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Press Release: June 12, 2012
“Autotask Corporation Announces Certified
Consulting Partner Program”
Program Goals/Objectives
 Quality control - Optimize the quality of services being
delivered by third parties through formal certification
 Scalability – Augment Implementation/PS team by
leveraging partners for spikes in demand. Potential
candidates identified in each territory to support capacity.
 Customer Value – Combine product knowledge, local
presence, and industry/domain experience to consult our
customers
What are the characteristics of a CCP?
 Predominantly Autotask customers & Power Users
 Typically at least 12 months of Autotask experience
 PASSIONATE about Autotask
 Passed the formal certification exam for Implementation
 Maintain exceptional product knowledge, and re-certify
every 2 years to maintain their credential
 Desire to leverage their expertise & service offerings for
revenue opportunity
30 Partners in 12 Countries Worldwide
What are the benefits to becoming a CCP?
 Unprecedented opportunity for collaboration
 Leverage Autotask Sales & Drive new business growth
 Dedicated Partner Program Manager support
 Additional training resources to develop & enhance skills
and product knowledge.
The Certification Process:
 Sign Up: Program Discussion
 Does this make sense for your business?
 What to expect
 Certification Exam: Implementation “The Proven Way”
 Proven Methodology
 Technical knowledge requirement
 Enablement
 Kickoff meeting
 Initial Training & Ongoing Support
 Bi-annual recertification based on Quality Metrics set by Autotask
Developing your Autotask Services…$$$
 Custom report development?
 New LiveReports
 Ability to develop reports against Data Warehouse
 Integrations / API development
 Additional Training & Consulting
Power Consulting Group - NYC
 MSP, IT Consulting & MSP
Consulting
 Founded 1991, 14 employees
 2012 Revenue - $3.2MM (53%
growth over 2011)
 2013 projected - $4.1MM (25%
projected)
 Re-Deployed Expanded Cloud
Architecture in 2013
 3 Autotask CCPs
 Ingram Micro SMB Alliance
Member
About
 Founded first MSP in 2001
(Now an IM VTN Member)
 Ingram Micro SMB Alliance
Advisory Council Member
 Autotask Certified
Consulting Partner
 Autotask NYC User Group
Leader
 CRN – “7 Young VAR’s To
Watch”, 2007
RONNIE PARISELLA
Director of Business
Development at Power
Consulting Group, Inc.
What Does An MSP Need To Compete?
Accounting &
ReportingRMMPSA
Notifications &
Workflow
Sales
Process
What Does An MSP Need To Compete?
 PSA – Professional Services Automation
 Options:
 Autotask, ConnectWise, etc.
 Considerations:
 Service Provider Type
 Sub-contractors
What Does An MSP Need To Compete?
 RMM – Remote Monitoring & Maintenance
 Options:
 Kaseya, N-Able, Level Platforms, etc.
 Considerations:
 Scripting/Automation
 In-house knowledge
What Does An MSP Need To Compete?
 Accounting & Reporting
 Accounting
 Options: SAGE, MYOB, etc.
 Reporting
 Evaluate Options: XXX
 Considerations
 What do you want to report on?
What Does An MSP Need To Compete?
 Sales Process – Quoting
 Options:
 Quosal, QuoteWerks, etc.
 Considerations:
 HW/SW Resales or Service
 Integrated Marketing
What Does An MSP Need To Compete?
 Service Delivery Process
– Notifications &
Workflow
 Notifications
 Automation of all
support-related client
communication
 Workflow
 Automation of common
service delivery tasks
MSP Consulting
Initial Setup &
Configuration
Notifications
& Workflow
Rules
Sales
Process
Design
Quoting &
Accounting
Integrations
Remote Monitoring
& Maintenance
Integrations
Example – Acquisition – Iconic Consulting
 Autotask User
 MSP Revenue - $400k/year+
 2 Employees
 10 Clients on-boarded in 4m
Suggestions for Small/Growing MSPs
 Don’t try to do it all – Specialize!
 Partnerships
 Pick strategic vendors
 Training & Certifications
 Ingram Micro SMB Alliance
 Pick an Autotask User Group
 Team up with Complementary Vendors
 VoIP/Software Development/Cabling/CoLo,
etc.
 Leverage MDF!!!!!
Special Offer From
IM, Autotask & PCG
15% Off Autotask Pro Premium & More
■ Buy Autotask Pro Premium &
Get a $1,000 Voucher!
■ *NEW Customers: Good for up
to 50% off implementation
services up to $1,000
■ Using Autotask Pro Premium?
Get 50% Off Professional
Services!
■ *EXISTING Customers: Good for up
to 50% off professional services up
to $1,000
■ OFFER EXPIRES: September 30,
2013
IM SMBA
 Requirements
 $200,000 in annual business with Ingram Micro
 SMB focus of end users with less than 1,000 seats
 Attendance at one Invitational per year
 Benefits
 IMTS, Blanket authorizations, IMTA discount
 Buffalo-based sales and credit team
 1 fully covered trip per year
 Fusion funds, branding help, 3rd-party discounts
QuestionsDon’t be shy!
There are no dumb questions
Speak up!
Thank You
Becoming a CCP: Developing your Autotask Line of Business

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Becoming a CCP: Developing your Autotask Line of Business

  • 1.
  • 2. Press Release: June 12, 2012 “Autotask Corporation Announces Certified Consulting Partner Program”
  • 3. Program Goals/Objectives  Quality control - Optimize the quality of services being delivered by third parties through formal certification  Scalability – Augment Implementation/PS team by leveraging partners for spikes in demand. Potential candidates identified in each territory to support capacity.  Customer Value – Combine product knowledge, local presence, and industry/domain experience to consult our customers
  • 4. What are the characteristics of a CCP?  Predominantly Autotask customers & Power Users  Typically at least 12 months of Autotask experience  PASSIONATE about Autotask  Passed the formal certification exam for Implementation  Maintain exceptional product knowledge, and re-certify every 2 years to maintain their credential  Desire to leverage their expertise & service offerings for revenue opportunity
  • 5. 30 Partners in 12 Countries Worldwide
  • 6. What are the benefits to becoming a CCP?  Unprecedented opportunity for collaboration  Leverage Autotask Sales & Drive new business growth  Dedicated Partner Program Manager support  Additional training resources to develop & enhance skills and product knowledge.
  • 7. The Certification Process:  Sign Up: Program Discussion  Does this make sense for your business?  What to expect  Certification Exam: Implementation “The Proven Way”  Proven Methodology  Technical knowledge requirement  Enablement  Kickoff meeting  Initial Training & Ongoing Support  Bi-annual recertification based on Quality Metrics set by Autotask
  • 8. Developing your Autotask Services…$$$  Custom report development?  New LiveReports  Ability to develop reports against Data Warehouse  Integrations / API development  Additional Training & Consulting
  • 9. Power Consulting Group - NYC  MSP, IT Consulting & MSP Consulting  Founded 1991, 14 employees  2012 Revenue - $3.2MM (53% growth over 2011)  2013 projected - $4.1MM (25% projected)  Re-Deployed Expanded Cloud Architecture in 2013  3 Autotask CCPs  Ingram Micro SMB Alliance Member
  • 10. About  Founded first MSP in 2001 (Now an IM VTN Member)  Ingram Micro SMB Alliance Advisory Council Member  Autotask Certified Consulting Partner  Autotask NYC User Group Leader  CRN – “7 Young VAR’s To Watch”, 2007 RONNIE PARISELLA Director of Business Development at Power Consulting Group, Inc.
  • 11. What Does An MSP Need To Compete? Accounting & ReportingRMMPSA Notifications & Workflow Sales Process
  • 12. What Does An MSP Need To Compete?  PSA – Professional Services Automation  Options:  Autotask, ConnectWise, etc.  Considerations:  Service Provider Type  Sub-contractors
  • 13. What Does An MSP Need To Compete?  RMM – Remote Monitoring & Maintenance  Options:  Kaseya, N-Able, Level Platforms, etc.  Considerations:  Scripting/Automation  In-house knowledge
  • 14. What Does An MSP Need To Compete?  Accounting & Reporting  Accounting  Options: SAGE, MYOB, etc.  Reporting  Evaluate Options: XXX  Considerations  What do you want to report on?
  • 15. What Does An MSP Need To Compete?  Sales Process – Quoting  Options:  Quosal, QuoteWerks, etc.  Considerations:  HW/SW Resales or Service  Integrated Marketing
  • 16. What Does An MSP Need To Compete?  Service Delivery Process – Notifications & Workflow  Notifications  Automation of all support-related client communication  Workflow  Automation of common service delivery tasks
  • 17. MSP Consulting Initial Setup & Configuration Notifications & Workflow Rules Sales Process Design Quoting & Accounting Integrations Remote Monitoring & Maintenance Integrations
  • 18. Example – Acquisition – Iconic Consulting  Autotask User  MSP Revenue - $400k/year+  2 Employees  10 Clients on-boarded in 4m
  • 19. Suggestions for Small/Growing MSPs  Don’t try to do it all – Specialize!  Partnerships  Pick strategic vendors  Training & Certifications  Ingram Micro SMB Alliance  Pick an Autotask User Group  Team up with Complementary Vendors  VoIP/Software Development/Cabling/CoLo, etc.  Leverage MDF!!!!!
  • 20. Special Offer From IM, Autotask & PCG 15% Off Autotask Pro Premium & More ■ Buy Autotask Pro Premium & Get a $1,000 Voucher! ■ *NEW Customers: Good for up to 50% off implementation services up to $1,000 ■ Using Autotask Pro Premium? Get 50% Off Professional Services! ■ *EXISTING Customers: Good for up to 50% off professional services up to $1,000 ■ OFFER EXPIRES: September 30, 2013
  • 21. IM SMBA  Requirements  $200,000 in annual business with Ingram Micro  SMB focus of end users with less than 1,000 seats  Attendance at one Invitational per year  Benefits  IMTS, Blanket authorizations, IMTA discount  Buffalo-based sales and credit team  1 fully covered trip per year  Fusion funds, branding help, 3rd-party discounts
  • 22. QuestionsDon’t be shy! There are no dumb questions Speak up!

Editor's Notes

  1. Makes sense