Do you want to understand what causes people to purchase, adopt and re-purchase products and services? Do you want to increase the success rate of your innovation efforts? This presentation gives you an introduction to Jobs-To-Be-Done—a theory of the market that seeks to answer these questions and more.
Getting started with Job to be Done researchFirmhouse
To build a successful new product or service you need to make something people will buy. Jobs to be Done help you to understand why people buy the products they do, and make something they will be willing to pay a premium price for. Learn how, at our Jobs to be Done workshop. We run our workshop monthly, more information: https://goo.gl/jvhnVM
Jobs to Be Done :: Overview and Interview TechniqueBrian Rhea
Jobs to Be Done (JTBD) is a powerful product design framework that is gaining ground in startup communities across in the US. Companies like Basecamp and Intercom are using JTBD to heavily influence their product and marketing efforts with great success.
If you'd like to go deeper, visit https://hirebrianrhea.com/jobs-to-be-done-course to receive a free email course on Jobs to Be Done.
Who:
Brian Rhea (Product Lead at Revve) and Jason Hall (Chief Revenue Officer at Mocavo) have been actively practicing the JTBD framework and have implemented a number of their findings in their respective roles.
How:
In this workshop, we will present an overview of the JTBD framework, the main tools (forces diagram & timeline) and then conduct a JTBD interview with an audience participant to show you how it's done.
Important elements of this presentation are better covered in my later presentation titled "What Is Jobs-To-Be-Done?" I recommend that readers start with that.
Are you an innovator, entrepreneur or product manager? Do you want to understand what causes people to purchase, adopt and re-purchase products and services? This presentation gives you an introduction to Jobs-To-Be-Done—a theory of the market that seeks to answer these questions and more.
Getting started with Job to be Done researchFirmhouse
To build a successful new product or service you need to make something people will buy. Jobs to be Done help you to understand why people buy the products they do, and make something they will be willing to pay a premium price for. Learn how, at our Jobs to be Done workshop. We run our workshop monthly, more information: https://goo.gl/jvhnVM
Jobs to Be Done :: Overview and Interview TechniqueBrian Rhea
Jobs to Be Done (JTBD) is a powerful product design framework that is gaining ground in startup communities across in the US. Companies like Basecamp and Intercom are using JTBD to heavily influence their product and marketing efforts with great success.
If you'd like to go deeper, visit https://hirebrianrhea.com/jobs-to-be-done-course to receive a free email course on Jobs to Be Done.
Who:
Brian Rhea (Product Lead at Revve) and Jason Hall (Chief Revenue Officer at Mocavo) have been actively practicing the JTBD framework and have implemented a number of their findings in their respective roles.
How:
In this workshop, we will present an overview of the JTBD framework, the main tools (forces diagram & timeline) and then conduct a JTBD interview with an audience participant to show you how it's done.
Important elements of this presentation are better covered in my later presentation titled "What Is Jobs-To-Be-Done?" I recommend that readers start with that.
Are you an innovator, entrepreneur or product manager? Do you want to understand what causes people to purchase, adopt and re-purchase products and services? This presentation gives you an introduction to Jobs-To-Be-Done—a theory of the market that seeks to answer these questions and more.
Generating opportunity maps with customer jobs to-be-doneHutch Carpenter
Outlines a method for soliciting your customers' jobs-to-be-done. These customer insights then become an opportunity map for targeting high impact innovation.
Jobs to be Done is best described as a perspective through which new product ideas can be evaluated for usefulness and viability. Understanding your customers’ Jobs to be Done helps determine what specific needs, pain points, or problems to focus on during the innovation process.
The theory of Jobs to be Done was developed by Tony Ulwick and later by Clayton Christensen of Harvard Business School as a complement to his theory of disruptive innovation. Jobs to be Done is a lens through which companies can view their innovation initiatives. People buy products and services to get a “job” done, and the products that are successful are those which help the customer get a job done faster, more easily and less expensively. When a company understands in detail what a functional job is, it is more likely to be able to create solutions to help the customer get a job done more effectively. When the customer can get a job done more easily with a given product, the product will likely be more successful.
Use the templates to identify your customers’ most important jobs to be done and then rank order them to determine the most important jobs to address as part of your innovation efforts.
Integrating JTBD into existing tools & frameworks / Jobs-to-be-Done Meetup Be...Martin Jordan
How do you link the Jobs-to-be-Done approach to the tools, methods and frameworks you are already using? After investigating the JTBD framework, the timeline, the four motivational forces and the retrospective interview technique, we spent an evening discussing the connections and possible integrations with related fields and disciplines, including:
• Value creation (marketing)
• Value proposition canvas & business model canvas (business design & modelling)
• Market segmentation (marketing)
• How might we questions (design thinking & ideation)
• Customer journey map (service design & development)
My motto this year is "Evolve & Disrupt". I did a couple of keynotes on the matter recently, so I'm sharing this presentation to illustrate how I handle the "fuzzy front-end" of product development, aside from the Lean Startup stuff everybody talks about. Don't be fooled by the funny (and a bit irreverent) cartoons; Jobs To Be Done is a major breakthrough with a lot of practical applications. I have been working solidly on it for the last year and it is totally influencing how I see the world.
This deck was presented on 28th January 2017 at Chiang Mai Startup Events. It covers questions such as "What is JTBD framework"? and "How does JTBD help businesses understand the WHY rather than the WHAT?" It is based on Tony Ulwick's presentation.
The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma.
It’s a straightforward principle: people “hire” products and services to get a job done.
For instance, you might hire a new suit to make you look good for a job interview. Or, you hire Facebook to stay in touch with friends on a daily basis. You could also hire a chocolate bar to reward yourself after work. These are all jobs to be done.
Although companies like Strategyn and The Rewired Group have been using the JTBD for many years, the framework has gotten a lot of attention recently. I’ve been fortunate to have worked with JTBD in various contexts in the past, and I included the topic in throughout my new book, Mapping Experiences.
The concept of jobs to be done (JTBD) provides a lens for understanding value creation. It’s straightforward principle: people “hire” products to fulfill a need.
For instance, you might hire a new suit to make you look good at a job interview. Or, you hire Facebook to stay in touch with friends. You could also hire a chocolate bar to relieve stress.
Viewing customers in this way – as goal-driven actors in a given context – shifts focus from psycho-demographic aspects to needs and motivations.
Although the theory of JTBD is rich and has a long history, practical approaches to applying the approach are largely missing. In this presentation, Jim will highlight concrete ways to apply JTBD in your work. This will not only help you design better solutions, but also enable you to contribute to broader strategic conversations.
Using jobs-to-be-done to design better user experiences (UX Cambridge 2017)Neil Turner
"People don’t want to buy a quarter-inch drill. They want a quarter-inch hole." (Theodore Levitt, Harvard marketing professor). Jobs-to-be-done is one of those concepts that intuitively makes so much sense, and yet still isn’t that widely known or used. The idea that you should focus on the job that someone is trying to do, rather than just the means of achieving , is not a revolutionary one, but is nonetheless incredibly powerful and insightful. As Clay Christensen, one of the fellow architects of jobs-to-be-done, has said, "In hindsight the job to be done is usually as obvious as the air we breathe. Once they are known, what to improve (and not to improve) is just as obvious".
This interactive and hands-on workshop, from UX Cambridge 2017 covers how to use jobs-to-be-done to not only come up with innovative ideas, but to research and design better user experiences, regardless of whether someone is starting from a blank sheet, or improving an existing product or service.
It includes how to identify jobs-to-be-done, how to use job stories to help frame jobs-to-be-done and how to enhance personas, user journey maps and even user stories using jobs-to-be-done.
What do people use a service for? What problem are they trying to solve? This edition of Service Design Drinks introduced to a tool based on the increasingly popular jobs-to-be-done framework. It helps you to better understand problems with a fresh approach by examining contexts and describing desired outcomes.
This edition’s presenters Thomas Hütter, Hannes Jentsch and Martin Jordan are system and experience designers at HERE, a Nokia business. In the past year they reviewed the internal design processes and explored new tools that are worth sharing.
Slides from Re-Wired Group's talk on understanding and uncovering 'Jobs to be Done' at Business of Software Conference 2013.
More information about Business of Software - www.BusinessofSoftware.org
An introduction to the Jobs to Be Done customer research/insights framework, with a focus on how product managers can put Jobs to Be Done into practice with key tools such as customer interviews, surveys, prototyping, and A/B testing.
Service Design Drinks Warsaw #1 / Uncovering the job your service is hired forMartin Jordan
People are not interested in the service you are designing. They are interested in what it does for them – or which job it helps them to get done. They don’t really care about your banking, transportation or web service. But they do care about the outcome they are able to achieve with it. Today’s most successful services understand and address people’s key 'jobs', they support them in achieving their desired outcomes better than with other available solution.
The Jobs-to-be-Done (JTBD) perspective on service shifts the focus from service provision to enabling customers to accomplish a goal or resolve a problem. Customer jobs can not only have functional, but also social or personal aspects. For service managers, innovators and designers, a JTBD approach enriches existing tools and methods in research, design and marketing. These help them to understand customers better and eventually create significantly improved offerings.
This presentation was given on March 30, 2016 at first Service Design Drinks in Warsaw.
This workshop was given at Business of Software Conference USA 2018. Watch videos from previous BoS Conferences here: http://businessofsoftware.org/videos
Presentation on the 4 forces of customer progress, the JTBD framework to analyse customer acquisition and churn. Presented at the Sydney JTBD meetup. http://www.meetup.com/sydney_jtbd/
From Andrej Balaz, Senior User Experience Designer at IXDS
This is a brief introduction to looking at markets through the perspective of jobs that people are trying to get done. It was presented at Service Experience Camp on November 14, 2015.
The Customer Job To Be Done Canvas - PrototypeHelge Tennø
At an increasing rate (according to IBM C-Suite studies) companies are seeing that they need to figure out ways to put the customer at the center of their attention and decisions. But do businesses have the data or insight to put them there?
In the MIT Sloan Management Review article Finding The Right Product For Your Product Clayton M. Christensen, Scott D. Anthony, Gerald Berstell and Denise Nitterhouse discusses the idea of understanding what jobs customers are trying to solve and then figuring out the reason people are pulling the product into these jobs.
As many others I am currently prototyping a tool for this theory (Work-In-Progress) and my work so far can be seen and downloaded here.
I'm employing the same strategies towards my own business as I do with my clients, therefore the tool is still just a prototype being redesigned and redesigned again. But hopefully there are people out there interested in trying the tool out, give feedback and help on the way forward. This tool is not a parking lot for an idea - but a continuous, hopefully never-ending process.
Capturing Contexts: A workshop with jobs-to-be-done tools / Service Experienc...Martin Jordan
Customers hire services and products to do a certain job. Once people spot a job in their life they start looking for a solution, an offering that helps them to get the job done. Which offering they eventually hire often depends on the circumstances in which the job occurs.
This workshop highlighted the importance of customers’ situations and contexts when creating new offerings. As circumstances are changing, people’s related needs and desired outcomes do too. Using the example of food-related services, the workshop at Service Experience Camp 2015 illustrated how all offerings fulfil the general need of feeding humans, but also which specific situations each service caters for.
The workshop was run by Andrej Balaz, Hannes Jentsch and Martin Jordan on November 14, 2015 at Service Experience Camp in Kalkscheune in Berlin-Mitte.
This highly interactive workshop will feature 3 separate exercises, each focused on how to apply design thinking to building your team and culture.
Michael Dearing spent 6.5 years as an executive at eBay, became a professor at Stanford, and now is one of the most highly-respected and successful early-stage investors via his firm Harrison Metal.
Building the Right Team to Engage in Sustainability - Business Beyond Tomorro...Maury Rubin
The key focus of the Business Beyond Tomorrow Conference is on how individuals can leverage sustainability to become their professional competitive advantage by teaching the benefits of sustainable business strategy, as well as providing a strategic analysis on how sustainability can benefit them to become top business leaders.
I presented on how to build effective teams which enable a company to solve these sustainability issues from a North American perspective
Generating opportunity maps with customer jobs to-be-doneHutch Carpenter
Outlines a method for soliciting your customers' jobs-to-be-done. These customer insights then become an opportunity map for targeting high impact innovation.
Jobs to be Done is best described as a perspective through which new product ideas can be evaluated for usefulness and viability. Understanding your customers’ Jobs to be Done helps determine what specific needs, pain points, or problems to focus on during the innovation process.
The theory of Jobs to be Done was developed by Tony Ulwick and later by Clayton Christensen of Harvard Business School as a complement to his theory of disruptive innovation. Jobs to be Done is a lens through which companies can view their innovation initiatives. People buy products and services to get a “job” done, and the products that are successful are those which help the customer get a job done faster, more easily and less expensively. When a company understands in detail what a functional job is, it is more likely to be able to create solutions to help the customer get a job done more effectively. When the customer can get a job done more easily with a given product, the product will likely be more successful.
Use the templates to identify your customers’ most important jobs to be done and then rank order them to determine the most important jobs to address as part of your innovation efforts.
Integrating JTBD into existing tools & frameworks / Jobs-to-be-Done Meetup Be...Martin Jordan
How do you link the Jobs-to-be-Done approach to the tools, methods and frameworks you are already using? After investigating the JTBD framework, the timeline, the four motivational forces and the retrospective interview technique, we spent an evening discussing the connections and possible integrations with related fields and disciplines, including:
• Value creation (marketing)
• Value proposition canvas & business model canvas (business design & modelling)
• Market segmentation (marketing)
• How might we questions (design thinking & ideation)
• Customer journey map (service design & development)
My motto this year is "Evolve & Disrupt". I did a couple of keynotes on the matter recently, so I'm sharing this presentation to illustrate how I handle the "fuzzy front-end" of product development, aside from the Lean Startup stuff everybody talks about. Don't be fooled by the funny (and a bit irreverent) cartoons; Jobs To Be Done is a major breakthrough with a lot of practical applications. I have been working solidly on it for the last year and it is totally influencing how I see the world.
This deck was presented on 28th January 2017 at Chiang Mai Startup Events. It covers questions such as "What is JTBD framework"? and "How does JTBD help businesses understand the WHY rather than the WHAT?" It is based on Tony Ulwick's presentation.
The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma.
It’s a straightforward principle: people “hire” products and services to get a job done.
For instance, you might hire a new suit to make you look good for a job interview. Or, you hire Facebook to stay in touch with friends on a daily basis. You could also hire a chocolate bar to reward yourself after work. These are all jobs to be done.
Although companies like Strategyn and The Rewired Group have been using the JTBD for many years, the framework has gotten a lot of attention recently. I’ve been fortunate to have worked with JTBD in various contexts in the past, and I included the topic in throughout my new book, Mapping Experiences.
The concept of jobs to be done (JTBD) provides a lens for understanding value creation. It’s straightforward principle: people “hire” products to fulfill a need.
For instance, you might hire a new suit to make you look good at a job interview. Or, you hire Facebook to stay in touch with friends. You could also hire a chocolate bar to relieve stress.
Viewing customers in this way – as goal-driven actors in a given context – shifts focus from psycho-demographic aspects to needs and motivations.
Although the theory of JTBD is rich and has a long history, practical approaches to applying the approach are largely missing. In this presentation, Jim will highlight concrete ways to apply JTBD in your work. This will not only help you design better solutions, but also enable you to contribute to broader strategic conversations.
Using jobs-to-be-done to design better user experiences (UX Cambridge 2017)Neil Turner
"People don’t want to buy a quarter-inch drill. They want a quarter-inch hole." (Theodore Levitt, Harvard marketing professor). Jobs-to-be-done is one of those concepts that intuitively makes so much sense, and yet still isn’t that widely known or used. The idea that you should focus on the job that someone is trying to do, rather than just the means of achieving , is not a revolutionary one, but is nonetheless incredibly powerful and insightful. As Clay Christensen, one of the fellow architects of jobs-to-be-done, has said, "In hindsight the job to be done is usually as obvious as the air we breathe. Once they are known, what to improve (and not to improve) is just as obvious".
This interactive and hands-on workshop, from UX Cambridge 2017 covers how to use jobs-to-be-done to not only come up with innovative ideas, but to research and design better user experiences, regardless of whether someone is starting from a blank sheet, or improving an existing product or service.
It includes how to identify jobs-to-be-done, how to use job stories to help frame jobs-to-be-done and how to enhance personas, user journey maps and even user stories using jobs-to-be-done.
What do people use a service for? What problem are they trying to solve? This edition of Service Design Drinks introduced to a tool based on the increasingly popular jobs-to-be-done framework. It helps you to better understand problems with a fresh approach by examining contexts and describing desired outcomes.
This edition’s presenters Thomas Hütter, Hannes Jentsch and Martin Jordan are system and experience designers at HERE, a Nokia business. In the past year they reviewed the internal design processes and explored new tools that are worth sharing.
Slides from Re-Wired Group's talk on understanding and uncovering 'Jobs to be Done' at Business of Software Conference 2013.
More information about Business of Software - www.BusinessofSoftware.org
An introduction to the Jobs to Be Done customer research/insights framework, with a focus on how product managers can put Jobs to Be Done into practice with key tools such as customer interviews, surveys, prototyping, and A/B testing.
Service Design Drinks Warsaw #1 / Uncovering the job your service is hired forMartin Jordan
People are not interested in the service you are designing. They are interested in what it does for them – or which job it helps them to get done. They don’t really care about your banking, transportation or web service. But they do care about the outcome they are able to achieve with it. Today’s most successful services understand and address people’s key 'jobs', they support them in achieving their desired outcomes better than with other available solution.
The Jobs-to-be-Done (JTBD) perspective on service shifts the focus from service provision to enabling customers to accomplish a goal or resolve a problem. Customer jobs can not only have functional, but also social or personal aspects. For service managers, innovators and designers, a JTBD approach enriches existing tools and methods in research, design and marketing. These help them to understand customers better and eventually create significantly improved offerings.
This presentation was given on March 30, 2016 at first Service Design Drinks in Warsaw.
This workshop was given at Business of Software Conference USA 2018. Watch videos from previous BoS Conferences here: http://businessofsoftware.org/videos
Presentation on the 4 forces of customer progress, the JTBD framework to analyse customer acquisition and churn. Presented at the Sydney JTBD meetup. http://www.meetup.com/sydney_jtbd/
From Andrej Balaz, Senior User Experience Designer at IXDS
This is a brief introduction to looking at markets through the perspective of jobs that people are trying to get done. It was presented at Service Experience Camp on November 14, 2015.
The Customer Job To Be Done Canvas - PrototypeHelge Tennø
At an increasing rate (according to IBM C-Suite studies) companies are seeing that they need to figure out ways to put the customer at the center of their attention and decisions. But do businesses have the data or insight to put them there?
In the MIT Sloan Management Review article Finding The Right Product For Your Product Clayton M. Christensen, Scott D. Anthony, Gerald Berstell and Denise Nitterhouse discusses the idea of understanding what jobs customers are trying to solve and then figuring out the reason people are pulling the product into these jobs.
As many others I am currently prototyping a tool for this theory (Work-In-Progress) and my work so far can be seen and downloaded here.
I'm employing the same strategies towards my own business as I do with my clients, therefore the tool is still just a prototype being redesigned and redesigned again. But hopefully there are people out there interested in trying the tool out, give feedback and help on the way forward. This tool is not a parking lot for an idea - but a continuous, hopefully never-ending process.
Capturing Contexts: A workshop with jobs-to-be-done tools / Service Experienc...Martin Jordan
Customers hire services and products to do a certain job. Once people spot a job in their life they start looking for a solution, an offering that helps them to get the job done. Which offering they eventually hire often depends on the circumstances in which the job occurs.
This workshop highlighted the importance of customers’ situations and contexts when creating new offerings. As circumstances are changing, people’s related needs and desired outcomes do too. Using the example of food-related services, the workshop at Service Experience Camp 2015 illustrated how all offerings fulfil the general need of feeding humans, but also which specific situations each service caters for.
The workshop was run by Andrej Balaz, Hannes Jentsch and Martin Jordan on November 14, 2015 at Service Experience Camp in Kalkscheune in Berlin-Mitte.
This highly interactive workshop will feature 3 separate exercises, each focused on how to apply design thinking to building your team and culture.
Michael Dearing spent 6.5 years as an executive at eBay, became a professor at Stanford, and now is one of the most highly-respected and successful early-stage investors via his firm Harrison Metal.
Building the Right Team to Engage in Sustainability - Business Beyond Tomorro...Maury Rubin
The key focus of the Business Beyond Tomorrow Conference is on how individuals can leverage sustainability to become their professional competitive advantage by teaching the benefits of sustainable business strategy, as well as providing a strategic analysis on how sustainability can benefit them to become top business leaders.
I presented on how to build effective teams which enable a company to solve these sustainability issues from a North American perspective
The promise and peril of Agile and Lean practicesmtoppa
Why you may to consider adopting Agile or Lean practices, how they differ from each other, what benefits you can expect, and what obstacles you may face.
SearchLove London 2016 | Stephen Pavlovich | Habits of Advanced Conversion Op...Distilled
Discover how you can increase the performance and velocity of your testing program. Stephen will share his experience at Conversion.com, the UK’s biggest conversion optimisation agency. You’ll learn how to develop a process for personalisation (and avoid the mistakes most people make), how to accelerate your testing (with an advanced framework for prioritisation), and how to run advanced tests on product and price.
Craig Menzies' pragmatic and inspiring workshop introduces you to new and effective ways to:
- make the business case for investment
- benchmark performance
- develop a strategy for improvement: now, near and far
- get started with customer journey mapping.
Bridging Silos Between SEO, UX, and Content for Big Marketing Wins | #DSCHIRebekah Baggs
Brilliant marketing results aren’t created in a vacuum. Rebekah will share practical ways to unite SEO, content, and UX with an effective framework your team can use to deliver radically relevant digital experiences when and where it matters most.
After this session, you’ll be able to:
Leverage keyword data to unite your UX, SEO, and content efforts
Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
Holistically optimize your digital presence across the web with practical, real-world approachesBrilliant marketing results aren’t created in a vacuum. Rebekah will share practical ways to unite SEO, content, and UX with an effective framework your team can use to deliver radically relevant digital experiences when and where it matters most.
After this session, you’ll be able to:
Leverage keyword data to unite your UX, SEO, and content efforts
Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
Holistically optimize your digital presence across the web with practical, real-world approaches
5 immutable principles of project success (v2)(notes)Glen Alleman
5 Immutable principles of project success applied to the Rocky Flats Environmental Technology Site (RFETS) describing how the nations largest nuclear weapons plants was closed using Measures of effectiveness, Measures of Performance and Technical Performance Measures.
Case Study 1 Applying Theory to PracticeSocial scientists hav.docxcowinhelen
Case Study 1: Applying Theory to Practice
Social scientists have proposed a number of theories to explain juvenile delinquency. Each has its own strengths and weaknesses. For this assignment, go to the following Website, located at http://listverse.com/2011/05/14/top-10-young-killers/ and select one of the juvenile case studies.
After reading the case, select one (1) of the psychological theories discussed in Chapter 4 of the text.
Write a two to three (2-3) page paper in which you:
1. Summarize three (3) key aspects of the juvenile case study that you selected.
2. Highlight at least three (3) factors that you believe are important for one to understand the origins of the juvenile’s delinquent behavior.
3. Apply at least two (2) concepts from the theory that you chose from the text that would help explain the juvenile’s behavior.
4. Identify one (1) appropriate strategy geared toward preventing delinquency that is consistent with the theory you chose.
5. Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Discussion-
"The Changing Family System"
Using what you’ve learned this week, respond to the following prompts in your post:
· Explain at least two (2) roles that different parenting styles play in shaping the overall behavior of children. Next, indicate the significant impacts that each role has in contributing to delinquent behavior among juveniles.
· Think about the following question: Should juvenile delinquents be removed from their home and parent(s) and placed in a foster home or group home if the child continues to commit criminal acts after repeated attempts at treatment and confinement? Based on this question, discuss your thoughts on this subject. Provide support for your response.
Discussion-
"Exploring Monopolies and Oligopolies"
Watch this video, Oligopolies and Monopolistic Competition, to help you prepare for this week’s discussion.
Reply to these prompts by using the company for which you currently work, a business with which your familiar, or a dream business you want to start:
· With your selected business in mind, determine if it is competitive, monopolistic competitive, an oligopoly, or pure monopoly. Explain how you drew your conclusion about its market structure.
· How does the business/firm in this industry determine the price it will charge for the products or services it sells?
Discussion-
"Considering Tradeoffs You Make Every Day"
Let's talk about two tradeoffs we face every day: how we spend our time and money.
We can only do two things with income: spend it or save it. Time is the ultimate resource. We can choose to spend time working to earn an income or we can do other things, broadly classified as leisure. Reply to these prompts to start your discussion:
· How does a change in interest rate affect your decision to spend or save? How would a change in the interest rate affect a firm's decision to invest or save?
· How might an increas.
Bridging Silos Between SEO, UX, and Content for Big Marketing Wins | Digital ...Rebekah Baggs
Brilliant marketing results aren’t created in a vacuum. Rebekah will show you how to bridge the gap between SEO, content, and UX with an effective framework your team can use to deliver radically relevant digital experiences when and where it matters most.
During this session you’ll learn how to:
- Leverage keyword data to unite your UX, SEO, and content efforts
- Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams
- Holistically optimize your digital presence across the web with practical, real-world approaches
"Stratecution“ is a new way to think about marketing in the digitally-led “new normal”. It’s equal parts business-focused, brand-inspired thinking of top-down strategy, and bottom-up, nimble, improvisatory activity that recognizes the everyday realities and real-world complexities you’ll face. It’s about time these two met in the middle.
Apps as Machines — at Hochschule DarmstadtMartin Jordan
What if your favourite apps turned into little machines? What makes physical objects more emotionally engaging than apps? How do we connect to them through our natural senses and cognitive abilities?
Together with 20 students we broke down some of our favourite apps to their elementals and re-imagined them as physical machines. We examined aspects of experience which can bring us closer to the services we use every day.
How? With a few short hands-on exercises, we explored the jobs-to-be-done behind popular apps. Quick prototypes and scenarios of how these might exist as machines helped us to uncover what a new design field of the future looks like.
Taught by Hannes Jentsch and Martin Jordan at Hochschule Darmstadt, Germany in May 2016.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
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• Four (4) workplace discipline methods you should consider
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
2. 2
The Challenge of Innovating Successfully
The Core Theory of Jobs-To-Be-Done
Case Study: Transportation Solution
Innovating with Jobs-To-Be-Done
JTBD: An Evolving Theory
1
2
3
4
5
7. Innovation Processes in Practice
Research
Innovate
Deliver
Innovate
Deliver
Learn
Learn in the Market | Discover Upfront
What do customers demand?
How do they assess value?
Who is the competition?
7
Theoretical
(algorithmic)
Empirical
(trial & error)
8. Innovation: We Do It the Hard Way!
Lean startup and agile are not solutions. They are patches.
We can do better.
8
Process Mix
Theoretical
Process
Empirical
Process
Success Rate
9. We need a theory of the market to increase innovation success rates.
“What causes a customer to purchase and use
a particular product or service?” 2
— Clayton Christensen
“A theory is a statement of causality.” 3
— Clayton Christensen
9
10. Microeconomics doesn’t answer Christensen’s question.
Classical market research provides only
a collection of frameworks and tools.
Quantity
Price
Supply
Demand
10
11. However, a solution has been evolving since early 2000’s:
The Theory of Jobs-To-Be-Done
“The [Jobs-To-Be-Done] lens allows you to look at the same things
everyone else is looking at—but enables you to see differently.” 4
— Clayton Christensen
11
12. 12
The Core Theory of Jobs-To-Be-Done
The Causality Principle—Circumstances, Progress and Job
The Process Principle
The Job Hierarchy
13. “Customers purchase and use … products and services to
satisfy jobs that arise in their lives.” 5
— Clayton Christensen
“People don't want quarter-inch drills.
They want quarter-inch holes.” 6
— Theodore Levitt
The Causality Principle
13
14. 14
The Causality Principle is the foundation of Jobs-To-Be-Done.
To understand it, we need to understand what a job is.
In the next slides, I will build up to the definition of a job and beyond.
Theory
I will also use my typical weekday morning to
illustrate the theory.
It’s about 7AM and
I just finished breakfast.
An additional illustration of the theory,
using a game of chess, is in the appendix.
Illustration
16. 16
Circumstances
It’s about 7AM.
----------------------------------------------
I’m at home in a suburban area.
I’m expected to be in the office around 9AM.
The office is about 20 miles away.
I’m in my pajamas.
----------------------------------------------
My daughter is at home.
Her school starts at 8:30am.
The school doesn’t provide bus transportation but it is located
close to my normal route to work.
My daughter is in her pajamas, as well.
Her hair is unkempt because, unlike me, she has plenty of it.
----------------------------------------------
I love my work.
I care about the education of my daughter.
----------------------------------------------
I own clothes that can be worn at work.
I own a personal car that is ready to go.
I own a navigation system with real-time traffic information.
17. People always desire to make progress —
to change their circumstances for the better.
The Progress Principle
We define ‘progress’ as a change for the better in
one or more elements of a person’s circumstances.
17
Definition: Progress
18. 18
My Desired Progress
Take my daughter to school.
Minimize the likelihood of getting to my daughter’s school
before 8:15am or after 8:30am.
Get to the office.
Minimize the likelihood of getting to the office after 9:15am.
Minimize the time to get to the office.
The pictures illustrate the desired changes in circumstances.
19. “We define a 'job' as the progress that a person is trying to make
in a particular circumstance.” 2
— Clayton Christensen
Definition: Job
“Is trying to make” should be understood as “desires” and not as “is struggling to make”. 5
19
20. 20
My Job
(A Job-To-Be-Done)
All my desired progress in my circumstances.
The job defies a concise and meaningful label*. Nonetheless,
it is as real as it gets. Many parents at my daughter’s school
have the same job-to-be-done.
* We could label it “commute in the morning” as long as we
agree that this is just a label—i.e. we don’t ascribe any
meaning to it.
21. “A job is always a process to make progress,
it’s rarely a discrete event.” 8
— Clayton Christensen
The Process Principle
A step in the process of making progress is a job-like construct.
Observation: The Pseudo-Job
21
22. 22
My First Step
(A Step in the Process of Making Progress — A Pseudo-Job)
Desired change in circumstances:
Change my clothing from pajamas to work attire.
Desired progress:
Change into work attire.
Minimize the likelihood of not having clean work attire that includes
matching garments suitable for the weather.
The pseudo-job: some desired progress in my circumstances.
Let’s label it “change clothing.” *
* This obviously incomplete name makes it clear that it is just a label.
23. 23
The Process of Making Progress
Step
Change
Clothing
Validate
Child Is Prepared*
DesiredChange
inCircumstances
Take Child to
School
Get from
School to Office
Productsand
ServicesUsed
Business Casual
Garments
None Personal Car
Navigation System
* Getting prepared is the child’s job.
25. …and you were considering these prototypes for people like me*.
* These are the cars that I evaluated for my last purchase. I bought one of them.
** Consumer Reports, Inc., https://www.consumerreports.org/cars, accessed October 2018.
Price: $$
Price: $$$$
Gasoline-only powertrain
5 seats
MPG: 32/42
Predicted reliability: 3/5**
Type
A
Gasoline + electric powertrain
25 miles electric-only range
4 seats
MPG: 54, MPGe: 133
Predicted reliability: 5/5
Type
A
Gasoline + electric powertrain
53 miles electric-only range
5 seats
MPG: 42, MPGe: 106
Predicted reliability: 2/5
Type
B
Electric-only powertrain
238 miles range
5 seats
MPGe: 119
Predicted reliability: 4/5
Type
B
25
26. Demographics
Middle-aged man
2 children
Lives in the suburbs
Psychographics
Cares for the environment.
Perceives Type A cars as having better quality.
Behaviors
Previously owned both Type A and B cars.
Most recent purchase was a Type A car.
Commutes to work.
Which prototype would you take to market based on these insights?
Classical Marketing
Insights
(sample)
26
27. And, which prototype would you take to market based on these insights?
Jobs-To-Be-Done
Insights
(Sample)
Circumstances
I commute less than 25 miles to work.
I can charge a car at work.
I have 2 children
I live in the suburbs
My previous transportation solution
was having age-related defects.
Progress / Desired Outcomes
Transport myself to work.
Set an example of green living.
Minimize the time spent dealing with malfunctions.
Minimize the cost of maintenance.
27
28. 28
The next slide is the answer to this case study.
Are you ready to proceed?
29. How did you do? Which insights helped?
Price: $$
Price: $$$$
Gasoline-only powertrain
5 seats
MPG: 32/42
Predicted reliability: 3/5
Honda
Civic
Gasoline + electric powertrain
25 miles electric-only range
4 seats
MPG: 54, MPGe: 133
Predicted reliability: 5/5
Toyota
Prius
Prime
Gasoline + electric powertrain
53 miles electric-only range
5 seats
MPG: 42, MPGe: 106
Predicted reliability: 2/5
Chevy
Volt
Electric-only powertrain
238 miles range
5 seats
MPGe: 119
Predicted reliability: 4/5
Chevy
Bolt
29
31. The Job-To-Be-Done
A Highly Predictive Input
31
Circumstances
I commute less than 25 miles to work.
I can charge a car at work.
I have 2 children
[…]
Progress / Desired Outcomes
Transport myself to work.
Set an example of green living.
[…]
Describes what causes people
to pull solutions into their lives.
Demographics, psychographics and behaviors
only correlate with a person’s propensity to use
a particular solution.
32. The Job-To-Be-Done
A Solution
A Frame of Reference for Objective Evaluation
32
Progress
Transport myself to work.
Set an example of green living.
[…]
Defines how people measure progress
independent of a solution.
Psychographics and behaviors are not
necessarily solution independent.
33. 33
A Foundation for Successful Innovation
Unbiased, Algorithmic
Problem-Solving
Highly
Predictive
Input
Successful
Innovation
“With a theory to predict what will cause what to happen,
breakthrough innovations do not require getting lucky.” 4
― Clayton Christensen
34. JTBD
“Without good customer metrics, such as [the desired progress] in the job-to-be-done,
companies often prioritize their roadmap based on an imprecise projection of business
impact, the charisma of people lobbying for the features they like, and the ‘HiPPO’
(the Highest Paid Person's Opinion).” 9
― thrv
Before After
Input: Market Insights Correlates Causes
Decision
Making
Idea Evaluation Subjective Objective
Majority
Coalesces around the
most persuasive
Emerges naturally
Biased by HiPPO Yes No
Output: Successful Innovation Unlikely Likely
The Basis of the Innovation Process Empirical Theoretical
34
35. “… while the success rates of traditional innovation processes average
17 percent, the success rate of [the Jobs-To-Be-Done method]
Outcome-Driven Innovation is 86 percent.” 10
— Anthony Ulwick
35
38. An Enabler of Disruptive Innovation
Customer Demand
Job-To-Be-Done
/
Competitive Supply
Best Value Proposition
38
1 / A 2 / B
3 / XXX 4 / C
Blue
Ocean
Segment based on the job.
The Market
Identify disruptive innovation opportunities by looking at the market through
the lens of the job-to-be-done.
40. Field: Market Research
Ulwick
(early 1990’s)
2016 2016 2016
(self-published
e-book)
Bettencourt
2010
Christensen
(early 2000’s)
2016
2005
Wunker Klement
Moesta
(mid-late 1990’s)
Research
Method
&
School of
Thought
Outcome Driven
Innovation (ODI)
Switch
Internally Consistent?
Empirically Validated?
Generalizable?
Theory: Jobs-To-Be-Done
?
n/a
n/a
WARNING: Terminology is not standardized across these schools of thought.
Berstell
(late 1980’s)
Customer Case Research
40
41. “It turns out, by the way, Jobs-To-Be-Done is one of the most
difficult things to understand that I've ever come across. It's
insanely hard to understand. If you can understand it, and
internalize it, and use it well, it's an amazing tool. An amazing
tool ... but it's hard to understand.” 11
— Paul Adams, VP of Product at Intercom
41
Are you up for the challenge?
43. Let’s use a chess game to illustrate
the Theory of Jobs-To-Be-Done.
Garry Kasparov vs Veselin Topalov 12
It’s white’s turn.
We’ll look at the game from its perspective.
43
44. Customers purchase and use solutions to
satisfy jobs that arise in their lives.
In the world of chess…
Players plan and use legal moves to
satisfy jobs that arise in their game.
The Causality Principle
44
45. Circumstances
White Black
King B1
check: no; mate: no
King A7
check: no; mate: no
Knight A5 Bishop A8
Pawn D5 Rook D8
Queen F4 Rook H8
[…] […]
The existing conditions or state of affairs
surrounding and affecting the player in the game.
45
A B C D E F G H
8
7
6
5
4
3
2
1
46. A change for the better in
one or more elements of
the player’s circumstances.
The desired change is illustrated on the board.
Desired Progress
46
47. All desired progress in circumstances.
Place black in checkmate.
The Job
(A Job-To-Be-Done)
47
48. The First Step
(A Step in the Process of Making Progress)
Options for changing the circumstances:
1. Place king in check … and risk losing rook
2. Capture black’s pawn … and sacrifice rook
3. […]
Best option = Desired progress: #2.
1
2
48
49. Some desired progress in circumstances.
Capture black’s pawn.
The First Step
(A Pseudo-Job)
49
50. The Process of Making Progress
Step 1 Step 2
Changes in circumstances:
White Rook D1 — D4
Black Pawn D4: captured
Black Pawn C5 — D4
White Rook D4: captured
White Rook E1 — E7
Black King A7
check: yes; mate: no
Black King A7 — B6
check: no; mate: no
50
52. 1. Peter F. Drucker, The Practice of Management (New York, NY: HarperBusiness, 1993), p. 37.
2. Clayton Christensen, et al., Competing Against Luck (New York, NY: HarperBusiness, 2016), p. 27.
3. Clayton Christensen, Clayton Christensen: The Theory of Jobs To Be Done, interview by Dina
Gerdeman, HBS Working Knowledge, October 3, 2016, https://hbswk.hbs.edu/item/clay-christensen-
the-theory-of-jobs-to-be-done
4. Clayton Christensen, et al., Competing Against Luck (New York, NY: HarperBusiness, 2016), p. 90.
5. Clayton Christensen, et al., Competing Against Luck (New York, NY: HarperBusiness, 2016), p. 43.
6. Theodore Levitt, The Marketing Imagination (New Yourk, NY: The Free Press, 1986), p. 128.
7. Dictionary.com LLC, https://www.dictionary.com/browse/circumstances, accessed October 2018.
8. Clayton Christensen, et al., Competing Against Luck (New York, NY: HarperBusiness, 2016), p. 28.
9. thrv LLC, “Product Roadmap Prioritization,” https://www.thrv.com/how-to-do-jtbd/product-roadmap-
prioritization/, accessed October 2018.
52
53. 10. Anthony W. Ulwick, Jobs To Be Done: Theory to Practice (IDEA BITE PRESS, 2016), p. 21.
11. Clearleft, “The End of Navel Gazing: Paul Adams, UX London 2018,” published June 15, 2018,
https://vimeo.com/275265188, accessed October 2018, 32:35–32:51
12. Chessgames Services LLC, “Garry Kasparov vs Veselin Topalov,” http://www.chessgames.com/perl/
chessgame?gid=1011478, accessed September 2018.
53