Tijdens het Cross Media Café - Online Video en Commercie was Jonas de Cooman te gast als spreker. Jonas de Cooman, oprichter Appiness, over het verkopen vanuit de video stream

1. Powered by
Turn content into inspiration

2. Problem | Eyeballs ≠ Engagement
Advertising is the
lifeblood of our
clients …
Anybody paying
attention?

3. Solution | Interaction = Engagement
Interaction is part
of the DNA of the
new generation.

4. Value Proposition | We increase your relevance and
revenue by turning content into inspiration

5. Video Content
AudiencesBrands
Product | SpottTM is making any video interactive
Consumer Interaction
=
Consumer Engagement
Metadata
Video Player
Plug In
Application
Audio Sync
1st screen 2nd screen

6. Demo | Consumers love to interact with the metadata.
For demo, please check www.spott.rocks.
This demo shows the product that has been launched in Belgium.

7. Contextual Marketing Platform | Discover, Love, Buy
Picture of the actress or drama.
Topics: Products, subscribers,
scenes, info, …
Detailed information about the
topic selected.
Discover. Love. Buy.
Picture of the product.
Info on the product.
Similar items.
Wish-list and Buy.
Discover. Love. Buy.
Key-frame: still Image of the
video you are watching.
Characters in the scene.
Products in the scene.
Discover. Buy. Love.

8. 10
30
44
0
5
10
15
20
25
30
35
40
45
50
Oct Dec Feb
Minutes of Interactive Content ('000)
45
100
127
0
20
40
60
80
100
120
140
Oct Dec Feb
Number of Downloads ('000)
92%
77%
59%
8%
23%
41%
Sept Oct Nov
Evolution of new vs recurring users
new users recurring users
Oct Dec Feb
Momentum | Successfully launched in Belgium in Oct 2016
Profile of SpottTM user
71% Female / 29% Male
60% Dutch / 40% French
34% is between 18-24
25% is between 25-34
10% of sessions result in basket
7.000.000 Impressions
500.000 Clicks
10.000 Baskets
per month

9. Interactive Advertising | Call to action linked to brand
objectives
Book a test drive
Brands we have worked with:

10. 1.
2.
First screen interaction | Turn your phone and
access the metadata

11. Value Proposition | Revenue Drivers
1.
2.
3.
Interactive Advertising
Move beyond selling impressions. Interactive GRP’s can be sold more expensive vs regular
GRP’s. Interactivity relevant for every category (coupons, test drives, e-commerce).
Personalized Data
Programmatic & Addressable advertising needs personalized,
individualized data. Combine content, brand & product info (impressions,
engagement, actions).
Increase Product Placement Income (including Affiliates)
Use data to improve your product placement deal & allows to tap
into a new revenue stream linked to sales (affiliate margins).

12. Executive Summary | We turn content into inspiration
Jonas De Cooman
Co-CEO & CMO
10 years experience in
consumer marketing at
Coca-Cola and Unilever.
Michel De Wachter
Co-CEO & COO
7 years product development
experience at BNP Paribas
Fortis Bank.
Vincent Nédée
Business
Development Asia
Herman Bosteels
Business
Development Asia
D-10 Visa
Bart Reyserhove
Project Lead
12 years experience in IT
infrastructure & architecture
projects. Engineer with
scrum experience.
Didier De Schepper
CTO
26 years of experience in
software development and
integration.
Stephanie Scheller
Head of Business
Development US
Diego Ruiz
Head of Business Development
Latam
12 years finance & business
development experience in a
variety of industries
Spottisaninspirationplatformthatmakesanytypeof videocontentinteractiveforviewerengagement
ande-commerce.

13. Happy to answer any question …
13
jonas@appiness.mobi
0032 498 586 680
www.appiness.mobi
Appiness NV, Hertshage 10, B-9300 Aalst, Belgium | VAT BE 0543.611.457