State of mobile apps in Vietnam Q2 2015Appota Group
Latest updates for Vietnam mobile apps market in Q2/2015.
Globally, Android leads the market with 78% smartphone share, iOS 18.3%.
In Vietnam, Android takes 61% of 22 million smartphone users. iOS takes 31%. iPhone 4 is the most used devices although iPhone 6 is on the rise.
Mobile Game Asia HCM 2015 had been the hottest and biggest mobile game event ever in Vietnam. More and more game studios and publishers export mobile games to the region.
And more.
Questions and inquiries please contact us at sale@appota.com
Appota is Vietnam’s number-one mobile content distribution platform that allows developers and game publishers to effectively distribute their content to the largest smartphone communities in South-East Asia (where Vietnam currently accounts for 17 million users). We have partnered with over 10,000 developers and advertisers worldwide, including NHN, Kakao, Line, Metaps, InMobi, VNG, VTC Online and FPT Online to bring highly localized content to end users. Appota also runs highly engaged communities in popular social media outlets.
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...Appota Group
TO DOWNLOAD THE FULL REPORT, PLEASE LEAVE YOUR EMAIL IN THE COMMENTS BELOW
Hanoi, October 26, 2020 Appota Group - a digital entertainment technology company officially released
Market report: "Mobile phones and applications in Vietnam in the first 6 months of 2020".
The Vietnam Mobile Market Report in the first 6 months of 2020 is a publication produced by Appota's market research team, referring to the overall picture of the mobile phone and smartphone market in Vietnam. Appota hopes that with 9 years of experience in digital entertainment, "Report on Vietnam's mobile phone & application market in the first half of 2020" will bring valuable information to our readers, especially especially when the Covid-19 pandemic created a great influence on the above mentioned areas.
The report made by Appota provides readers with the following main contents:
- Mobile phone market overview
- Game Mobile Market developments
- Mobile advertising market
- Electronic payment and e-commerce
State of mobile apps in Vietnam Q2 2015Appota Group
Latest updates for Vietnam mobile apps market in Q2/2015.
Globally, Android leads the market with 78% smartphone share, iOS 18.3%.
In Vietnam, Android takes 61% of 22 million smartphone users. iOS takes 31%. iPhone 4 is the most used devices although iPhone 6 is on the rise.
Mobile Game Asia HCM 2015 had been the hottest and biggest mobile game event ever in Vietnam. More and more game studios and publishers export mobile games to the region.
And more.
Questions and inquiries please contact us at sale@appota.com
Appota is Vietnam’s number-one mobile content distribution platform that allows developers and game publishers to effectively distribute their content to the largest smartphone communities in South-East Asia (where Vietnam currently accounts for 17 million users). We have partnered with over 10,000 developers and advertisers worldwide, including NHN, Kakao, Line, Metaps, InMobi, VNG, VTC Online and FPT Online to bring highly localized content to end users. Appota also runs highly engaged communities in popular social media outlets.
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...Appota Group
TO DOWNLOAD THE FULL REPORT, PLEASE LEAVE YOUR EMAIL IN THE COMMENTS BELOW
Hanoi, October 26, 2020 Appota Group - a digital entertainment technology company officially released
Market report: "Mobile phones and applications in Vietnam in the first 6 months of 2020".
The Vietnam Mobile Market Report in the first 6 months of 2020 is a publication produced by Appota's market research team, referring to the overall picture of the mobile phone and smartphone market in Vietnam. Appota hopes that with 9 years of experience in digital entertainment, "Report on Vietnam's mobile phone & application market in the first half of 2020" will bring valuable information to our readers, especially especially when the Covid-19 pandemic created a great influence on the above mentioned areas.
The report made by Appota provides readers with the following main contents:
- Mobile phone market overview
- Game Mobile Market developments
- Mobile advertising market
- Electronic payment and e-commerce
Vietnam Mobile Report Quarter 3 - 2017Appota Group
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, app - game).
Let us share with you about:
- Mobile handset overview
- Mobile app - game
- Mobile e-commerce
- Mobile Payment
Appota’s Vietnam Mobile Report is published quarterly, offering key insights into Vietnam’s mobile landscape. Let us share with you some interesting trends in Q3, 2016.
1. Vietnam Mobile Device overview
2. Vietnam Mobile Users’ Behavior (Social, Game, Payment, Advertisement).
3. About Appota
VIETNAM ESPORTS GUIDEBOOK 2019 by Appota Esports [Short Version]Appota Group
Please visit the link for more detail: https://appota.com/esport
WELCOME TO APPOTA’S FIRST DETAILED REPORT ON THE VIETNAM ESPORTS LANDSCAPE.
The Vietnam eSports Guidebook (VEG) is a series of reports released annually by Appota eSports, showcasing in-depth analysis of Vietnamese eSports ecosystem in Vietnam. The report is suitable for game publishers, marketers, eSports enthusiasts and knowledge seekers alike, to gain a thorough look into Vietnam’s newest digital entertainment industry.
Please visit the link for more detail: https://appota.com/esport
Vietnam Mobile Day 2017: giới thiệu về trải nghiệm người dùng trên mobile (Smartphone), hướng dẫn tối ưu website trên mobile, giới thiệu về công nghệ AMP (cải thiện tải trang) & PWA (Áp dụng các tính năng của mobile apps cho website)
Gregor Smith: Director UK Mobile, comScore provides a reflective look back at the trends of what has happened across the global online and mobile markets. The session will also cover the latest ideas driving the business of online and mobile services and applications.
Did you know that mobile messenger apps such as WhatsApp & LINE are projected to account for 75 percent of all mobile messaging traffic, ahead of SMS or mobile email in 2018? 'The Rise of Asia's Mobile Messengers' our report with Jana mobile offers insight on how to engage with the New Connected Consumer - who are accessing internet via mobile & account for over 40 per cent of the world's internet users.
Some of the key topics covered by this report
Why should CMOs care about mobile messengers?
What do you need to know about mobile messengers?
What does it mean for brands?
Key Takeaways and;
The Future of Mobile Messengers
To learn more about how your brand can stay relevant with the evolving connected consumer, connect with us @msl_group
Our report, The Next Horizon of Emerging App Markets, investigates questions about market growth within regions, what causing certain countries to grow, and which categories have the most untapped opportunities. If you’re looking to expand into new, high-growth markets or invest in the world’s next powerhouse app economies, this report is a must-read.
Vietnam Mobile Report Quarter 3 - 2017Appota Group
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, app - game).
Let us share with you about:
- Mobile handset overview
- Mobile app - game
- Mobile e-commerce
- Mobile Payment
Appota’s Vietnam Mobile Report is published quarterly, offering key insights into Vietnam’s mobile landscape. Let us share with you some interesting trends in Q3, 2016.
1. Vietnam Mobile Device overview
2. Vietnam Mobile Users’ Behavior (Social, Game, Payment, Advertisement).
3. About Appota
VIETNAM ESPORTS GUIDEBOOK 2019 by Appota Esports [Short Version]Appota Group
Please visit the link for more detail: https://appota.com/esport
WELCOME TO APPOTA’S FIRST DETAILED REPORT ON THE VIETNAM ESPORTS LANDSCAPE.
The Vietnam eSports Guidebook (VEG) is a series of reports released annually by Appota eSports, showcasing in-depth analysis of Vietnamese eSports ecosystem in Vietnam. The report is suitable for game publishers, marketers, eSports enthusiasts and knowledge seekers alike, to gain a thorough look into Vietnam’s newest digital entertainment industry.
Please visit the link for more detail: https://appota.com/esport
Vietnam Mobile Day 2017: giới thiệu về trải nghiệm người dùng trên mobile (Smartphone), hướng dẫn tối ưu website trên mobile, giới thiệu về công nghệ AMP (cải thiện tải trang) & PWA (Áp dụng các tính năng của mobile apps cho website)
Gregor Smith: Director UK Mobile, comScore provides a reflective look back at the trends of what has happened across the global online and mobile markets. The session will also cover the latest ideas driving the business of online and mobile services and applications.
Did you know that mobile messenger apps such as WhatsApp & LINE are projected to account for 75 percent of all mobile messaging traffic, ahead of SMS or mobile email in 2018? 'The Rise of Asia's Mobile Messengers' our report with Jana mobile offers insight on how to engage with the New Connected Consumer - who are accessing internet via mobile & account for over 40 per cent of the world's internet users.
Some of the key topics covered by this report
Why should CMOs care about mobile messengers?
What do you need to know about mobile messengers?
What does it mean for brands?
Key Takeaways and;
The Future of Mobile Messengers
To learn more about how your brand can stay relevant with the evolving connected consumer, connect with us @msl_group
Our report, The Next Horizon of Emerging App Markets, investigates questions about market growth within regions, what causing certain countries to grow, and which categories have the most untapped opportunities. If you’re looking to expand into new, high-growth markets or invest in the world’s next powerhouse app economies, this report is a must-read.
According to www.techsciresearch.com report “Vietnam Tire Market Forecast & Opportunities, 2021”, tire market in Vietnam is projected to cross US$ 3 billion by the end of 2021.
www.thinkdigital.com.vn - Think! Digital is a complete solution provider for your Digital Marketing Needs. We offer Digital Marketing Strategy, Digital Production, Search Engine Optimization, Pay Per Click, Social Media Marketing and overall Digital Marketing Services.
We love to create "cool" things on Digital Platforms
If you're Vietnamese startup need help in fundraising, we may help connecting to investors in our network, please input your information here: http://bit.ly/vietnamstartupprofile
Vietnam Mobile Market Report 2015: Recap of Vietnam mobile market in 2015 in numbers and figures. Insights and guide to distributing Online Mobile Games, Apps in Vietnam.
After the time of collecting, evaluating and synthetizing information from reliable resources, Appota has finished the Vietnam Mobile Market report 2015. The purpose of this report is giving an overview of the domestic and foreign markets as well as sharing the business activities to readers interested in mobile market.
A brief version of Vietnam Mobile Internet, focusing in mobile gaming with a comparison to China market that is presented by Mworks VN.
note : vietnam has coming to 20m smartphones and projected mobile gaming revenue is looking at about 200m annually and subjected to grow at a fast pace with the fast adoption of smartphones. maybe looking at 10% YoY growth
Vietnam mobile internet_2014_mwork_vietnam_mobile_dayAiTi Education
" Diễn giả: Nguyễn Đình Anh ( Andy Nguyen )
- Chức vụ: VP of Investment, mWork Corp.
- Thành tích nổi bật: Prior joining Mwork, he worked as a Venture Capitalist in CyberAgent Ventures, a Japanese venture capital firms which have invested more than 13 companies in Vietnam for 2 years.
- Sở thích cá nhân: SNS, Mobile Games
- Topic: Vietnam Mobile Internet Market Review"
Vietnam Mobile Report Quarter 2 - 2017 Appota Group
As the summer months of April–July approach, the temperature isn’t the only thing heating up in Vietnam. The country’s online activity is red hot over summer, especially on mobile.
Let’s follow with Appota report to keep update the latest news about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Win Together in China – The Most Valuable Data for China Gaming Market | Jex LiJessica Tams
Delivered at Casual Connect Tel Aviv 2016 |
This session will focus on Chinese market performance, current status and breakdown of many other dimensions based on the objective and integrated data. It will also provide valuable information and help developers find the most suitable way to approach this mysterious oriental market.
Win Together in China – The Most Valuable Data for China Gaming Market | Jex LiJessica Tams
Delivered at Casual Connect Tel Aviv 2016 | This session will focus on Chinese market performance, current status and breakdown of many other dimensions based on the objective and integrated data. It will also provide valuable information and help developers find the most suitable way to approach this mysterious oriental market.
2015 H1 China Mobile Game Industry Report —— TalkingDataTalkingData
China’s mobile games market will reach $6.5 billion in revenues this year, more than one fifth of the $30.1 billion generated worldwide. This positions China as the world's biggest market for smartphone and tablet games, ahead of the US with an anticipated $6.0 billion in revenues this year. China is on the strategic radar of every global game company, but many Western publishers are still seeking the best strategy to penetrate this extremely dynamic market. Today, TalkingData release the "2015 H1 China Mobile Game Industry Report“ to help you to interpret the data behind $3.75 billion revenue generated by China's mobile game market in the first half year 2015.
More than half of world video game revenues comes from digital sales and competition in the segment of mobile games is rife. Even if the game experience is quite different, smartphones are getting to compete with handheld and home consoles. What are the buying behaviours in the different target groups and which business models can producers plan? Facts and prospective insights into this fast-moving industry.
This is a presentation I gave on October 11, 2014 in Kuala Lumpur, at the inaugural Goinnovate event (organized by Malaysian media conglomerate Astro).
Tiến sĩ Dr. Serkan Toto, tư vấn viên phát triển game Nhật Bản, phát biểu tại hội nghị Astro #GOInnovate tại Cyberjaya, Kuala Lumpur cuối tuần vừa rồi về xu hướng trò chơi di động tại châu Á.
Bản quyền thuộc về Tiến sĩ Dr. Serkan Toto
Xem thêm tại LamGame.vn
Lược dịch từ GameInAsia.com
Mainland China Mobile App Market 101: What you need to knowMetaps
This report by Metaps is designed for app developers as a concise overview of the app marketplace in Mainland China.
*The mobile internet environment
*Mobile device usage analysis
*Size of mobile gaming market
*Android app market
*iOS app market
*Case study
Metaps has offices throughout Greater China (Shanghai, Taiwan, Hong Kong) and worldwide (Japan, Singapore, Korea, San Francisco, London), staffed with regional expert consultants with the expertise to deliver app developer monetization.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
Vietnam Mobile Internet 2014 by mWork [Short Version]
1. VIETNAM MOBILE INTERNET 2014 –
A focus in smartphone game and
comparison to Chinese market (Short
Version)
Andy Nguyen
June 27, 2014
1
The full version will be available at
http://mwork.vn/report
after 9:00 am, 17 July 2014
2. Vietnam: A Quick Look At End of 2013
2
92.5M
Population
36.1M
Internet Users
20M
Active Facebook Users
134M
Active Mobile Subscription
Ranked 13 of 228 countries
Penetration rate 39%
Facebook Penetration 21.6%
Mobile Subscription Penetration 145%
18M
Smartphone Users
Smartphone Penetration 19.5%
3. May-2012 May-2014
Number of smartphones 6M 22M
Number of OTT users WeChat + LINE < 1M Zalo, LINE, Viber > 10M
Smartphone games publishers Less than 10 At least 50
Smartphone game market size Less than $1M monthly More than $10M monthly
What Changed In The Last 2 Years
3
Within 2 years, the number of devices has grown almost 4 folds. So has grown rapidly
OTT applications and smartphone games market.
4. Vietnam Mobile Game Market
4
1.5
5
8
18
28
32
35
38233%
60%
125%
56%
14% 9% 9%
0
5
10
15
20
25
30
35
40
2010 2011 2012 2013 2014 2015 2016 2017
Number of smartphone user yoy growth rate
(mil users)
Number of Smartphone User in Vietnam
125% growth, reached 18M at the end of 2013!!! Expected to reach 28M with 56% growth
at the end of 2014. The growing speed is likely to slow down in following years as it has
covered most accessible and affordable users.
5. Vietnam Mobile Game Market
5
80
209
382
416
466
509
549
592
161%
83%
9% 12% 9% 8% 8%
0
100
200
300
400
500
600
700
2010 2011 2012 2013 2014 2015 2016 2017
Number of smartphone user Y-o-y growth rate
(mil users)
(Source: eMarketer 2014)
Similar Pattern With China
The growth of smartphone users in Vietnam is very similar to the pattern of China but only 2
year later!!! Cheap Android devices provided by domestic brands has been the drive-force in
China. The same in Vietnam now.
6. 6
3G Mobile Subscriber in Vietnam
38.1%
30.7%
28.5%
2.7%
MobiFone
Viettel
VinaPhone
VietnamMobile
12.75M
3G mobile subscribers
who actually used bandwidth
in July-2013
MobiFone has the biggest share
with 38.1%
Source: Vietnam Information and Telecommunication Ministry, July-2013
7. Country 3G Data Plan Price
Japan
53$US
(unlimited packet – Softbank)
China
56$US
(9GB packet – China Unicom)
Indonesia
25$US
(3GB packet, speed-max 1Mbps)
Thailand
52$US
(10GB packet, speed-max 384Kpbs, TrueMove)
Vietnam
10$US
(3GB fast + no extra fee + speed-max 8Mbps, Viettel)
7
3G Data Plan Comparison
3G Data Plan in Vietnam is much cheaper than other countries. The speed is 10-20X
times higher than neighbor countries like Indonesia and Thailand. A good condition
for mobile internet service to prosper.
8. 8
Where are 3G Mobile Internet Users?
Most 3G mobile internet users are
concentrated in Ha Noi, Ho Chi Minh.
Considerable number of them are in 2-tier
cities in Delta-river zone and Mekong-river
zones and Da Nang.
A small amount of users from small cities
and town across the coast.
Source: opensignal.com
9. 15.5M, 70.5%
3.3M, 14.8%
2.1M, 9.5%
1.2M, 5.2%
Android
iOS
Windows Phone
Others
(source: Mwork, May-2014)
9
What Kind Of Smartphone Devices?
70.5%
is Android
until May-2014. Android takes the majority for existing
active smartphones in Vietnam. Second is iOS and
Windows Phone come next. It is not surprise if Android
will maintain or increase its share in coming years.
10. (source: IDC)
$702 $710
$686
$650 $657
$441
$380
$320
$276 $254
0
100
200
300
400
500
600
700
800
2010 2011 2012 2013 2014(e)
iOS Android
10
Android Is Cheaper and Cheaper
The average sold price of a new Android device has steadily
decreased toward $200-$250 zone while iOS maintain at $650-
$700. No wonder why so many Android!!!
2.6X
Android is cheaper
than iPhone
11. 11
Number of New Sold Devices
in Aug-2013. Among them, 65.7% of that are Android. Windows
Phone comes second with 19.5%. ASHA of NOKIA stills has its
share but declining softly.
Source: gfk 2013
586K
new sold
12. (source: Appota)
12
Waves of Cheap Android Smartphone
Since Feb-2014, Nokia started to sell Nokia X of Android OS at
superbly affordable price in Vietnam. Very well sold. Samsung, LG,
Asus, HTC … also have new Android models with the price lower
than $130.
120$
LG Optimus L1 II
Samsung Galaxy Y
Asus ZenFone 4
HTC Desire 200
Samsung Galaxy Trend Lite
Mobel S58
Popular cheap Androids
16. Vietnam Mobile Game Market
16
(mil USD)
Vietnam Mobile Game Market
20
60
120
210
310
360
410
50%
100%
75%
48%
16% 14%
0%
20%
40%
60%
80%
100%
120%
-
50
100
150
200
250
300
350
400
450
2011 2012 2013 2014(e) 2015(e) 2016(e) 2017(e)
Market Size yoy growth rate
Vietnam Mobile Game Market will reach $210M at the end of
2014, grow 75% comparing to previous year. The growing
speed will decrease in following years and reach $410M in 2017.
$210M
in 2014
(source: Mwork)
17. Vietnam Mobile Game Market
17
(mil USD)
Vietnam Mobile Game Market
3%
17%
61%
79%
90%
96% 98%
0%
20%
40%
60%
80%
100%
120%
0
50
100
150
200
250
300
350
400
450
2011 2012 2013 2014(e) 2015(e) 2016(e) 2017(e)
Feature Phone Smartphone Smartphone Percentage
The main drive-force of the expansion of mobile game market is
smartphone game. In 2014, 79% of the market share is forecast
to come from smartphone. From 2015, feature phone will account
for less than 10%.
79%
are from
smartphone
game in 2014
(source: Mwork)
18. 220
253
291
60
120
210
0 100 200 300 400 500 600
2012
2013
2014 (e)
PC Mobile
(mil USD)
18
PC vs Mobile Games Market
Thank to its rapid growing, mobile games market in 2014 will almost equal to PC-
based game market in term of market size in 2012.
(source: Mwork, Casual Connect Asia 2014)
19. 19
785 946 721 497 304 160 80
128
321
1,474
2,869
4,263
5,160
5,801
39%
73%
53%
36%
16%
11%
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2011 2012 2013 2014(e) 2015(e) 2016(e) 2017(e)
Feature phone game revenue Smartphone game revenue yoy growth rate
(mil USD)
Mobile Game Market: the case of China
The same story happens in China. In 2014, it is forecasted that more than 85% of mobile
game revenue are from smartphone games. The growth rate peaked itself in 2013 with
73% growth rate and gradually decrease toward 11% per year in 2017.
(source: iResearch 2013)
20. Vietnam Mobile Game Market
20
4 10
50
60
15
30
150
250
0
50
100
150
200
250
300
2011 2012 2013 2014 (e)
Number of local game publishers Number of new game tittles
(source: Mwork)
Game Publishers and New Tittles
The market is growing but so the number of tittles. Not easy
game for all but the winners are promised to get big enough
rewards. The number of local game publishers does not increases
much, instead there will be the joining of foreign company who
directly publish to Vietnam market from overseas.
250
new game tittles
will be published
in 2014
22. 22
Market Share by Genre
3.8%
31.2%
11.3%
17.3%
23.4%
4.3%
8.7%
23.6%
6.1%
15.4%
17.8%
6.6%
24.3%
6.3%
0%
5%
10%
15%
20%
25%
30%
35%
Casual Card Battle SLG MMORPG Turn based RPG Card & Board Others
China Vietnam
It may amaze you but until May-2014, 23.6% of mobile games
revenue, including both feature phone and smartphone tittles, is
for casual games. As characteristic of casual games, even though
ARPU is lower, it can reach to a larger set of player. Avatar, Mobi
Army, Audition Mobile, Ten Ten and iGa contribute almost 70% of
the sector. Card & Board games hold the second big part with
24.3%. Card battles games are promising to increase its share in
2014.
23.6%
for casual games
23. 4. Au Mobile - VTC
3. Au Mobile – VTC Mobile
Avatar HD – TeaMobi
3. goPET – MECorp
23
Top 5 Casual Games By Revenue
By Peak Monthly Revenue
2. Mobi Army - TeaMobi
1. Avatar - TeaMobi
5. Teen Teen – VTC
24. 4. Tinh Binh – MC Corp
3. Hán Mạt2. Kiếm Hiệp – VTC
24
Top 5 SLG
By Peak Monthly Revenue
1. Mộng Hiệp Khách
5. Tam Quốc Chibi
25. 4. Ngọc Rồng Online - SSGroup
Đại Minh Chủ - Emobi
2. Mãnh Tướng - CMN 3. Liên Minh Anh Hùng- VNG
25
Top 5 Card Battle
By Peak Monthly Revenue
1. Đại Minh Chủ - EMobi
5. Dota Card - SGen
26. 3. Liên Minh Tiền Sử - Savi Game
4. Kết Giới - SGen
2. Vua Hải Tặc
5. Anh Hùng Xạ Điêu – SSGroup
26
Top 5 Turn-based RPG
By Peak Monthly Revenue
1. Phong Vân Truyền Kỳ - CMN
27. 4. Ải Mỹ Nhân - Mobvista
3. Mãnh Thú – ME Corp2. Thiên Thần Truyện – ME Corp
27
Top 5 MMORPG
By Peak Monthly Revenue
1. Ngộ Không Truyền Kỳ – SohaGame
5. Thiên Địa Quyết – CMN & Wasabi
29. • Background in IT
• Studied and lived in Japan before coming
back to Vietnam in 2010
• Worked as Venture Capitalist in CyberAgent
Ventures in Hanoi
• Currently, working in Mwork
• Love SNS, mobile games (Elves Realm,
Mãnh Tướng, Flappy Bird.. Like), dog
Andy Nguyen
Mwork Corp
Co-founder, VP of Investment
andy@mwork.vn
29
A little bit about me
30. 30
Disclosure
This presentation relies on data and insight from a wide range of sources including
public and private companies, announced news, market research firms and
government agencies. We cite specific sources where data are public. The presentation
also use non-public information and insight gained from external and internal experts
of mWork. We publish the report on an annual basis, but on occasion will release
updated report to highlight new trends. We would like to express my appreciation to
Dung Tran, Marty Nguyen and Hoan Do, my colleagues in mWork by giving advices,
providing data or helping to prepare the material.
mWork, founded in 2012, is currently the hottest growing start-up in Vietnam, is
currently a leading mobile internet group based in Vietnam, having many subsidiaries
which are actively playing and leading in mobile internet related sector including
mobile affiliate network (mwork.vn), mobile online payment (1pay.vn), game
publishing (Wasabi JSC), game development (Tofu Studio), offline mobile shop
synchronization platform (AppSync.vn), reward platform (gimi.vn).
Editor's Notes
BigOne, iBet88
Teen Teen, doanh thu peak 7tỷ/tháng
iGa peek 5tỷ tháng
Au Mobile 8 ty
Avatar 15 ty
Moby Army 2 – doanh thu 8-10 tỷ tháng => chuyển xang casual
Ngoa Long VNG – doanh thu peak 1-2 tỷ/tháng
Tinh Binh MC – doanh thu 1-2 tỷ/tháng
Kiêu Hùng
Kiếm Hiệp, VTC Mobile, doanh thu 6 tỷ/tháng (hybrid SLG + RPG)
Mộng Hiệp Khách, 6-8 tỷ/tháng, game lậu Trung Quốc
Hán Mạt, 3tỷ thángTam Quốc ChiBi – Appota – doanh thu bình thưởng 1 tỷ/tháng
Đại Minh Chủ - VN clone đại chưởng môn Emobi, doanh thu user trả peak 5tỷ/tháng
Mãnh Tướng – peak doanh thủ 2 tỷ/tháng
Tem Phép Thuật – peak doanh thu 300 triệu/tháng
Liên Minh Anh Hùng – kém hơn Mãnh Tướng một tí
Elves Realm – có chạy kênh thanh toán, doanh thu đồn đại $300K/tháng
Ngọc Rồng Online – like card battle và SLG – doanh thu khoảng 1-1.5 tỷ/ tháng
Dota Card – doanh thu 500M/tháng
Liên Minh Tiền Sử - doanh thu peak 1 tỷ/tháng
Kết Giới – Sgen $600M/tháng
Vua Hải Tắc – SohaGame => mới release được khoảng 10 ngày
Anh Hùng Xạ Điêu – SSGroup – hiện tại 600M, peak có thể cao hơn Kiếm Hiệp
Phong Vân Tryền Kỳ - doanh thu 5tỷ/tháng
Ngộ Không Truyền Kỳ
Thiên Thân Truyện – doanh thu trung bình 3 tỷ/tháng
Thiên Địa Quyết – doanh thu trung bình 2 tỷ/tháng
Võ Lâm Mobile – SSGroup, 2 tỷ tháng
Dị Tinh 3D – doanh thu 1 tỷ/tháng
Ải Mỹ Nhân – APPOTA – 3tỷ/tháng
Thuỷ Hử Truyền Kỳ - SohaGame, doanh thu peak 3 tỷ/tháng
Mãnh Thú – MeCorp – doanh thu ước tính 2 tỷ/tháng