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Behavioral Finance - An Explanation  to Irrational Investment Behaviour   Dr. MALABIKA DEO   Professor & Head of Commerce,   PONDICHERRY CENTRAL UNIVERSITY,   Kalapet   Puducherry – 605 014.   INDIA.
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Assumption of  Behavioural  Investors   Traditional Finance  Behavioural Finance  Rational & Correct Heuristic (Rule of Thumb)  Price reflects intrinsic value  Frame dependence, social influence causes Mispricing  Risk & Return – prime factors for investors Decision Risk & Return – frames Specific.  Rational, Logical, Transparent & Objective  Herd instinct, Emotional and Sentimental.
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Behavioral finance -_an_explanation

  • 1. Behavioral Finance - An Explanation to Irrational Investment Behaviour Dr. MALABIKA DEO Professor & Head of Commerce, PONDICHERRY CENTRAL UNIVERSITY, Kalapet Puducherry – 605 014. INDIA.
  • 2.
  • 3. Assumption of Behavioural Investors Traditional Finance Behavioural Finance Rational & Correct Heuristic (Rule of Thumb) Price reflects intrinsic value Frame dependence, social influence causes Mispricing Risk & Return – prime factors for investors Decision Risk & Return – frames Specific. Rational, Logical, Transparent & Objective Herd instinct, Emotional and Sentimental.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.