Segmentation, targeting and positioning the products of the Tencent Company.

1. GROUP 4:
Abraham John – K06004
Rohit CV – K06074
Riya Aseef – K06071
Nikhil John Abraham – K06063

2. TENCENT
Tencent Holdings Limited is a Chinese multinational
investment holding conglomerate.
Founded in 1998. Headquartered in China
They are into Internet-related services and products,
entertainment, artificial intelligence and technology

3. World's Largest
Gaming Company
World's Largest
Social Media Companies
World's Most Valuable
Technology Companies
World's Largest Venture
Capital Firms And Investment
Corporations

4. A Story.
Demographic segmentation.
Target customers.
Market Positions.
A STORY

5. Tencent has different products category for different customers’ needs. Tencent has
divided their products into the following ways: communication, community
exchange, casual games, action games, online games, mobile and life style.
PRODUCT PORTFOLIO

6. TENCENT GAMES
Tencent Games is one of the biggest open platforms, as
well as the largest online game community in China. It is
divided into six market segments: action, shooting,
MMO, sports, casual, online games, in order to meet
millions of Tencent users’ demands. They found that
action online games market is far from saturated.
Different styles, different type of play action game has
great appeal to players. Therefore, not only Tencent
continue has their internal independent research and
development, they also focus on the open platform to
attract different companies to released games in Tencent
open platform.

7. • Internet giant Tencent Holdings probably has a video game to suit the
taste of each of the more than 500 million gamers in China today.
• But it is no accident that Asia’s most valuable company, which
operates the world’s largest video games business by revenue, has
been making one hit game after another for many years.

8. • Instead of conducting expensive and tedious internal tests with
hundreds of players, Tencent has made use of the extensive
broadband and mobile network coverage across mainland China to
engage directly with its customers, he said.
• What sets Tencent apart from other major Chinese games operators,
such as NetEase and Perfect World, are its platforms for interacting
with gamers and other consumers – QQ and WeChat, which also
serve as distribution channels for games.

9. WeChat
Most popular social
network in China.
700m active monthly users.
Developed by Tencent in
2011
It’s the one app on most
Chinese user’s mobile
phones
200m credit card link-ups 70,000 articles per day

10. QQ INTERNATIONAL
QQ is an instant messaging (IM) platform for PC and mobile .
QQ allows its users to communicate with each other through text,
video, pictures and stickers.
Delivers tailor-made interactive experience for youngsters
Users can access QQ wallet and experience innovative mobile
payment including mobile top-up, online shopping and bank
transfer.

11. SEGMENTATION
Action Shooting MMO
Sports Casual
online
games

12. • Tencent marketing segmentation mostly reflects on its games. Tencent Games is
one of the biggest open platforms, as well as the largest online game community
in China.
• It is divided into six market segments: action, shooting, MMO, sports, casual,
online games, in order to meet millions of Tencent users’ demands.
• The new games Tencent recently released have different characteristics. In the
action games, Tencent released dark style “Sura” and comicize style “Swiftwind
Blade”; Tencent also develops the first third-person shooter online game "Gun
Gods" and Science-Fiction style game “Metro Conflict”.
• “The segmenting of games market is conducive to business growth.”

13. • After the long time marketing research of Tencent, they found that action
online games market is far from saturated. Different styles, different type
of play action game has great appeal to players.
• Therefore, not only Tencent continue has their internal independent
research and development, they also focus on the open platform to attract
different companies to released games in Tencent open platform.
• The Games mentioned above like “Sura” and Gun Gods” are more suitable
for the professional players. It needs time to finish one level and continue
to the next.

14. THANK
YOU