Gravidy takes a look at how interactive video is primed to revolutionize the retail, entertainment, and publishing industries.

1. How Audience-Driven videos
are changing everything.
The Future is
Interactive

2. Interactive video uses technology that allows audiences to choose options
within a video while they are immersed in it. The audience becomes an
active participant in the video and by clicking, tapping, or using a remote,
can decide the path the video takes.
These videos can be displayed across mobile devices, web browsers,
connected TVs, and VR headsets. They are especially attractive for brands
because they increase engagement and retention while providing deeper
insights into audiences.
What is interactive video?
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3. 87% of audiences say
personalization positively
influences how they feel
about a brand.
78% of U.S. internet users said
personally relevant content
from brands increases their
purchase intent.
80% of shoppers are more
likely to buy from a company
that offers personalized
experiences.
The Power of
Personalization
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4. Engaging
At-Home
Audiences
Right now, at-home audiences are consuming more
content than ever before. They are bombarded with
streaming services, VOD platforms, and new content.
How can anyone stand out in a world so saturated with
video? Involve the audience. When an audience becomes
an active participant in the experience from the comfort of
their home, you are effectively breaking the fourth wall.
When they have exhausted their streaming options and
boredom sets in, they'll turn to new and interactive ways
to stay entertained.
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5. Entertainment
Entertainment is an industry that is absolutely
ripe for interactive disruption. In fact, it's
already happening. Netflix's Bandersnatch
episode of Black Mirror experimented with
interactive video and fans and audiences loved
it. It paved the way for the possibility of
involving the audience in more immersive
ways.
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6. Publishing
Magazines and publishers have seen a tremendous shift
in the way their customers consume content and they
have been hit pretty hard by the impact of the digital
revolution. Their sites are overpacked with a mess of
content and too many ads make for a really poor user
experience. Interactive video offers a forward-thinking
solution for bringing interest and excitement back to
magazines and publishers. It's also built for how younger
generations like Millennials and Gen Z want to consume
content. Ad partners can also see a benefit because their
ads can provide them with unique insights beyond just
impressions and views.
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7. Products
What better way to learn about a product
than through personalization? People are
complex and have tons of different reason
that motivate them to buy something.
With interactive video, they can explore and
learn about a product based on their
interests. This is incredible because it allows
them to create more of an emotional
connection to the product, which is known
to increase sales and brand loyalty.
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8. WebVR
VR provides an amazing platform for immersing
audiences in a video experience, but, most people do not
have a headset. That's where WebVR experiences come
in. They use interactive videos, 3D modeling, and game
development to create immersive experiences right in
the browser or on a connected TV. Think of it as a hybrid
between video and VR that still allows the audience to
control the experience.
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9. Websites
& Apps
Typically, state-of-the-art website and app development
can be costly, but with interactive video you can have
custom solutions that are next-level, for just a fraction of
the cost. Video is the number one way to convey
communication today and using interactive video to build
websites, landing pages, and apps combines forward-
thinking creative while reducing development costs.
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