ABIBA Systems invites attendees to the 10th Annual Minimizing Churn & Building Customer Profitability Conference in Singapore. Churn is a major challenge for telecom operators, costing 8-10 times more to acquire new customers than retain existing ones. Sathya Karthik of ABIBA Systems will present on using business analytics to control churn, extend customer lifecycles, and overcome challenges of competitive prepaid pricing. ABIBA Systems is a business intelligence partner that uses advanced analytics to improve sales, customer service, risk management, and decision making for global corporations.

1. We invite you to the 10th Annual Minimizing Churn & Building Customer Profitability Conference Singapore ABIBA Systems , India

2. Why is Churn a major challenge? The propensity of a pre-paid customer churning is nearly three times that of a post-paid customer. – A leading telecom operator “ It is costing operators 8 to 10 times to acquire a new customer than to retain existing customers” – Gartner Churn rate in India is 41% p.aand is expected to go up to 49% in 2012- Gartner A loss of just 10% of its high value subscriber base amounts to a loss of 85% in revenues for the company – Dataquest. e.g. In INDIA – ARPU of older valuable subscribers is up to $20 – while for new prepaid subscribers is <$2 Indian operators would be losing more than $ 2 billion from churns in 2010 – Conservative ABIBA estimates Churn cost global telcos$10 billion annually in the form of customer defection -Telecommunications Online

4. Deriving maximum prepaid ARPU from prediction models and

5. segmentation

6. Leveraging on accurate customer profiling to extend lifecycle

7. Terrorist’ customers – how to overcome the challenge of competitive prepaid pricingSpeaker’s Profile : Sathya Karthik is currently the Managing Director of ABIBA Systems. He has more than 10 years in Telecom domain as an Operator and a Solution provider. He has hands-on and leadership roles across Telecom business Sathya has defined, consulted and delivered on Outsourcing and Off shoring propositions with Global Telecom companies. As an operator , he achieved some of the lowest revenue leakages and customer churn %ages in the Indian telecom sector.

9. Identify segments and launch targeted acquisition campaigns

10. Improve the forecasting of acquisitions and plan support activities

11. Increased ROI

12. Increased Customer service and satisfaction

13. Increase customer retention

14. Develop effective loyalty programs to improve stickiness

15. To analyseQoS across different segments

16. Improved effectiveness of marketing activities

17. Product development based on customer segmentation

18. To design campaigns considering the responses of earlier campaigns

19. Risk management

20. To determine risk profile of customers and predict potential defaulters

21. To avoid acquiring specific segments of customers who are more risky

24. Rapid deployment for quick wins

25. User friendly solutions to improve end user product utilization

29. Rapid deployment for quick wins

30. User friendly solutions to improve end user product utilization