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Problem | Eyeballs ≠ Engagement
Advertising is the
lifeblood of our
clients …
Anybody paying
attention?
Solution | Interaction = Engagement
Interaction is part
of the DNA of the
new generation.
Value Proposition | We increase your relevance and
revenue by turning content into inspiration
Video Content
AudiencesBrands
Product | SpottTM is making any video interactive
Consumer Interaction
=
Consumer Engagement
Metadata
Video Player
Plug In
Application
Audio Sync
1st screen 2nd screen
Demo | Consumers love to interact with the metadata.
For	demo,	please	check	www.spott.rocks.
This	demo	shows	the	product	that	has	been	launched	in	Belgium.
Contextual Marketing Platform | Discover, Love, Buy
Picture of the actress or drama.
Topics: Products, subscribers,
scenes, info, …
Detailed information about the
topic selected.
Discover. Love. Buy.
Picture of the product.
Info on the product.
Similar items.
Wish-list and Buy.
Discover. Love. Buy.
Key-frame: still Image of the
video you are watching.
Characters in the scene.
Products in the scene.
Discover. Buy. Love.
10
30
44
0
5
10
15
20
25
30
35
40
45
50
Oct Dec Feb
Minutes	of	Interactive	Content	('000)
45
100
127
0
20
40
60
80
100
120
140
Oct Dec Feb
Number	of	Downloads	('000)
92%
77%
59%
8%
23%
41%
Sept Oct Nov
Evolution	of	new	vs	recurring	users
new	users recurring	users
Oct Dec Feb
Momentum | Successfully launched in Belgium in Oct 2016
Profile of SpottTM user
71% Female / 29% Male
60% Dutch / 40% French
34% is between 18-24
25% is between 25-34
10% of sessions result in basket
7.000.000 Impressions
500.000 Clicks
10.000 Baskets
per month
Interactive Advertising | Call to action linked to brand
objectives
Book a test drive
Brands we have worked with:
1.
2.
First screen interaction | Turn your phone and
access the metadata
Value Proposition | Revenue Drivers
1.
2.
3.
Interactive Advertising
Move beyond selling impressions. Interactive GRP’s can be sold more expensive vs regular
GRP’s. Interactivity relevant for every category (coupons, test drives, e-commerce).
Personalized Data
Programmatic & Addressable advertising needs personalized,
individualized data. Combine content, brand & product info (impressions,
engagement, actions).
Increase Product Placement Income (including Affiliates)
Use data to improve your product placement deal & allows to tap
into a new revenue stream linked to sales (affiliate margins).
Executive Summary | We turn content into inspiration
Jonas De Cooman
Co-CEO & CMO
10 years experience in
consumer marketing at
Coca-Cola and Unilever.
Michel De Wachter
Co-CEO & COO
7 years product development
experience at BNP Paribas
Fortis Bank.
Vincent Nédée
Business
Development Asia
Herman Bosteels
Business
Development Asia
D-10 Visa
Bart Reyserhove
Project Lead
12 years experience in IT
infrastructure & architecture
projects. Engineer with
scrum experience.
Didier De Schepper
CTO
26 years of experience in
software development and
integration.
Stephanie Scheller
Head of Business
Development US
Diego Ruiz
Head of Business Development
Latam
12 years finance & business
development experience in a
variety of industries
Spottisaninspirationplatformthatmakesanytypeof videocontentinteractiveforviewerengagement
ande-commerce.
Happy to answer any question …
13
jonas@appiness.mobi
0032	498	586	680
www.appiness.mobi
Appiness NV,	Hertshage 10,	B-9300	Aalst,	Belgium	|	VAT	BE	0543.611.457

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2. Jonas de Cooman - Appiness

  • 1. Powered by Turn content into inspiration
  • 2. Problem | Eyeballs ≠ Engagement Advertising is the lifeblood of our clients … Anybody paying attention?
  • 3. Solution | Interaction = Engagement Interaction is part of the DNA of the new generation.
  • 4. Value Proposition | We increase your relevance and revenue by turning content into inspiration
  • 5. Video Content AudiencesBrands Product | SpottTM is making any video interactive Consumer Interaction = Consumer Engagement Metadata Video Player Plug In Application Audio Sync 1st screen 2nd screen
  • 6. Demo | Consumers love to interact with the metadata. For demo, please check www.spott.rocks. This demo shows the product that has been launched in Belgium.
  • 7. Contextual Marketing Platform | Discover, Love, Buy Picture of the actress or drama. Topics: Products, subscribers, scenes, info, … Detailed information about the topic selected. Discover. Love. Buy. Picture of the product. Info on the product. Similar items. Wish-list and Buy. Discover. Love. Buy. Key-frame: still Image of the video you are watching. Characters in the scene. Products in the scene. Discover. Buy. Love.
  • 8. 10 30 44 0 5 10 15 20 25 30 35 40 45 50 Oct Dec Feb Minutes of Interactive Content ('000) 45 100 127 0 20 40 60 80 100 120 140 Oct Dec Feb Number of Downloads ('000) 92% 77% 59% 8% 23% 41% Sept Oct Nov Evolution of new vs recurring users new users recurring users Oct Dec Feb Momentum | Successfully launched in Belgium in Oct 2016 Profile of SpottTM user 71% Female / 29% Male 60% Dutch / 40% French 34% is between 18-24 25% is between 25-34 10% of sessions result in basket 7.000.000 Impressions 500.000 Clicks 10.000 Baskets per month
  • 9. Interactive Advertising | Call to action linked to brand objectives Book a test drive Brands we have worked with:
  • 10. 1. 2. First screen interaction | Turn your phone and access the metadata
  • 11. Value Proposition | Revenue Drivers 1. 2. 3. Interactive Advertising Move beyond selling impressions. Interactive GRP’s can be sold more expensive vs regular GRP’s. Interactivity relevant for every category (coupons, test drives, e-commerce). Personalized Data Programmatic & Addressable advertising needs personalized, individualized data. Combine content, brand & product info (impressions, engagement, actions). Increase Product Placement Income (including Affiliates) Use data to improve your product placement deal & allows to tap into a new revenue stream linked to sales (affiliate margins).
  • 12. Executive Summary | We turn content into inspiration Jonas De Cooman Co-CEO & CMO 10 years experience in consumer marketing at Coca-Cola and Unilever. Michel De Wachter Co-CEO & COO 7 years product development experience at BNP Paribas Fortis Bank. Vincent Nédée Business Development Asia Herman Bosteels Business Development Asia D-10 Visa Bart Reyserhove Project Lead 12 years experience in IT infrastructure & architecture projects. Engineer with scrum experience. Didier De Schepper CTO 26 years of experience in software development and integration. Stephanie Scheller Head of Business Development US Diego Ruiz Head of Business Development Latam 12 years finance & business development experience in a variety of industries Spottisaninspirationplatformthatmakesanytypeof videocontentinteractiveforviewerengagement ande-commerce.
  • 13. Happy to answer any question … 13 jonas@appiness.mobi 0032 498 586 680 www.appiness.mobi Appiness NV, Hertshage 10, B-9300 Aalst, Belgium | VAT BE 0543.611.457