1955. It discusses Berger Paints' vision, mission, values, product segments, competitors, and objectives to increase its market share and consumer awareness among upper-class Pakistanis. The document also outlines a proposed social media marketing campaign for Berger Paints on Facebook to help achieve these objectives.
Paint Industry : A Glimpse
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It covers two world class paint companies (AkzoNobel & Asian Paints).
Product Life Cycle Analysis for Berger Paints
This Slideshow is about the Product Life Cycle Analysis of Berger Paints. Along with it the Various Products in Different Stages are discussed here
Lewis Berger Paints
Berger Paints is the second largest paint company in India with a history dating back to 1760. It offers a wide range of interior and exterior paint products across different price segments. For interiors, it provides emulsions, distempers, and designer finishes. Exterior products include emulsions, primers, and specialized coatings. Berger aims to offer innovative, high-quality paints and coatings using advanced technology to meet customer needs in both residential and commercial/industrial sectors.
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Summer internship project report berger paints marketring
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Asian Paints and Berger Paints are the two largest players in the Indian decorative paint segment, with over 80% of revenues coming from decorative paints. Kansai Nerolac is the leader in the industrial paints segment, with around 45% of revenues from industrial paints. Asian Paints has the largest market share in the Indian paint industry at 39%, followed by Berger Paints at 12% and Kansai Nerolac at 11%. The report provides an overview of the key players in the Indian paint industry and discusses factors driving growth in the decorative and industrial paint segments.
Indian Paint Industry
Detailed analysis of Indian Paint Industry considering all the scenario related to impact of Covid-19 and post Covid-19 measures
Mobile Industry Case Study
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Marketing Strategies Of MRF
MRF is a leading manufacturer and exporter of tires, conveyor belts, and paints headquartered in Chennai, India. It has 7 manufacturing plants in South India and over 2,500 distribution outlets across India and 65 other countries. MRF differentiates itself through high quality and durable products. It targets individual car owners as well as automotive companies. While it faces competition on factors like price and performance, MRF maintains its leadership through innovation, loyal customers, and financial strength.
Samsung & Micromax -comparative Marketing analysis of Mobile handset industry
The document discusses India's mobile handset industry. It notes that competition within the crowded market is intense, with over 50 manufacturers now selling products, most focusing on low-cost feature phones. India is the fastest growing market in Asia/Pacific, with quarterly growth of 27% in Q3 2014. Market leader Samsung's market share fell to 20% in Q4 2014 as Micromax overtook it to become the leading supplier with 22% market share, demonstrating the competitiveness of the industry. The document examines key players and market shares, drivers of growth, and strategies of Micromax and Samsung.
Paints
The document provides an overview of the Indian paints industry, including its history, key players, market characteristics, trends, and consumer behavior. It discusses the four main players in the industry (Asian Paints, Goodlass Nerolac, ICI Paints, Berger Paints), their market shares, brands, and strategies. The paints industry in India is growing steadily and expected to further consolidate, driven by increasing housing, automotive, and infrastructure development. Per capita consumption of paint is low in India compared to other countries, indicating further growth potential.
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- The report recommends buying PPG Industries stock, issuing a target price of $213, implying an 18% return.
- PPG Industries is a large specialty chemicals company and top coatings manufacturer with products in six business segments sold in nearly 70 countries.
- The company has low risk and strong management, with improved financial performance in 2013 including increased revenues, net income, margins, and acquisition of AkzoNobel's architectural coatings business.
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Rider motors ppt
RIDER Motors is an automotive company that produces vehicles targeting different market segments. Over 5 years, it has seen increasing sales volumes and a 40% jump in productivity even with rising wage costs. While it faced losses in the first two years, it has since recovered and achieved a 200% increase in profits from the lowest point. Going forward, the company plans to focus on value engineering, investing more in R&D, launching new models and variants, expanding promotions, and overcoming challenges around costs, market share, and maintaining stakeholder trust.
Dealers preference towards paint company
This document provides an overview of the Indian paint industry including:
- A brief history of the industry and major players.
- Key segments of the industry including decorative and industrial paints.
- Drivers of growth for the industry such as increasing incomes, urbanization, and rural penetration.
- Main concerns including raw material costs and competition from MNCs.
- Top brands in India including Kansai Nerolac, Berger Paints, and Asian Paints.
Organisational Evaluation
The document provides details about Tata Motors' implementation of the Balanced Scorecard as a performance management tool to drive its turnaround strategy in the early 2000s. It discusses how Tata Motors created a cross-functional committee and core scorecard team to build strategy maps and cascaded scorecards from the corporate to business unit levels. This achieved better vertical alignment of objectives across the organization. As a result, Tata Motors was able to significantly improve its financial performance and sales growth within two years of implementing the Balanced Scorecard.
Asian paints
Asian Paints is Asia's third largest paint company with a 38% market share in India. It operates in 17 countries with 24 manufacturing facilities serving over 65 countries. The presentation discussed Asian Paints' global expansion strategy, highlighting its priority markets of Indonesia, Singapore, Philippines, Malaysia, and Thailand due to growing paint industry sizes and competitive advantages. It also covered Asian Paints' history, market size, competition, SWOT analysis, and alternative entry modes into new markets.
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Berger Paint PPT
- 1. Name- Shuvadip Shaw Roll- DM17C49 Sec- PGDM III
- 4. Porter’s Five Force Model
- 6. Strengths:- • Berger Paints has excellent brand perception and brand awareness amongst its potential customers. • It provides with high quality products and has very high market space both in terms of visibility and sales. • With nearly one-fifth market share and is ranked 2nd in India. • Its industrial and automotive coating is used by the best automobile companies like Mercedes. Weakness:- • Dependence on Decorative Segment where competition is intense. • High levels of lead found leading to negative publicity. • Limited liquidity options. S.W.O.T. Analysis
- 7. Opportunities:- • New product launches and innovation with changing trends. • Strong growth potential in Indian owing to urbanization. • Business diversification. • Product diversification. Threats:- • New entrants in the industry and local companies. • Fluctuations in raw material prices. • Stiff competition.
- 8. STP of the Company
- 10. Global Presence
- 11. 60% of its business is generated from Eastern India [source : annual report of berger]
- 12. • Sales and Marketing- They operate in a regional and national level and are quick to respond to the evolving and expectations of the clients, distributors and end users. • Supply Chain Management- The smooth functioning and running of the supply chain is essential at every point as its plays a huge role in the day to day operation of the business. • Paint Engineering- The paint engineers not just design and select the correct paint depending on the project, but also have to study in depth the surfaces involved, the environmental factors involved, ease of application, levels of adherence, corrosiveness and much more, to ensure the durability and optimization of the paint. Career opportunities in Berger
- 13. Thank You