Downloaded 30 times
Uploaded byVISHAL THAKUR
Being human
This document summarizes the marketing application and strategy of an NGO group presentation. It discusses the group members who presented and provides links to research on marketing strategies used by NGOs. It then covers the brand strategy, positioning, sponsorship, name selection, and source of income of the Being Human brand. Specifically, it notes that 75% of funds come from Salman Khan through charitable shows and branded products. It also discusses the products, promotion, pricing, place, segmentation, targeting, and positioning strategies of Being Human.
More Related Content
Being human
- 1. Marketing Application and Strategy Presentationon NGO Group Members Vishal Thakur Kopal Saluja Sri Lakshmi Anjali Parate Faraz R Siddiqui Hitesh Chawla
- 2.
- 3.
- 4.
- 9.
- 10. Brand Positioning BeingHuman positions the brand on beliefs and values.
- 11. Brand Sponsorship BeingHuman is a licensed brand.
- 12. Brand Name Selection Word Being Human is easy to pronounce, recognize, and remember. Being Human can be easily translated into foreign languages.
- 13. Source of income 75% of funds are received from Salman Khan. Charitable Shows Being Human brand products Public Investment
- 14.
- 15.
- 16. PRICE The charity isfunded by a 8-10% cut of the sales from Being Human-branded clothing. The merchandise is manufactured and marketed by Mandhana Industries. Sales revenue was about 235 crore INR in 2014-2015 with the figure expected to rise to 300 crore INR in 2016. http://www.beinghumanfoundation.in/about/#sthash.lv0pIpDO.dpuf
- 17.
- 18. Segmentation Targeting 1) Targets the wholemarket with one offer. 2) Mass marketing Positioning As a high end brand. Store of being human is located at different nations and within different part of nation. MARKET
- 19.