Introduction to Berger products

1. BERGER PAINTS BANGLADESH
LIMITED
Presented By:- Farhad Taru

2. TOP 4
1. Introducton
2. Market Share
3. Product of Berger
4. Distribution Channel

3. Introduction
• Berger is one of the oldest names in the paints industry and the country’s major
specially paints business with products and ingredients dating back more than
200 years to 1760. Louis Berger, a German national founded dye and pigment
making business in England. Louis Berger and Sons Limited grew rapidly with a
strong reputation for innovation and entrepreneurship culminating in perfecting
the process of making Prussian blue a deep blue dye , a color widely used for the
uniforms of many European armies. Production of the dye and pigments evolved
into production of paints and coatings ,which till today ,remains the core business
of Berger .The company grew rapidly by establishing branches all over the world
and through Berger and acquisitions with other leading paint and coating
manufacturing companies. Their corporate head-office is situated in Uttara,
Dhaka. BPBL is taking strides in fulfilling their vision to be the most preferred
brand in the industry ensuring consumer delight. Their mission is to increase the
turnover by 100 percent in every five years which seems very much
challenging and encouraging. Being a responsible corporate citizen, BPBL has
been contributing to several social causes to bring positive changes in the society.

4. Market Share
Berger Paints
56%
Elite Paints
15%
Asian Paints
13%
Pailac Paints
6%
Roxy paints
9%
RAK paints
1%
SALES

5. Product of Berger
• Berger Paints (BD) Ltd. offers a complete paint solution more than
hundreds of products. Only major products are shown here under
three broader classifications on the basis of users segments.

6. MOST COMMON PRODUCTS USED IN BANGLADESH
Interior
Paints
• Robbialac Acrylic Distemper (SPD)
• Radiance Interior
• Robbialac Acrylic Plastic Emulsion (APE)
• Luxury Silk
• Easy Clean
• Breathe Easy

7. Exterior
Paints
• Durocem Cement Coating
• Radiance Exterior
• Weather Coat Smooth
• Tartaruga Textured Coating
• Weather Coat long life

8. Others
Products
• Illusion
• Robbialac Super Gloss Synthetic Enamel (RSE)
• Jhilik Synthetic Enamel (JSE)
• Robbialac Aluminium Paint
• Rust Blaster

9. Distribution Channel
Raw
materials
Factory
Packeging
Vendors
C & F and
Warehouse
Wholeselles
or Corporate
customers
Final
consumers

10. Conclusion
• Berger is one of the established organizations in Bangladesh By
improving their product quality to the fullest and by providing end
user proper motivation to increase their productivity, Berger paint BD
can reach their actual goal in less time.